OYO Bets Big on Corporate Travel Offering – SilverKey, Plans to Expand Presence from 10 to 19 cities and Add 400 Hotels and 8000+ Rooms

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Commits to INR 1400 cr to India SA towards improved customer experience, asset owner success and focused growth. India presence expands to 259+ cities, 8700+ buildings (hotels and homes) and 173,000+ rooms

OYO Hotels & Homes – South Asia’s largest, and world’s fastest-growing chain of hotels, homes and quality spaces – today  announced  that it will be scaling its executive stays offering- SilverKey across 19 cities by the end of the year. The company has further identified corporate travel segment as a key engine of growth for the year and has stepped up engagement in this segment.

Currently operational across 10 cities of Gurgaon, Delhi, Noida, Pune, Chennai, Hyderabad, Bangalore, Coimbatore, Trivandrum, Kolkata, SilverKey was launched in April 2018 to cater to the needs of corporate travellers undertaking business trips involving frequent multiple day schedules. SilverKey Hotels are accordingly set-up for long term stay with service apartment like amenities. These hotels are located in the heart of business hubs and equipped with spacious rooms, upscale interiors, meals, gym and dining area to cater to all the requirements of business travellers. Currently, there are over 55 SilverKey Hotels with 1601+ rooms. The company intends to increase the SilverKey footprint to 19 cities by 2019-end.While pricing is dynamic,the average tariff range is between INR 1,800-2,500. The company aims to increase presence to 400 SilverKey hotels and 8000+ rooms by 2019 end.

Equipped with modern amenities, SilverKey hotels offer complimentary WiFi, DTH service with an unlimited breakfast spread for guests with the added benefits of breakout spaces for meetings, lounging and dining. Guests can order freshly prepared meals and there is an added provision of self-cooking. With safety and security as the key focus, the hotels have physical security with CCTV surveillance and a 24X7 caretaker to meet the needs of guests.

Referring to the SilverKey commitment,Aditya Ghosh, CEO, India & South Asia said,“Our mission is to help customers find quality accommodation options right where they need it and SilverKey helps address the need for an affordable and functional stay option for India Inc. by being conveniently located in and around key business hubs. Today, with the commitment to expand our SilverKey footprint to 19 cities, we are decisively betting big on corporate travel. I think we are all set to ensure that our growing portfolio of corporate customers get the best experience and prices like always – but just a little better than yesterday.”

OYO recently announced a commitment of ~INR 1400 crores ($ 200mn) for the India & South Asia business, as part of its efforts to further double down on its expansion plans, improve customer experience and ensure increase in continued asset owner success. The India presence has expanded to 259+ cities, 8700+ buildings (hotels and homes) and 173,000+ rooms. The idea is to further deepen and widen presence across the home country while focusing on aggressive capacity building to bring the choice of a beautiful living space of an OYO hotel to every corner of the country. The company has also introduced an in-app SOS button that activates on check-in- a first in the hospitality industry. Currently, over 93% of OYO’s sales are from repeat or word-of-mouth customers. With the additional funding, OYO Hotels & Homes furthers its commitment to deliver consistent improvement in customer experience, across its brands.

Source: BW Disrupt

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