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DeltaDNA: In-game advertising becomes viable alternative to in-app purchases

After years of uncertain experimentation, free-to-play game developers are starting to view in-game ads as a genuine alternative to in-app purchases (IAPs) rather than...

Appodeal: Rewarded video monetization soars in U.S. mobile apps

Video ads that reward app users or gamers for viewing increased significantly as a form of monetization for mobile apps in the U.S., according...