Dhruv Sachdev From EssDee Group Helping People To Take Away The Pain Points Of Real Estate Construction


Starting construction with poor plans and specs are a huge problem, as right off the start your scrambling to catch up the drawings to the site work. The  other  problem in construction is lack of communication and scheduling. The other problem is Picking bad trade contractors, who either don’t show up on time, or start a job and leave 3 times because they cant schedule their time.

Few other Major Problems in This Industry are

  • Bad Organizational Structure
    The construction project management practice’s decision making and procurement processes do not have the capacity for the current speed and scale demand.
  • Deficient Communication
    The lack of a central data system results to delayed and inconsistent sharing of information and reports. This leads to subcontractors, contractors, and owners not having a common understanding of the project’s state at any given time.
  • Weak Performance Management
    Midstream changes, inadequate communication and lack of accountability lead to unresolved issues piling up.
  • Non-Universality of Information
    When a different team carries over work to a different team for the next process and when a problem comes up arising from the precious process, the construction project manager may have a hard time understanding how to proceed.
  • Connection Gaps
    Planning spans a lot of aspects; it includes high-end preparation and daily tasks. If daily work does not align with the day’s goal, schedulers should be notified but often are not. This system ends in delays due the absence of real-time updating of task priorities.
  • Inadequate Risk Management
    Construction managers and contractors are usually looking into long-term risks of planning, design, construction, operations, and maintenance. Risks that just pop up on the job are usually overlooked. These tiny construction issues may just have a snowball delay in decision making and compound to major schedule overruns.
  • Limited Skill Capabilities
    Another cultural problem in construction is that companies tend to work with previous people and teams and fail to connect with more capable firms and manpower suited for the job.

But Now EssDee Group has come up with the solutions to all your problems. Dhruv Sachdev The Founder & CEO Of EssDee Group has come with a unique CRM where you can see your daily updates in a timely manner from the comfort of your home, thats not all, you can even check live feeds of the construction site via connected CCTV cameras. Lets See what Dhruv Has to say about his unique idea and how his venture is sorting out the biggest pain problem in the construction industry.

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1.What is the Name of Your Venture? Any specific reason for this name?
EssDee Group ; the name essentially stands for Strength and Development.

2.Who is your target Audience/clients?
We are primarily a construction company undertaking turnkey projects PAN India.
Our focus is to minimize the problems faced by land owners and become their one stop shop for their construction needs.

3.Where is your venture based (city, state, country) & What are your geographical target areas?
Presently we have over 20 live project across the country. Our key operational regions are Delhi/NCR, Mumbai and Goa.

4.What problems does your venture resolve? What are your products or services?
At EssDee Group we realized that customers face a serious trust issue with their contractors/builders. There were no real time updates which the customers received about the project and timelines were not defined.

The NRI market : who essentially want to develop their ancestral properties were scared to hand over their projects for construction as they feared that they will not be able to track it.

We took it upon us to streamline and formulate a platform wherein customers can get realtime updates about their projects. “Build Up” the CRM platform launched by us this year gives our customers realtime status updates. The customer can track their project via an App or website. Additionally, this platform becomes a repository for all construction related maps, contracts and timelines.

With our CCTV monitoring facility land owners can track their project any time.

5.Share the idea or story behind the venture. How did it came to an existence? What motivated you to start your own venture?
Idea was simple ; to bring transparency in the real estate sector. It is this idea which has helped us to sustain even in such a volatile market.

6.Who are your biggest competitors and how do you differentiate yourself from them?
We believe that the market is big enough for everyone and we don’t need to compete to get business. Plus disclosing competition in an interview isn’t the best idea 😉

7.How did you identify your co-founder? Tell us some thing about your co-founder/s
Not Applicable

8. What skills Do you want in your employees/team?
We are always on the look out for smart workers rather than hard workers.

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Bill Gates once reportedly said that if a hard task is to be performed and he has to chose between a lazy worker and a hard worker he will chose the lazy worker as he is sure to find an easy way of doing it. A similar mindset is followed here.

9.What expansion plans are you looking for the next 2 years, next 5 years?
We target to have 40 live turnkey projects in the next 2 years.

10.Where do you want to see yourself in next 10 years?
Not Applicable

11.What are your goals over the next 1, 3, 6 and 12 months?
Not Applicable

12.Have you raised any funding? Or have any plans for the funding?
No, we are not on the look out for any funding. Our financials are strong enough to sustain.

13.What were the problems you faced during the starting days and how did you resolve them?
As mentioned earlier, we operate in an industry where the consumer confidence in their construction partner is always low. Thus the biggest game changer for us was the Build Up platform. A perfect amalgamation of tech and real estate.

14.What was the most challenging part of your journey till now? How did you overcome those challenges?
At EssDee every project has been challenging, but the next step which we are about to take will be the most challenging one. So its safe enough to say that the most challenging part is yet to come.

We are an eco friendly company and we are looking to completely revamp our construction processes. Construction activities have been a major contributor to the particulate matter in the air and thus we are presently in the process of going completely green and adopt eco friendly construction techniques.

15.Are you married, single or in a relationship?

16.What are your hobbies? What do you do in your non-work time?
Golf is one sport which I am addicted to.

17.Whats your favorite food & holiday destination?
This list will be long ; can’t pin point one.

18.Whom do you consider your idol or biggest motivator?
I wouldn’t say Idol or motivator but I pick up a lot of good habits from many people. So there can’t be one.

19.What do you feel is the major difference between entrepreneurs and those who work for someone else?
I’ll tell you something whats in common ; Hardwork is required in both the places.

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Success doesn’t come in easy and I truly believe that people who work for someone else specially in the hardcore Corporate sector do a damn good job. So I won’t give a direct answer to this question as I truly respect every job.

20.If you had the chance to start your career over again, what would you do differently?
Nothing ; the journey has been incredible

21.How has being an entrepreneur affected your family & Social life?
It hasn’t, all one needs to do is to organize the chaos.

22.Anything, you would like to say to our readers or upcoming entrepreneurs?
Just do the routine and success will follow.

23.Tell us something about your education & family background.
I hail from the chartered accountancy background and started my career with my article ship at Ernst & Young.

24.What is your USP which makes it unique & different from other start-ups in similar domains.
The amalgamation of tech and real estate was bound to happen ; but I am glad that we at EssDee have the first mover advantage and thats our USP.

25. What do you think is the biggest threat to the success of small businesses & Start-ups today?
Loss of consumer confidence. As long as the customer finds you professional – you will sustain. But if you lose that trust and confidence, you can’t be a long term player.

26. Do you consider yourself successful and by what means do you measure success?
Success is always relative ; yes as a company we are more successful than what we were in 2015 but who knows what the future has in store.

27.Please share complete name, address, phone number, email id & website of Your Business & Contact Person

Dhruv Sachdev


Regus Vasant Square Mall

New Delhi





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