Consumer tech is evolving and voice assistance is gaining popularity with the advent Amazon Alexa and Google Assistance. Milkbasket’s ‘Voice Buying’ works seamlessly with both and the user receives an incomparable experience, with order time reduced by over 50%.
Gurugram-based daily grocery delivery startup, Milkbasket has announced another path breaking innovation, Voice Buying. Using this, grocery buyers in India can place their orders using voice commands only. The service can be used on Google Assistant and will soon be available on Amazon Alexa.
“Milkbasket is synonymous to grocery & convenience for our customers, and introduction of voice buying further elevates their experience. 2018 is the year of reinvention for us, and we are proud to introduce the next-gen buying experience in India,” Anant Goel, Co-founder & CEO of Milkbasket said.
Launched in early 2015 by Anant Goel, Ashish Goel, Anurag Jain and Yatish Talvadia; Milkbasket (accessible on milkbasket.com, iOS and Android) is today fulfilling the entire grocery needs of a household every day before 7:00 a.m. With a daily reach to over 63,000 households, the company aspires to become the default mom & pop shop for over a million households in the next 3-5 years.
Ashish Goel, Co-Founder & CTO at Milkbasket said, “Technology is the backbone of Milkbasket, and over the years we have introduced many innovations, such as no checkout, one tap buying, among others, that have helped us in making the user’s journey more convenient than before. Voice buying is one of our best offerings till date, that makes the user journey seamless.”
Voice buying will help even those users who aren’t as mobile savvy, as there is no need to unlock their phones or type at all. Also, most senior citizens and the visually impaired are left out of the buying ecosystem because all apps are made visual-first instead of consumer-first. With Voice Buying, a user just needs to command Google to place their orders.
Recently, Milkbasket had raised its Series A funding of $7 Million from Kalaari Capital and BeeNext which it has marked for bringing logistical efficiencies and last mile delivery experiences. The company closed FY18 with Rs 35 crore in revenue.
It competes with the likes of Doodhwala, DailyNinja, and Suprdaily among others.
Source: BW Disrupt