“With a billion aspiring Indians seeking to up the protein in their diet, we see a huge latent demand for fresh fish and seafood, already a $12 billion market, waiting to be unlocked. We believe Captain Fresh’s tech-driven model, which seeks to transform the supply chain can do just that,” said Krishnan Neelakantan, Partner at Ankur Capital.
The fundraise will be used by the Bengaluru–based startup to invest in technologies like computer vision, IoT, bots, and data analytics to digitise and drive efficiencies across the supply chain. Additionally, it will expand to new cities and add key hires to build a mission-driven, world-class team.
Captain Fresh leverages technology to deliver freshwater fish and seafood to retailers across all key formats. The company said it is building a trusted seafood supply chain by bringing in intelligence for superior demand-supply matching, enabling e-auctions for sourcing, standardising supplies, and maintaining digital traceability systems.
While the majority of Indians prefer to eat fresh meat and seafood, the current supply chain fails to consistently provide the desired basket of products that offer the required quality at reasonable prices.
Captain Fresh claims it is building a model to address all these needs of retailers by leveraging technology. The platform also helps in guaranteeing suppliers timely payments, increasing their earnings potential.
Captain Fresh works with leading brands in the modern trade channel and the pioneers in the online meat and seafood space. The company received seed investments from Nekkanti Group and Sandhya Aqua, leading exporters of frozen shrimp, who saw potential in the domestic opportunity. It began operations in Bengaluru, and is currently serving more than 120 retail businesses across all formats. Since then, it has expanded its operations to other cities.
Captain Fresh was founded in April 2019 by Utham Gowda, an ex-investment banker, who is passionate about the domestic opportunity. Utham has closely worked in the seafood sector since 2015, including a senior leadership stint with a seafood export major. The senior leadership team also comes with deep domain expertise in the online seafood and meat delivery space.
Utham Gowda, Founder, Captain Fresh, added,
“We started with a simple vision to build a fresh fish and seafood platform that the ecosystem could completely trust and rely on for their daily needs. We want to nurture our retail partners’ businesses by providing full availability, range, and high-quality fresh supplies on a daily basis. For suppliers, we want to provide the comfort of working with a trustworthy partner who consistently delivers on payment promises. Our traction and positive customer feedback in the last 12 months have validated the real need for what we are building. It has boosted our confidence in playing an active and critical role in uplifting the overall ecosystem.”