Not Just Swiggy, Zomato Also happily Crowns Biryani As Most Ordered Food In India 2023
Zomato, a popular food aggregator in India, has launched its Zomato Food Trends (ZFT) platform, a publicly available data analysis tool that restaurant partners can use to make data-driven decisions. The platform provides detailed information about prices, dishes, and locations, aiming to assist restaurants in understanding consumer preferences better.
After Swiggy, a competitor of Zomato, unveiled its own food trends data, Zomato followed suit by declaring chicken biryani as the most ordered and trending dish in India. This choice did not come as a surprise, as chicken biryani is widely loved and appreciated across the country.
Regarding cuisine trends, North Indian cuisine emerged as the most popular and trending choice, with biryani once again making a strong appearance. The love for these flavorsome dishes reflects the mutual appreciation of Indian consumers for the rich and diverse culinary offerings of their own country.
Indeed, the Zomato Food Trends (ZFT) platform has disclosed that the second most trending dish in India is Chaat, scoring 97 points. Chaat’s popularity can be attributed to its wide array of flavorful and diverse street food snacks that are beloved by people across the country.
Following Chaat, sandwiches secured the third position on the trending dishes list with 49 points. The popularity of sandwiches highlights their widespread appeal as a convenient and delectable food choice among consumers. Their versatility and ease of customization make them a favored option for many individuals looking for a quick and satisfying meal.
Chicken starters and dosa both occupied the fourth and fifth positions on the list, each scoring 47 points. This indicates the continuing popularity of chicken-based appetizers and the enduring fondness for the traditional South Indian delicacy, dosa.
As for trending cuisines, after North Indian cuisine and biryani, Oriental cuisine secured the third position with 37 points. This highlights the growing popularity of Asian flavors and dishes in India. The increasing interest in Oriental cuisine showcases the country’s diverse and evolving culinary preferences, with people exploring and embracing a variety of international flavors and tastes.
The Zomato Food Trends (ZFT) platform has provided valuable insights into the evolving food preferences of Indian consumers. Pizza and South Indian cuisine were ranked fourth and fifth, respectively, on the trending cuisines list, with each scoring 36 points. The enduring love for pizza’s versatility and South Indian delicacies like idli, vada, and sambar is evident among people across the country.
The diversity in the food trends showcased by ZFT indicates that Indian consumers have a broad and eclectic palate, embracing a wide range of dishes and cuisines. From the ever-popular chicken biryani and North Indian cuisine to the enticing flavors of Chaat and the convenience of sandwiches, the food choices of Indians are as vibrant and diverse as their cultural heritage.
Moreover, the emergence of Oriental cuisine in the trending cuisines list reflects the growing interest in international flavors and dishes. This demonstrates how the Indian food scene is constantly evolving, with people enthusiastically exploring and embracing new tastes from around the world.
Zomato Food Trends has effectively highlighted the dynamic nature of India’s culinary landscape. As consumers continue to experiment with various cuisines and dishes, restaurants and food businesses have an opportunity to cater to these changing preferences and thrive in this ever-evolving food industry.
The platform’s data-driven insights empower restaurant partners to make informed decisions, customize their strategies, and effectively meet the demands of the discerning Indian audience. Overall, ZFT has shed light on the diverse array of dishes and cuisines that continue to captivate the nation’s taste buds, making India’s food journey an exciting and flavorful one.
According to the news agency PTI, Zomato has introduced its Zomato Food Trends (ZFT) as an open platform that will be freely accessible to the general public without any charges. ZFT is designed to offer valuable insights by analyzing data from millions of transactions conducted across numerous cities in India.
The platform aims to provide restaurant partners with valuable information and trends derived from the vast dataset, enabling them to customize their strategies and make data-driven decisions. By leveraging these insights, restaurants can work towards accelerating and amplifying their success in the competitive food industry.
Zomato’s move to make Zomato Food Trends available to the public reflects the company’s commitment to fostering transparency and offering valuable resources to both consumers and restaurant partners in India.
