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Blueshift raises $15 million from Softbank for its AI customer engagement...

Four-year-old Blueshift, which describes itself as an AI-driven “customer data activation” company, has attracted backing from Japanese conglomerate Softbank. It today announced that it’s...

Facebook introduces new video ad program, says 100 million people watch...

At a media event in New York City today, Facebook gave an update on its video strategy. The announcement included Showcase, a premium video ad...

Liftoff’s surprise: Banner ads are 120% more effective than video ads

Mobile banner ads don’t get much respect, but they are surprisingly effective when it comes to mobile advertising. By contrast, video ads aren’t as...

SERPstash can help you win at SEO, and it’s just $20...

You don’t need to work in marketing to know that getting a website to the top of Google’s search results is hands-down one of...

Consumer Acquisition: Facebook and Google third-party adtech is dead

Consumer Acquisition said it believes Facebook and Google third-party adtech is dead. Or perhaps the way to say it is, “Adtech is dead. Long live adtech.” In...

Appodeal: Rewarded video monetization soars in U.S. mobile apps

Video ads that reward app users or gamers for viewing increased significantly as a form of monetization for mobile apps in the U.S., according...

Myth: Consumers are uncomfortable sharing their data

A combination of widespread fake news and massive data breaches has led marketers to believe that consumers are wary of how their data is...

The best ad targeting strategy isn’t always the obvious one

Hulu, Spotify, Instagram. All three apps have a different purpose and cater to different wants and needs. But what’s something that they all have...

Why chatbot surveys are taking over

The way to really know what your customer wants, needs, or even would like you to stop doing, is to ask them. Surveys are...

Automation Anywhere raises $300 million from SoftBank’s Vision Fund

Robotic process automation (RPA) — tech that tasks intelligent agents with performing repetitive, often monotonous office chores usually undertaken by human workers — is a red-hot...