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The Merger Of Disparity Which Faced a Radical Deficit..!

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aQuantive was a US based company which was primarily involved in the digitisation networking aiming with the marketing services and the technological dominance. When...

WPP sells 60% of market research giant Kantar to Bain, valuing...

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Some M&A is afoot in the world of market research and analysis, underscoring just how much of our media consumption and consumer habits revolve...

Facebook introduces new video ad program, says 100 million people watch...

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At a media event in New York City today, Facebook gave an update on its video strategy. The announcement included Showcase, a premium video ad...

Spotify will now let brands sponsor its Discover Weekly playlist

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Spotify has begun testing a new type of ad in Discover Weekly, its personalized playlist of music that’s the streaming service’s flagship feature. The...

Singular: Mobile marketers waste money by spending at wrong times

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Mobile marketers are promoting apps on their own timetables, not on consumer readiness, and the result is wasted time, effort, and money, according to...

Apple News is reportedly spiking readership but hurting revenues

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Apple News, the technology giant’s news aggregation app for iOS and macOS devices, is turning out to be a double-edged sword for publishers: It...

Google’s blanket ban of cryptocurrency ads ends next month

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Google is rolling back its ban on cryptocurrency advertisements – following a similar move made by Facebook earlier this summer, CNBC reports. Google in...

How these 2 schoolfriends set up a marketing company for SMEs...

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Back in May 2016, I messaged my schoolfriend and football team-mate Kartik to invite him to discuss a business idea over a coffee at...