Bengaluru-headquartered digital payments platform, PhonePe, today announced its partnership with OYO, India’s pioneering budget hotel startup, that will make it easier for OYO users to book a room through the PhonePe app. As a part of this strategic tie-up, users will be able to book over 125,000 exclusive rooms, currently part of OYO’s chain of hotels across India through the PhonePe app. With diverse offerings like OYO Rooms, OYO Townhouse, OYO Home, SilverKey, Capital O and Palette Resorts, OYO caters to the accommodation needs of a variety of travelers and these benefits will now be available to all PhonePe users from the PhonePe app itself.
This partnership is another step forward for PhonePe towards creating an open payments ecosystem, enabling businesses of all sizes to build and upload their apps on its platform and take their offerings to a 100M+ PhonePe users. PhonePe users get their favorite apps within their PhonePe app and enjoy a seamless and secure login and payment experience across all partner apps on the PhonePe platform. With both the companies already catering to a large user base, this partnership will lead to large-scale implementation for hotel bookings in India. It will also enable OYO to over 100 million PhonePe users.
Commenting on the partnership, Rituraj Rautela, Head In-App Platform, PhonePe said, “OYO is one of the fastest growing unicorns in India that has transformed hotel and room bookings for Indian travellers. We are excited to have them as one of our early partners to build an open payments ecosystem, connecting our partners and PhonePe users. The tie-up would enable all our users to access OYO’s quality offerings across 160 cities in India while maintaining the convenience and security of their payments through PhonePe.’’
Burhanuddin Pithawala, VP – Conversions, OYO Hotels, said, “OYO Hotels is committed to its mission of creating beautiful living spaces and while driving hassle-free experience for travelers through a seamless booking and payment process. We have been consistently working towards providing best in class hotel experiences to our consumers across the country. This partnership with PhonePe will help us reach new customers while enhancing the experience of our existing user-base.”
In this first of its kind partnership, PhonePe users can reserve a room at any OYO hotel in India by paying a token amount of INR 99 upfront and paying the remaining amount later at the hotel. “The OYO store on PhonePe platform is a PWA (progressive web app), which provides OYO much more agility and flexibility to iterate and experiment their offerings on the go, unlike native apps ecosystem. Opening up exciting possibilities for both OYO and our users.” Rituraj added.
PhonePe has already partnered with redBus, Goibibo, Ola, Delhi Metro, and Mumbai Metro for its in-app platform and is seeing excellent customer traction as a result of these partnerships. PhonePe is focusing on bringing partners across all known top categories – Travel, Commute, Food, Hyperlocal, Retail, Entertainment on its platform as a part of its micro-app strategy.
Source: BW Disrupt
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