varun alagh
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Stories
Mamaearth: A Castle Built On Marketing Scaffolding?
In FY25, Honasa Consumer, the parent company of Mamaearth, The Derma Co., BBlunt, Dr. Sheth’s, Aqualogica, and Staze, spent ₹743.65…
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Trends
Mamaearth’s Systemic Violation Problem: A Brand Built On Broken Rules?
There is a particular kind of corporate audacity in being named India’s biggest advertising violator not once, not twice, but…
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Trends
Couple Welcome Policy: Where Lovebirds Get An Official Desk Together
Couple Welcome: Building Dreams Together, One Step at a Time The adage saying goes, “Never mix business with pleasure,” but…
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Trends
Mamaearth’s IPO: High on Emotion, Higher on Marketing Expenses And Low on Distinctiveness, Lower on Reliability?
Mamaearth’s IPO: High on Emotion, Higher on Marketing Expenses And Low on Distinctiveness, Lower on Reliability? We were shocked to…
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