Tata Motors to Partner with Ola, Uber and Freight Aggregators for its new Shared Mobility Division

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Tata Motors Ltd has created a new and separate division called, ‘Mobility Innovations Hub’, in order to tap entire range of passenger and commercial vehicles manufactured by Tata Motors for offering shared mobility solutions, reported LiveMint, citing two people aware of the development.

The new shared mobility division, which will be headed by Pankaj Jhunja, formerly with Tata Technologies, will be look at collaborating with ride-hailing startups such as Ola, Uber and other freight aggregators, said the report.

With this, Tata Motors becomes the first automaker in India to create a new division for shared mobility.

 

Since Tata motors is India’s largest OEM that manufactures a complete range of vehicles in different segments, which is needed for last mile connectivity ranging from small cars to trucks and buses, the company wants to provide end-to-end connectivity to companies likeola, Uber or freight aggregating startups, which have substantially picked up market traction of late.

Shared mobility can broadly be defined as transportation services and resources that are shared among users, either concurrently or one after another. This includes public transit – cabs, bikesharing, shuttle/bus services, carsharing (round-trip, one-way, and peer-to-peer), ridesharing including non-commerical services like carpooling, ridesourcing or ride-hailing and bikesharing.

Shared mobility as a concept has different facets to it and ride-sharing is probably one of the main aspects that has become popular in India with companies like Ola and Uber. Interestingly, Ratan Tata, chairman emeritus of Tata Group, is an early backer of Ola and had invested in the ride hailing startup back in 2015.

In the future, Tata Motors plans to connect with customers in the commercial vehicle space for providing end-to-end connectivity again because it offers products across the entire range.

Additionally, Tata Motors will also work in the domain of freight aggregation and as the top commercial vehicle maker, it has the data base of its customers to offer its services. It is to be noted that in July this year, Tata Motors has already picked up 26% stake in TruckEasy, a Bangalore-based logistics & freight aggregating startup also touted as “Uber-for-Trucks”.

The report further suggested that Tata Motors will work with a number of startups in different areas of mobility and provide solutions in the domain of smart mobility solutions,

In passenger vehicle space as well, the company will be working with its customers and other tech companies to provide solutions. This new department will be in charge of all this activities and much more.

Tata Motors is in a unique position to play a pivotal role in mobility solutions of the country. From public transport to personal cars, from last mile connectivity to BRTS, from emergency response vehicles to commercial utility vehicles, from green and sustainable solutions Tata Motors has a product portfolio to connect the aspirations and needs of its discerning customers.

Source: IndianWeb2

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