What you need to know to start online gambling business in India? 

Population background

India is the second most populous country in the world, with an average population of 27-28 years old, which is relatively young. Based on the increasing number of smartphone (more than 500 millions citizens now own a smartphone) users and the development of telco operators, the Internet economy has seen amazing growth in recent years.

The population shows that the Indian market has the highest growth potential in the online entertainment industry including gambling. It is common that there are some people involved in gambling activity such as sports betting, horse racing betting, online casino gambling and the most popular poker gaming. So when it comes to choosing a market for an online casino operation, it’s true that size matters. This is one of the reasons why you should keep India in your sights if you’re thinking of expanding your iGaming empire (or starting one). 


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Games In India

The first thing to start the online gambling business is you should have a product, and the product is casino games. A good gaming product will prolong players’ time spent at your website. 


In India, casino games are divided into games of skill and games of chance. Games of skill are games where you play against other players and where you can win with experience and strategies. It is the individual skills that determine the success rate. Example: Poker, Rummy, Teen Patti, Horse Racing and Fantasy Sports. Games of chance are games where you play against “the house” and where most of the situations are dependent on luck. It is pertinent to note that players here do not have control over the outcome of the result.   Example: Lotteries, Blackjack, Roulette.


At present, the popular casino games are mainly cards games and slot machines. As for sports games like cricket, which is not just a sport in India, it is also a national favourite sport. Casino games are very profitable in the India market, especially cricket and poker are seen as key drivers of online gambling. So as a professional white label service provider, Kzing has all the gaming products integrated into the system, which will attract more players to your website especially during tournaments or big sports events.

In addition, the other common gambling activities in India are lottery and horse racing. Horse racing has always been a popular sport. Fantasy sports is also a booming industry in India. According to the report, there are about 20 million fantasy gamers in India, and this number is expected to grow to 100 million. 


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What payment channel do we use?

The major concern will be the payment gateway and deposit system. It is essential to understand which payment systems are the most popular in India. This will be a key factor in determining how your online casino will operate, how players will transfer funds, and what fees will incur. We have different payment channels for deposit withdrawal purposes, so that players can make transactions easily, we also have a cryptocurrency payment channel as an alternative. 


According to a 2021 ENV (Esse N Vidari) Media study ( 3lkZxt4), Indian gamers spent some $1.73 billion (₹13,000 crore) in online sports betting alone. There are estimates that India’s overall gaming market has the potential of being worth nearly $4 billion (₹30,000 crore) by 2024.


Cannot be denied that the online casino business is growing, and the revenues for a well-run online gambling platform is tempting for both investors and entrepreneurs, it will be tough and takes a very long time to start from scratch. In this situation, Kzing White Label acts as a bridge that connects the betting system, various sectors of the iGaming industry and payment gateway to help investors to launch new projects or enter new markets easily at the shortest lead time. 

In short, launching a successful online casino requires :

  • UI/UX Design (the physical interface of the website)
  • Website Frontend Development
  • Website Backend Configuration
  • Game Integration
  • Payment Gateway Integration


The India market is considered a new market in the gambling industry. Do you have the resources to become a market leader in India? As a white label company, Kzing can build, launch and host a fully localized entertainment portal for your brand which includes popular games, payment gateway (including cryptocurrencies transactions), e-wallet to ease users experience. We will customize the solution to fit the India market.


Take action immediately to secure the market share.


Click to learn about India demo site 


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If you have any inquiries about our products or services, please contact the business manager for more information

Lion Wing [email protected]  +63 917 121 2777

Patrick Lin [email protected]  +63 917 171 2888


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