Top 10 Best Cloud Kitchen Brands in India in 2027
1. Faasos
Faasos is one of India’s most recognisable cloud kitchen brands and a major part of the growth story of the country’s organised online food delivery industry. Established in 2011, the brand initially operated as a conventional food business before transitioning towards a delivery-first model. It is now part of Rebel Foods, one of India’s largest cloud kitchen companies, which has developed an extensive portfolio of internet-based restaurant brands. Faasos has built its identity around wraps, rolls, sandwiches, rice meals and convenient Indian-inspired fast food, targeting customers looking for filling meals that can be ordered quickly through digital platforms.
The brand’s strongest offering is its extensive range of wraps and rolls. Its menu combines traditional Indian flavours with modern fast-food formats, allowing customers to choose from vegetarian and non-vegetarian options. Chicken wraps, paneer rolls, egg-based preparations and combinations featuring Indian spices are central to its menu positioning. This format makes Faasos particularly relevant to office workers, students and urban consumers who prefer convenient meals that do not require a conventional restaurant visit.
Another important feature of Faasos is its ability to operate through Rebel Foods’ shared kitchen infrastructure. Instead of depending exclusively on independent restaurants for every menu category, the company uses common kitchen facilities to prepare products for multiple brands. This arrangement can improve infrastructure utilisation, streamline procurement and reduce the costs associated with operating separate restaurant establishments. It also allows brands to expand into additional delivery locations without necessarily establishing a full-service restaurant at every location.
Faasos benefits from the technological infrastructure developed by Rebel Foods, including digital ordering, kitchen management, customer data analysis and delivery coordination. These capabilities help the business understand consumer preferences, identify popular menu items and improve its operational processes. The brand also operates within Rebel Foods’ broader EatSure ecosystem, which provides customers with another digital channel for discovering and ordering food.
Its menu strategy is particularly suited to India’s evolving food delivery market, where consumers increasingly look for affordable, portable and customisable meal options. The combination of familiar Indian flavours, multiple meal formats and digital accessibility has helped Faasos maintain its position in the competitive cloud kitchen segment.
2. Behrouz Biryani
Behrouz Biryani is a premium biryani-focused cloud kitchen brand operated by Rebel Foods. The brand has developed a distinctive identity by positioning biryani as a more elaborate dining experience rather than simply another rice-based takeaway meal. Its branding draws inspiration from royal culinary traditions, with an emphasis on aromatic rice, rich ingredients, layered flavours and elaborate preparations.
Biryani is among India’s most popular food delivery categories, but the market is also highly competitive, with regional restaurants, independent kitchens and national chains offering numerous variations. Behrouz differentiates itself through its premium positioning and emphasis on the presentation and perceived quality of its food. Its menu includes different biryani preparations, vegetarian and non-vegetarian combinations, kebabs, accompaniments and complementary dishes.
One of the brand’s key strengths is its focus on consistency. Biryani preparation involves several stages, including ingredient preparation, rice cooking, marination, layering and the final cooking process. Maintaining a similar taste and texture across multiple delivery locations requires standardised recipes, controlled preparation methods and reliable ingredient sourcing. Rebel Foods’ centralised operational systems provide the infrastructure needed to maintain these processes across its network.
Behrouz also benefits from being part of a multi-brand cloud kitchen ecosystem. Shared procurement and kitchen infrastructure allow the parent company to utilise its facilities across different food categories. This can improve operational efficiency while allowing individual brands to maintain separate identities and menus. The model is particularly relevant in areas with substantial online food delivery demand.
The brand’s premium approach is reflected in its menu design and overall customer experience. Rather than competing exclusively on low prices, Behrouz focuses on customers seeking a more indulgent biryani meal for family dinners, celebrations, special occasions and weekend orders. Its food combinations and accompaniments are designed to provide a complete meal experience.
Its digital presence also contributes to customer accessibility. Consumers can discover the brand through major food delivery platforms and Rebel Foods’ own EatSure ecosystem, depending on their location. The combination of a focused cuisine category, premium positioning and established cloud kitchen infrastructure makes Behrouz an important name in India’s organised food delivery market.
3. Oven Story Pizza
Oven Story Pizza is a popular pizza-focused cloud kitchen brand from Rebel Foods. The brand was developed to serve consumers who want restaurant-style pizzas through online ordering and home delivery. Unlike traditional pizza chains that depend heavily on large dine-in restaurants, Oven Story has built much of its business around delivery-oriented kitchens, supported by technology-enabled operations and a menu designed for online consumption.
The brand differentiates itself through its emphasis on flavour combinations, toppings, cheese varieties and unconventional pizza preparations. Its menu includes vegetarian and non-vegetarian pizzas, loaded toppings, different crust options, sides and meal combinations. The brand has also experimented with distinctive cheese bases and flavour profiles to offer alternatives to conventional pizzas.
One of the major advantages of Oven Story is its ability to operate within Rebel Foods’ established kitchen network. Pizza preparation requires specialised equipment, controlled cooking temperatures, ingredient management and consistent preparation standards. Operating through a network of strategically located kitchens allows the brand to serve customers across multiple urban markets without requiring a traditional restaurant at every location.
The brand’s menu development is designed around changing consumer preferences. Indian consumers increasingly experiment with international food categories but often prefer familiar spices, sauces and ingredients. Oven Story incorporates these preferences into its product offerings, combining conventional pizza styles with flavour combinations suited to Indian tastes.
Its operational model also relies on standardisation. Dough preparation, sauce quantities, topping distribution, cooking processes and packaging must be controlled to maintain product consistency. These requirements become particularly important when pizzas are transported over considerable distances. Packaging quality and delivery time directly influence the condition of the product when it reaches the customer.
Oven Story has also developed an omnichannel presence through delivery, takeaway and selected physical outlets. This gives the brand additional opportunities to reach consumers beyond conventional cloud kitchen ordering. Its expansion demonstrates how delivery-first food brands can gradually develop a broader retail presence without abandoning the operational advantages of shared kitchen infrastructure.
The brand remains an important participant in India’s competitive online pizza market because it combines a specialised menu, digital accessibility, standardised preparation and the operating capabilities of an established cloud kitchen company.
4. BOX8
BOX8 is an Indian food brand that has built its business around convenient Indian meals, particularly for customers looking for complete lunch and dinner options. It operates under EatClub Brands, a technology-focused cloud kitchen company with a portfolio that includes MOJO Pizza, NH1 Bowls, Itminaan Biryani and several other food brands.
BOX8 initially developed its identity around Indian meal combinations that could be delivered conveniently to customers. Its menu includes rice-based meals, curries, wraps, parathas, biryani-inspired preparations and other familiar Indian dishes. The emphasis is on offering complete meals rather than limiting the business to individual snacks or a narrow cuisine category.
A major feature of BOX8 is its focus on meal convenience. Urban consumers often want food that is filling, reasonably priced and suitable for consumption at home or in the workplace. The brand’s meal combinations address this demand by bringing together a main preparation and complementary food items in a single order.
The company benefits from EatClub’s shared cloud kitchen network. According to the company’s published business information, its kitchen infrastructure supports several consumer-facing food brands across major Indian cities. The parent company’s operating model includes procurement, food preparation, kitchen management and delivery coordination. This integrated approach provides greater control over several stages of the customer experience.
Technology plays an important role in the BOX8 business model. Digital ordering, customer preferences, menu performance and order management help the company understand which meals perform well in particular locations. Such information can also support decisions regarding kitchen placement, inventory planning and menu adjustments.
Another important feature is the ability to develop multiple meal categories within a single brand. BOX8 can serve consumers looking for everyday Indian food while also introducing different combinations and preparations to keep the menu relevant. This is particularly useful in a market where repeat orders and customer retention are important to cloud kitchen profitability.
BOX8’s presence within EatClub’s broader portfolio also provides opportunities for operational efficiencies. Different brands can use common infrastructure while retaining distinct menus and identities. This helps the company serve several food preferences through a coordinated kitchen network.
With its emphasis on convenient Indian meals, digital ordering and delivery-focused operations, BOX8 remains a significant name in India’s cloud kitchen industry.
5. EatFit
EatFit is a health-focused food brand operated by Curefoods, a Bengaluru-headquartered food technology and restaurant business founded by Ankit Nagori. The brand caters to consumers who want convenient meals while paying greater attention to nutritional balance, ingredient selection and everyday eating habits.
The demand for healthier food delivery has expanded as urban consumers become increasingly interested in balanced meals, portion control and alternatives to conventional fast food. EatFit addresses this demand by offering a menu that combines familiar Indian preparations with health-conscious meal formats.
Its product range includes bowls, rice-based meals, Indian main courses, salads and other convenient meal options. The emphasis is on providing food that can fit into everyday routines rather than positioning healthy eating exclusively as a specialised diet or occasional lifestyle choice. This approach makes the brand relevant to working professionals, fitness-conscious customers and consumers who want alternatives to heavily processed fast food.
A distinctive aspect of EatFit is its focus on meal categories that combine convenience with familiar flavours. Indian consumers may be interested in healthier eating but do not necessarily want to replace their regular food preferences with unfamiliar international dishes. By incorporating Indian ingredients and preparations into its menu, EatFit attempts to make healthier food more accessible to a wider audience.
The brand benefits from Curefoods’ shared infrastructure and multi-brand operating model. Curefoods operates a portfolio that includes Sharief Bhai Biryani, OLIO, Nomad Pizza, Arambam, CakeZone and Frozen Bottle, alongside its other food businesses. Its approach involves using common kitchen infrastructure, supply chains and operational systems to support different food brands.
This model can provide advantages in procurement, inventory management and kitchen utilisation. It also allows individual brands to concentrate on their specific customer segments while benefiting from the parent company’s operating capabilities.
EatFit’s digital-first approach is another important feature. Customers can discover its products through online food delivery platforms, while the brand’s menu and availability can vary according to the city and kitchen serving the order. Digital customer feedback and ordering patterns also help food businesses identify popular dishes and changing preferences.
As demand for convenient and health-oriented meals continues to develop, EatFit occupies an important position in India’s evolving cloud kitchen ecosystem.
6. Biryani By Kilo
Biryani By Kilo is one of India’s established biryani delivery brands, known for its emphasis on freshly prepared dum biryani and traditional cooking methods. Founded in 2015, the company developed its identity around delivering biryani in earthenware handis, offering customers an experience that differs from conventional takeaway packaging.
The brand’s central proposition is its focus on preparing biryani for individual orders rather than relying entirely on large batches of pre-prepared food. Its cooking approach draws on traditional dum techniques, in which rice, meat, spices and other ingredients are layered and cooked together to develop flavour and aroma. The use of handis also contributes to its presentation and distinctive brand identity.
Its menu includes several regional biryani varieties, including Hyderabadi, Lucknowi and Kolkata-inspired preparations. Customers can also choose from kebabs, kormas, vegetarian dishes, accompaniments, desserts and other complementary items. This variety allows the brand to appeal to consumers with different regional food preferences.
Biryani By Kilo has built a business around the idea that delivery food should retain elements of the restaurant experience. The handi packaging, emphasis on freshly prepared food and traditional cooking methods are central to this positioning. It also offers family-sized portions and meal combinations, making it suitable for group dining and special occasions.
The company has expanded beyond its original delivery-focused format and now operates dine-in outlets alongside its delivery business. Its published company information identifies a presence across numerous Indian cities, including Delhi NCR, Mumbai, Bengaluru, Pune, Kolkata, Jaipur and Lucknow. This combination of online delivery and physical outlets provides multiple customer acquisition channels.
The brand has also undergone an important corporate development. Biryani By Kilo became part of Devyani International’s acquisition of Sky Gate Hospitality in 2025. The transaction brought the brand into a larger organised restaurant business, providing a broader corporate platform for its operations and expansion.
Biryani By Kilo’s strength lies in its focused cuisine category, recognisable presentation and emphasis on traditional preparation. Its business demonstrates that cloud kitchen brands can differentiate themselves through culinary identity and product experience rather than competing only on delivery speed or discounting.
7. FreshMenu
FreshMenu is one of India’s early digital-first food businesses and has played an important role in popularising the modern cloud kitchen model. Founded in Bengaluru in 2014, the company developed its business around preparing restaurant-style meals for customers ordering online. Its approach combines menu innovation, centralised kitchen operations and a delivery-oriented business structure.
Unlike cloud kitchen brands that focus on a single cuisine, FreshMenu offers a relatively diverse menu. Its food categories include Indian dishes, continental preparations, Asian-inspired meals, salads, pasta, rice bowls, sandwiches and desserts. The menu is designed for customers who want variety and prefer ordering different types of meals without relying on multiple independent restaurants.
One of FreshMenu’s distinguishing features is its emphasis on menu development. The brand has historically positioned itself around introducing new dishes and combinations rather than maintaining an entirely static menu. This approach is relevant to customers who frequently order food online and are interested in trying different preparations.
FreshMenu’s operational structure is built around strategically located kitchens that prepare food for nearby delivery areas. This helps reduce dependence on traditional restaurant infrastructure while allowing the company to serve customers through digital ordering channels. The model also provides opportunities to manage food preparation, procurement and inventory centrally.
The brand’s diverse menu requires careful kitchen planning. Different dishes may need different ingredients, cooking equipment and preparation methods. Managing these requirements while maintaining delivery timelines is an important operational challenge. Standardised recipes, inventory monitoring and demand forecasting therefore become important components of the business.
FreshMenu also operates in a highly competitive segment where customer expectations regarding food quality, pricing and delivery speed are constantly changing. Its ability to balance menu variety with operational consistency is particularly important for retaining customers.
The brand has developed recognition among urban consumers, especially in markets where online food ordering is a regular part of everyday life. Its focus on variety, convenient ordering and restaurant-style meals has helped it remain relevant in India’s digital food services industry.
8. Goila Butter Chicken
Goila Butter Chicken is a chef-led food brand founded by celebrity chef Saransh Goila and Vivek Sahani in 2016. The brand began in Mumbai and developed its identity around a signature interpretation of butter chicken, one of India’s most popular restaurant dishes. Its growth demonstrates how a specialised culinary concept can be transformed into a delivery-oriented food business.
The brand’s primary offering is butter chicken, but its menu extends to several complementary Indian dishes. Customers can choose from different chicken preparations, vegetarian main courses, biryani, naan-based combinations, rolls, starters and meal packages. These options help the brand attract customers who want more than a single signature dish.
A major differentiating factor is its chef-led positioning. Saransh Goila’s culinary background and public profile have contributed to the brand’s recognition. The emphasis on a distinctive butter chicken recipe allows the business to build a strong association with a particular dish rather than competing across an excessively broad food category.
The cloud kitchen model has helped the brand reach customers beyond its original market. Instead of depending exclusively on conventional restaurants, its operations have expanded through delivery-oriented outlets and a wider food service network. Its official business information describes a presence across more than 18 cities in India and the United Kingdom, with over 60 outlets.
The brand also benefits from a menu strategy built around familiar Indian flavours. Butter chicken has substantial appeal across different consumer segments, including families, office workers and customers ordering meals for special occasions. Its combination with naan, rice and other accompaniments makes it suitable for individual as well as group orders.
Consistency is particularly important for a signature-dish brand. Customers expect the same taste, texture and quality whenever they order the product. Maintaining these standards across different kitchens requires recipe standardisation, ingredient control and careful food preparation.
Goila Butter Chicken represents a different approach to cloud kitchen development. Rather than building a large portfolio of unrelated food brands, it uses a recognisable culinary identity and a focused menu to attract customers. Its combination of chef-led branding, specialised food offerings and delivery-led expansion makes it a notable participant in India’s cloud kitchen market.
9. Salad Days
Salad Days is an Indian healthy food brand that has established itself in the growing market for fresh salads, nutritious meals and convenient food delivery. The brand caters primarily to consumers who prefer lighter meals and are interested in incorporating healthier food choices into their everyday routines. Its business model is particularly relevant to urban markets, where working professionals and health-conscious customers increasingly rely on online food ordering.
The brand’s product positioning revolves around fresh ingredients, balanced meal combinations and convenient packaging. Its menu includes salads, protein-rich preparations, grain bowls, sandwiches and other healthy food options. The objective is to offer alternatives to conventional fast food while making nutritious meals accessible through digital ordering.
One of the important aspects of Salad Days is its specialisation in a relatively focused food category. Unlike multi-cuisine cloud kitchens that need to manage extensive menus, a specialised salad business can concentrate on ingredient quality, freshness, preparation methods and menu combinations. This approach can help establish a clear identity among customers looking for healthier alternatives.
Freshness is particularly important in this segment. Vegetables, leafy greens, fruits, dressings and protein ingredients require appropriate storage and handling. The preparation process must also ensure that ingredients retain their texture and quality during transportation. Packaging therefore becomes an important part of the customer experience.
Salad Days’ business model is suited to the cloud kitchen ecosystem because fresh meals can be prepared in strategically located kitchens serving specific delivery areas. This allows the brand to reach customers without depending entirely on expensive dine-in restaurants. However, managing perishable inventory and accurately forecasting demand remain important operational requirements.
Another important factor is the changing perception of healthy food in India. Health-conscious consumers are no longer necessarily interested in eating only basic salads or plain vegetables. They increasingly expect meals that combine nutrition with flavour, variety and convenience. Brands that can offer satisfying meal combinations have opportunities to attract repeat customers.
Salad Days operates in a competitive category that includes independent salad businesses, health-focused restaurant brands and food delivery companies offering nutritious meal options. Its specialisation and focus on fresh food provide a distinct identity in this market.
The brand reflects the growing diversification of India’s cloud kitchen industry, where businesses are increasingly developing around specific customer requirements rather than relying exclusively on traditional restaurant categories.
10. The Good Bowl
The Good Bowl is a delivery-focused food brand operated by Rebel Foods. It specialises in bowl-based meals that combine different cuisines, ingredients and flavour profiles in a convenient format. The brand is designed for customers who prefer complete meals that are easy to order, package and consume at home or in the workplace.
Its menu positioning combines Indian and international culinary influences. Customers can explore rice bowls, fusion preparations, Asian-inspired combinations and other dishes designed around the convenience of a single-container meal. The brand’s approach is based on offering variety within a relatively simple food format.
Bowl-based meals have become an important category in the online food delivery market because they offer convenience and portion flexibility. Customers can order a combination of rice, vegetables, sauces, proteins and other ingredients without needing to purchase several separate dishes. This format also makes it easier for food businesses to develop different menu combinations using overlapping ingredients.
The Good Bowl benefits from Rebel Foods’ multi-brand cloud kitchen infrastructure. The parent company operates several delivery-first brands, including Faasos, Behrouz Biryani, Oven Story Pizza, LunchBox and The Biryani Life. These brands use shared operational capabilities while maintaining their individual food identities.
This arrangement provides potential advantages in kitchen utilisation, procurement and inventory management. Ingredients used across different brands can be sourced and managed through a coordinated supply chain, subject to their individual preparation and food safety requirements. Shared infrastructure also enables the company to serve different customer preferences from strategically located kitchens.
Technology is another important component of the brand’s operating environment. Digital order management, kitchen workflows and customer preference analysis help the parent company monitor demand and manage food preparation. Such systems are particularly important in cloud kitchens, where multiple orders and different brands may operate simultaneously from the same facility.
The Good Bowl’s product strategy also reflects changing urban food consumption patterns. Customers increasingly look for meals that are convenient, filling and available in different flavour combinations. Bowl-based formats can accommodate vegetarian and non-vegetarian preferences while allowing brands to experiment with new recipes.
Its association with Rebel Foods provides access to an established delivery-oriented business ecosystem, while its specialised menu helps it maintain a separate identity in the competitive online food market.
The Good Bowl is an example of how cloud kitchen businesses can develop individual food brands around specific consumption formats. Its combination of convenient meal options, diverse flavours and shared kitchen infrastructure makes it a notable name in India’s organised cloud kitchen segment.
Conclusion
India’s cloud kitchen industry is evolving beyond the initial concept of restaurants that operate without conventional dining spaces. Businesses are increasingly developing specialised food brands, investing in technology-enabled kitchen operations and using shared infrastructure to serve multiple customer segments. Brands such as Faasos, Behrouz Biryani and Oven Story Pizza demonstrate the potential of multi-brand cloud kitchen networks, while BOX8 and MOJO Pizza illustrate how technology-focused operators can build different consumer food businesses around common operational infrastructure.
The growing presence of companies such as Curefoods has also expanded the market for specialised categories, including healthy meals, regional Indian food, desserts and premium pizza. Meanwhile, businesses such as Biryani By Kilo and Goila Butter Chicken demonstrate the importance of distinctive culinary identities and focused product offerings.
The industry’s future will depend on several factors, including food quality, affordability, delivery efficiency, customer retention, technology adoption and the ability to manage kitchen-level costs. Brands will also need to maintain consistent food safety standards and manage perishable ingredients effectively. Competition from traditional restaurants, quick-service restaurant chains and independent delivery kitchens will continue to influence business strategies.
As consumers increasingly incorporate online food ordering into their everyday routines, cloud kitchen brands are likely to remain an important part of India’s food services ecosystem. The businesses that successfully combine product differentiation, operational efficiency and customer convenience will be better positioned to build sustainable operations and expand their presence across the country.
