Due to the Covid-19 slump followed by social distancing and a nationwide lockdown, many companies and businesses are experiencing major impacts on their work. No matter how established they are, they are having to re-look at how they manage and operate their business including re-visitation of their business plan.
It has become very challenging for most businesses to keep their financial wheels turning during the lockdown period due to less revenue churn.
Hit by Covid-19, small businesses have been disproportionately impacted, especially those that are retail-skewed. Those smaller businesses who are often in a desperate situation struggling to survive are finding that the only way to keep this business going is to transition part of the business online.
World Top Famous Chinese Fashion Industries Like Shien, Club Factory is suffered huge losses due to COVID-19.
The threat of the virus has made many people avoid consuming items made in China and purchasing things from Chineses websites. The assumption is that packages shipped from China or infected countries might have traces of coronavirus and handling them might infect the receiver. This results in a decline in the profit of the company.
HOSPITALITY INDUSTRY SURVIVAL
The hospitality industry has been one of the hardest hit by lockdown measures as consumers stay away from pubs, restaurants, and cafes.
After the initial shock of the sweeping shutdown, and the realization any return to normal could be months off, some firms are facing up to a stark choice either to adapt or face the consequences.
According to Government guidelines, Restaurants have to be closed until coronavirus gets over. In this situation, many restaurants, businesses, and companies like Zomato and Swiggy are suffering huge losses.
Keeping this situation in mind the government has allowed them to take orders online only and give home delivery service. But due to pandemic fear, people don’t prefer to place an order online. They tend to make food at home as much as it’s feasible for them and also keeps them safe from the harms of the virus.
To tackle this situation Companies like Zomato and Swiggy have decided to deliver food by taking the help of drones. In 2019, Zomato tested its drone delivery technology in India covering a distance of five kilometers in just 10 minutes. Zamora had announced a successful test delivery using drones in July 2019.
These platforms have received approval from the Director-General of Civil Aviation to begin testing beyond visual line of sight drones among those who got permission were also reliance bag drones startup Asteria aerospace and budget airlines spice chat. The process test for which are expected to begin in July will require them to complete a minimum hundred hours of flight time in a given air space allotted by the Airport Authority of India by September 30. Reports of the test flight will have to be submitted to the DGCA.
“We have been working on powering delivery via drones for some time now and Welcome this move from DGCA to test our systems. We are excited to build the future of aerial Food Delivery in India”– said a spokesperson for Zomato.
At a time when the world is looking for new ways for contactless delivery, the approval of drone delivery can prove to be a game-changer. So this is the way of Indian restaurant aggregators i.e Zomato, Swiggy, and food delivery start-up to tackling the situation in the lockdown.
Apart from that, well-known chains such as KFC and Burger King have opted for the former, reopening some restaurants with a pared-back menu for delivery only.
Fashion Industry: ‘Matter of Survival’
While many restaurants have pivoted to online to survive, some fashion chains have had to do the same. Next, which makes more than half of its sales online, has warned it faces a very significant drop in sales.
So Now Online Shopping sites like Amazon, Flipkart, and other fashion brands are reassessing their digital marketing strategies and are communicating with their consumers in new ways to influence them to do shopping without hesitation. They assure their customers not to worry about packaging and will take proper precautions while delivering.
Covid-19 is changing consumer behavior world over and affecting service delivery on a massive scale. World Top Fashion Industries like Shein and Club factory have suffered huge losses due to Coronavirus. People don’t want to order any Chinese items which result in a declined manner of their sales.
“This is a crucial time for brands to be able to ‘step up’ and that will go a long way with customers,” because once stay-at-home restrictions are lifted, consumers will be loyal to the brands that they consider to be the most vital to them.
Brands that can continue to communicate during these times will likely be the ones that are remembered and applauded in a post-COVID-19.
Companies Started Supplying Sanitizer
Many business have shut down due to the deadly virus. The global threat from Coronavirus is continuing to grow and at a rapidly accelerating rate. This has made even slackers wash their hands at least four times a day. As a result, Life Bouy and Dettol brands that manufacture hand sanitizers and liquid soaps have seen their sales swelling up. Furthermore, the increase in awareness about personal hygiene and care is also driving the market’s growth.
“We have seen an increase in demand for hand hygiene products. So we have an important role to play to ensure that people can get hold of the products they need.” This statement is given by Samir Singh, GlobalEVP, skin cleansing at Uniliver.
Some companies have modified their business into making sanitizer and masks because of rapid demand in the market. For example- A lot of companies like RSH Global, Nivea, Emami, Cipla Health, Dabur have made their maiden entries into the hand sanitizer market to ride the demand and to help people stay safe.
In this way, Companies are tackling Covid-19 and lockdown. Mostly small companies like local retailers and firms started selling some items online including children’s clothes after improving social distancing measures at its warehouses.
Now the big question is how long will the disruption last and when can people get back to their lives and businesses safely get back to work. Even if the world turns the corner on containing the virus in the next week or two, economic effects will roll through most of retail, from luxury to discount and everywhere in between.
In the end, you can see how badly coronavirus has impacted the world and how companies are tackling this worst situation by shifting their businesses to online marketing or manufacturing mask and hand sanitizers which are the need of the hour. A business can flourish only when it changes with the changing environment.