Meet Legendary, Versatile & Successful Entrepreneur Of E-Commerce Industry Mr. Manu Agarwal From Naaptol! India’s Leading E-commerce Platform.

Shopping who doesn’t love it. Shopping makes all of us happy, we all work hard day and night to live a luxurious life, buy the product, gizmos, gadgets we love, buy our daily necessity items as well as high end luxury items to live & enjoy our life. After all we work to live our life happily.
Shopping is all the way fun, we spend our entire month hard earned salary and savings for shopping, especially in the case of females, shopping is always on their mind. You Just ask a woman to go for shopping and a woman is always ready.
If you do a comparative analysis of the mind of woman and man, man always thinks about sex and woman thinks about shopping. One of my female friend sometime back told me that she enjoys shopping more than sex.
But yes at the same time shopping can be a very tedious job as well as can burn holes in your pockets. Running from pillar to post and shop to shop to have items which you want could be a very tiresome thing to do plus when you see items you badly needed has a very high price tag, it can be a very saddening fact. All in all, shopping is one of the most desired but expensive and time consuming activity.
Anyone need to take care of three things while shopping quality, price and timely availability. In todays digital age, shopping has also gone digital, you choose the products from the comfort of your home, with just few clicks, you can make the payments online and get the products at your home, but there are also mass frauds going on.
In recent years we had seen many shopping websites delivering forged or poor quality goods to the consumers, sometimes it could be very risky to buy and judge a product without physically checking and inspecting it.
But now, no more worries, Naaptol is one of the most prestigious, most innovative, and reliable source of all your shopping needs. Mr. Manu Agarwal, Founder & CEO Of Naaptol understood the pain point in the Indian e-commerce segment and has devoted his entire knowledge, experience in bringing the most reliable source of shopping for Indian consumers. Meet the very talented and innovative Entrepreneur Mr. Manu Agarwal and see how naaptol is helping Indian consumers and making their online shopping a pleasurable experience.
1. What is the Name of Your Venture?
Naaptol Online Shopping Pvt. Ltd.
naaptol logo
2. Who is your target Audience?
We cater to a PAN India audience.
3. Where is your venture based ( city, state, country) & What are your target areas?
Navi Mumbai, Maharashtra. We target to a wide Television audience from Metro to all the way to a Tier 5 & Tier 6 town
4. What problems does your venture solve? What are your products or services?
Naaptol is India’s No.1 Home Shopping Company which advertises on several 24×7 Home Shopping Channels and have services in Hindi and Six other regional languages. We offer products from a wide variety from categories from Electronics, communication devices, fashion, jewellery, home décor, kitchen appliances and many more.
5. Share the idea or story behind the venture. How did it come to an existence?
Naaptol as the name suggests, to measure & to weigh, started as a product and price comparison website. From advertising products on newspaper, Naaptol has morphed to become the leader in the home shopping industry.
6. How did you identify your co-founder? Tell us something about your co-founder/s
Naaptol was purely the brainchild of Founder & CEO Mr. Manu Agarwal. There were no co-founders
7. How did you hired your first team members?
The first team members were hired from my previous venture ANM Soft. They were working with ANM Soft on a project basis.
8. What expansion plans are you looking for the next 2 years, next 5 years?
We shall endeavor to attain 50% growth YOY
9.Where do you want to see yourself in next 10 years?
I wish to be a leader in the Indian retail industry
10.Have you raised any funding? Or have any plans for the funding?
Naaptol raised funds of over 500Crs from Japanese conglomerate, Mitsui & Co. in 2015 to strengthen the programming capability and building an efficient supply chain.
11.What was the problems you faced during the starting days and how did you resolve them?
During the initial days of Naaptol, it used to earn its revenue through the referral commission from the 3rd party websites. However, it became increasingly difficult to maintain a healthy cash flow. That was when I thought of exploring our own strength and launched a section called ‘Hot Deals’ that offered innovative products on our website itself. That was when the metamorphosis of Naaptol from a comparison website to a home shopping network happened.
12. What have been your biggest challenges and learning so far?
We were a late entrant in the home shopping industry. However with a passionate team and continuous innovation we became the top player in the industry
13. Are you married, single or in a relationship?
Been married for 19 years.
14.What are your hobbies? What do you do in your non-work time?
Swimming, Yoga & watching movies
15.Whats your favorite food & holiday destination?
I love Thai food the most and Maldives is my favorite holiday destination
16. Whom do you consider your idol or biggest motivator?
As a child I was taught to take risks and I owe my mother for this lesson. It is very evident from all my past ventures I successfully started.
17. What do you feel is the major difference between entrepreneurs and those who work for someone else?
The major difference between the two is the risk appetite one has. An entrepreneur thrives on risk. In many case an employee turned entrepreneur risks his settled job and work-life balance to do or get what he desired. An employee on the other hand is likely to be risk averse.
18. If you had the chance to start your career over again, what would you do differently?
I believe I am on a right path. No regrets.
19. How has being an entrepreneur affected your family & Social life?
I follow a disciplined life and dedicate sufficient time to family social life along with the work
20. Anything, you would like to say to our readers or upcoming entrepreneurs?
Don’t be afraid to try new things. Always experiment.
21. Tell us something about your education & family background?
B.Tech Electrical from IIT Kanpur, MS from University of Minnesota. Father was an IAS and mother was a professor of Hindi.
22. What is your USP which makes it unique & different from other start-ups in similar domains?
Catching the right nerve of your customers is very critical to a successful business. We have a very rigorous product selection process that entails getting innovation and pocket friendly products that are highly aspirational in nature. We believe in catering to each and every Bhartwasi rather than specific strata of the socio-economic class and that’s what gives us the edge.
23. What do you think is the biggest threat to the success of small businesses & Start-ups today?
Having a clear vision of where your business is heading is very important. Many businesses start with brilliant ideas but lack of vision and strategy to sustain makes it difficult for them to survive in the long term.
24. Do you consider yourself successful and by what means do you measure success?
I believe one becomes successful when he can nurture talent and innovation within the organization. Satisfaction of providing good livelihood to fulfill their personal ambitions makes me feel that I am doing well.
25. Please share complete name, address, phone number, email id & website of Your Business & Contact Person.
Naaptol Online Shopping Pvt. Ltd.
Add: 4th Floor, Sigma IT Park, R-203&204, TTC Industrial Estate, Rabale, Navi Mumbai, Maharashtra 400701.
Ph: 022- 61434343
Email Id:

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