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With 4 Lakh Styles from 3000 Brands, Jabong Targets 100% Growth in the 4th Edition of Its ‘Big Brand Sale’

Over 1 lakh styles are for the first time on over 50% discount, in addition to over 80% off on more than 15,000 styles.

Online fashion brand, Jabong, has announced the dates of its much awaited Big Brand Sale (BBS). The 4-day shopping extravaganza will be held between the 27th and 30th of July, with discounts ranging from 55-80%, across all product categories. The fashion major is offering 4 lakh styles from over 3000 international and Indian brands. Over 1 lakh styles are for the first time on over 50% discount, in addition to over 80% off on more than 15,000 styles.

The 4-day fashion festival on Jabong will see deals on premium brands like U.S. Polo Assn., Calvin Klein, Next, Adidas, Nike, Guess, Superdry, Mango, Fossil, Dorothy Perkins, Lee Cooper, Vero Moda, Jack& Jones, Puma, Blackberrys, Lakme, Lavie, Sangria and many more.

Ananth Narayanan, CEO, Myntra-Jabong said, “We have witnessed a significant growth in the last 3 editions, and we are expecting 100% growth this edition over last year’s Big Brand Sale in July. We are anticipating 25 million sessions across platforms, acquiring 4X new Jabong customers as compared to same edition last year.”

Speaking about the Big Brand Sale, Gunjan Soni – Head of Jabong, said, “The Big Brand Sale is a unique sale which has a disproportionate focus on global brands and is in line with Jabong’s affluent consumer base. It is a great opportunity for them to acquire their favourite brands at great discounts ranging from 55-80%. Over 1 lakh customers will also get exclusive VIP slots to shop before millions of other shoppers, leading to 15X sale during the slot hours vs. a normal day. We are prepared to provide a great shopping experience to over 13 million customers over the 4 days of BBS, leading to 4X traffic during peak hours compared to a normal day. This time we are also offering 100% cashback (in Jabong points) to all our customers to make their shopping experience on Jabong much more exciting.”

Also, Jabong is launching an exclusive on-demand stylist service on Whatsapp for these 4 days. Jabong customers can Whatsapp their wardrobe picture to get curated looks and personalized fashion advice from an in-house fashion expert.

Sale prices will be revealed at 7 pm on 24th July, and customers can continue to wishlist till 7pm on 26th July. Jabong will start allotting the VIP slots to select consumers who can buy the wishlisted products from 7-11pm on 26th July, before the sale goes live. Shoppers can also earn their slots by wishlisting or playing amazing games on the Jabong app.

In addition, shoppers can avail 10% cashback using HDFC credit and debit card of up to Rs. 750 on a minimum spend of Rs 3000. New customers will get free shipping on their first orders.

The Jabong Big Brand Sale is India’s biggest fashion bonanza of the biggest brands. Bigger and better than the previous edition, the current edition of BBS will offer an out-of-the-world experience to its customers. Jabong also launched its 360 degree marketing campaign on 21st July to support this property.

Jabong services over 20,000 pin codes covering over 2,000 cities and towns across the country.

Flipkart subsidiaries – Myntra and Jabong have also recently announced their plans to invest $300 million over the next three years to scale up their market share. According to people familiar with Flipkart’s plans, Myntra and Jabong also expect to triple their GMV to $4 billion in three years, from $1.2 billion in FY17.

During Myntra’s flagship sale End of Reason Sale (EORS), the Flipkart subsidiary garnered 500K new customers and recorded 47% YoY growth.

Source: BW Disrupt


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