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How do you start a new food truck?

Plan for a Food Truck in India

As the name suggests, a food truck is an open-air vehicle in which you may cook and serve meals. There’s a full-service restaurant on board, and fast food like French fries, burgers, sandwiches, and other regional foods sell out quickly.

Italian, French and Mexican cuisines are also gaining popularity among foodies. They may also provide cold beverages, such as soda and water, in addition to the meals they serve.

This innovative eating concept has quickly become popular in India, drawing inspiration from the food trucks or restaurants on wheels in the United Kingdom and the United States.

Starting a food truck company in India might be a lucrative endeavour if you’re a foodie at heart. You don’t need to acquire or lease expensive premises as you would for a restaurant to get started.

As a result, you need a minimal sum of money to get started. Some food truck entrepreneurs park their vans in residential towers, business offices, private spaces, or schools.

It’s very uncommon for mobile food trucks to be converted into permanent kitchens, set up in mall basements or at private events. There are also a few culinary lanes in large cities where you may get your feet wet. ‘


An Indian Food Truck Business Plan Following a Pandemic

On the other hand, a food truck is a better option since Covid-19 is following us around. People have the option of either lining up in their automobiles or keeping a safe distance from one another as they could wait for their meal to arrive. A food truck’s portability allows its proprietors to set up shop in various places.

As a result of the outbreak, food trucks no longer roam the streets but instead have altered their business models. For many, cloud kitchens and internet meal delivery are the way of the future.

Food trucks may be hired for various occasions, including business parties, film shoots, and weddings. It’s possible to earn extra money by running adverts and banners for different businesses on sure of them.

In India, how do you start a food truck?

Your company should have a strategic plan outlining its goals and objectives as we advance. Investors look for a well-thought-out business strategy when considering putting money into your venture. The following should be included for the succesfull plan:

A brief corporate profile: Begin by describing your motivations for starting a food truck. Moreover, how will this product distinguished from the rest?

Analyzing the market: Who are you trying to reach, and what demographic are you trying to achieve?

A description of the product: To be accurate, include the menu information. Specify the meal options.

A food truck company in India would need the following investments:

  • The vehicle is on the road.
  • Insurance
  • Decoration
  • Public relations and marketing
  • Disposables \sIngredients
  • Cooking methods and equipment
  • Software for a point-of-sale
  • The dress code for all employees
  • certification in food safety

Costs such as these are also reoccurring, such as:

  • Permits and licences for fuel
  • Workers’ pay

Starting a food truck company in India typically costs between Rs 15 lakhs and Rs 25 lakhs. It all relies on the sort of food you want to sell and the type of vehicle you plan to transport it.

Is there a way to start a food truck in India?

Starting a food truck company in India may be done in a few simple ways.


For the following reasons, you need to do some study on the food truck sector in your city:

  • The flavour of others.
  • What they’re in a rush to eat
  • A list of current enterprises and their unique selling points.
  • Demographics
  • Spaces where food may be sold.
  • Potential clients might be identified in crowded workplace locations.
  • There’s a market for the sort of goods you’d want to provide.
  • Get creative and come up with something new.

You should choose a theme that balances your style preferences with your target audiences. Make sure the name and logo you choose reflect your company’s identity. The name, logo, and idea should be consistent.

  • Be eye-catching and informative.
  • Make a statement so that you can stand out from the rest of the crowd.
  • Make it very clear what you have to offer.
  • As long as the idea is intriguing and the logo is attractive, a passerby may be persuaded to buy from you.
  • Decide on the ideal mode of transportation.

It should be at least 18 feet long and cost between Rs. 7 to Rs. 8 lakhs for a new one. The food trucks are customized and available in different sizes. Decorating a home might cost anywhere from Rs 1 lakh to Rs 5 lakhs, depending on the project’s scope.

Ashok Leyland, Mahindra, and Mahindra, or Tata, are some of the well-known truck manufacturers that you may choose from. If you want to save money, you may buy a second-hand one for around half the price of a new one.

The Food Safety and Standards Authority of India (FSSAI) is responsible for issuing permits for any food company. If the food is safe for human eating, it has passed this test.

Here’s a warning from the fire department: These vehicles are equipped with a variety of cooking gadgets that use fire. As a result, a certificate from the fire department is required.

Serving meals to the public requires a permit from the local municipal corporation.

You must have a commercial vehicle licence from the RTO to sell food.


Prepare the food truck’s kitchen by purchasing the necessary supplies and raw materials. Items like silverware and cookware will be included with the equipment. Tables and chairs may also be provided for clients who like to sit down.

You’ll have an excellent selling point if you can get the raw ingredients directly from the farmers. Around Rs 2 lakhs is the price tag for all of them. Run your food truck with the help of a team of qualified employees.

The company should be advertised.

This is an excellent marketing technique if you place your company name on a car that travels throughout the city. You have to be active on social media platforms like Facebook and Twitter to establish your online presence.

  • The key to success is effective communication.
  • Customers can’t reach you if you don’t have a mobile phone since you’re constantly going.
  • Make sure you choose a good spot.

To ensure a high volume of traffic and few rivals, choose a street with a steady traffic flow. Young professionals and students should be able to hang out there as well. Instead of spending a lot of money on an excellent dining establishment, people in this demographic will choose a food truck.


Your company and vehicle should be appropriately insured. India’s First Gourmet Food-Truck Company, Many of these mobile kitchens serve ethnic and fusion cuisine and the chefs behind them are well-known names in the culinary world. Each of them specializes in a certain kind of food, such as burgers or Kathi-rolls.

As a food truck owner, you don’t know how long you’ll have a location or where you’ll be the next day. So many company entrepreneurs are branching out into new ventures, and opening a restaurant makes sense for them since they’re already in the food industry.

One of the fastest-growing industries globally, the Indian restaurant business would be worth Rs 5.99 lakh crore by 2022-23. We’ll take you through the process of starting a restaurant, step by step:

Your restaurant’s suppliers and vendors should be arranged in advance.

Decide on the subject matter and setting first: You must consider the overall amount of money you invest. To get to know of what a typical client spends in your establishment, you may use the Average Price Per Customer (APC). Typically, it’s between Rs 50 and Rs 500 at a QSR.

Create a mouthwatering menu: 

  • Plan the menu and the restaurant’s motif after settling on the idea.
  • Analyze the monetary implications of the situation. For a typical Quick Service Restaurant (QSR), the rent will run around Rs40,000 per month or roughly 450 square feet.
  • Raise capital by investing: The seed money may be raised in three ways: by you, a loan, or an Angel or VC investor.
  • Make sure that you are having all the necessary licences.
  • Invest in the proper people.
  • Make sure you have the necessary technologies in place.
  • A food truck is a lucrative company since it allows you to make money while providing tasty meals to hungry customers.
Journalism student with a keen interest in Business world


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