The toxin free personal care start-up is breaking new grounds in Pre and Post Natal Care and has opened 5 stores in the city in the short span of one month
Indian toxin-free personal care start-up catering to pre and post natal care, The Moms Co., today has announced the launch of their brand new stores across Bengaluru. The launch follows close on the heels of the brand partnering with Cloudnine Group of Hospitals, India’s leading chain of maternity, childcare, and fertility group of hospitals in India. The Moms Co. manufactures certified toxin free and clinically tested range of products that are hypoallergenic, mild and gentle.
The Moms Co. has seen a rapid growth across leading metropolitan cities. Its current expansion includes large scale domestic presence through modern retail stores, multi brand outlets, general trade and exploring tie-ups with major retail chains. The company has doubled its offline retail presence across the country in less than a year to 11 stores. Bengaluru seemed like an obvious choice as over 30% of The Moms Co. sales, comes from the city alone. It is also the preferred retail destination in India with its diverse demographic, large white-collar work-force, tech-savvy consumers and reception to new ideas make it an ideal retail hub.
The Moms Co. has successfully opened 5 new stores in the short span of one month across Bengaluru making their current offline availability to 11 across Delhi, Gurgaon and Bengaluru. The brand aims to set up 150 retail stores by 2019, targeting revenue of two crores a month by March 2019.
The presence in hospitals and validation from Doctors helps the Moms understand the quality of the products, and find the right products as per their need.
“We at Cloudnine Group of Hospitals are delighted to collaborate with Moms Co. The entire range of products from pre-natal care kit to aid pregnant women will be made available across all our hospitals in Bengaluru. Pregnancy marks an important phase in a women’s life and to us this is wellness and not illness. The customized personal hygiene options offered by Moms Co is not only safe and toxic free but most recommended by obstetricians and gynecologists across the country,” says Rohit M. A., Co-founder & Managing Director, Cloudnine Group of Hospitals.
The Moms Co aims to target the 2,940 crore baby care and the pre and post natal care market that is expected to see a growth at a CAGR of 8% by 2021, whereas the premium segment of baby and child-specific product market has seen a steady growth of 25% year on year.
The Moms Co. is also aggressively expanding their product offerings and aim to reach a total of 35 products by the end of the year. In less than 30 months since inception, The Moms Co. has launched two full fledged ranges for Moms, Moms-to-Be and Infants and Toddlers.
The Baby Care range, launched in March 2018, was a natural progression as within one year The Moms Co. with their mothers range has been able to expand to 50,000 customers and are registering 50% month on month growth.
Malika Sadani, Founder, The Moms Co. remarked, “The launch in Bangalore marks the next stage of our evolution as a brand. We are excited to mark our presence in the city where we have registered 30% of our sales coming from. We couldn’t have asked for a better partner than Cloudnine, with their vast knowledge of the demographic and a stolid presence in the city, we hope to reach out to a larger number of consumers.”
The Baby Care range reflects the ongoing commitment of the brand to develop innovative and personalized solutions that make it easier for mothers to nurture their babies and make healthier lifestyle choices. The brand has invested over 2 years in intensive R&D to ensure all the quality checks are in place.
The Moms Co. has raised 2 rounds of funding so far with an angel investment round in 2016 and a Pre Series-A round in 2017. The last round was a $1 mn investment by renowned FMCG investors Saama Capital and DSG Partners.
Source: BW Disrupt
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