Movie Theatres- World’s Most Polite Mugging: Rohan Joshi Criticises Multiplex Experience In Mumbai

Movie Theatres- World’s Most Polite Mugging: Comedian Rohan Joshi Laments Poor Multiplex Experience in Mumbai

Famous comedian Rohan Joshi, widely known for being a member of the comedy group AIB as well as for his Netflix comedy special “Wake N Bake by Rohan Joshi,” recently vented his outrage on Instagram about the appalling conditions in Mumbai’s movie theatres. He lambasted large cinema chains in a lengthy article for offering unethical and unprofessional movie experiences while demanding high fees.

The comedian, who genuinely enjoys the theatre film experience, started his piece by lamenting the situation. He emphasized how expensive it has become for moviegoers to attend a movie in Mumbai, where the average ticket price has risen to over INR 1000 per person. Even after spending such money, Rohan recounted a number of recent instances in which he had been disappointed by a movie.

One such occurrence happened when he went to see “Shang-Chi” at an Inox Insignia theatre. He had to intercede and warn the cinema crew of the issue after discovering that the 3D movie was first displayed in 2D. They promised to play the second half in 3D, but their answer to this technical issue was far from sufficient.

When Rohan and his companions went to see “Top Gun: Maverick,” another major theatre chain, PVR Jio World Drive, had an equally negative experience. Dialogue as well as sound effects were muffled as a result of a problem with the screen’s sound card. Despite the fact that they alerted the personnel and the movie was paused, the problem persisted even after the 20-minute break.

He shared another regrettable event that occurred at INOX Atria Mall, relating how the movie theatre neglected to pause “Guardians of the Galaxy 3” during the intermission. As a result of this, a sizable chunk of the movie was omitted, including an essential section of Rocket’s origin. Rohan emphasized that because the audience was ignorant of the omission, they were missing out on a crucial story aspect.

Rohan expressed his displeasure with the multiplex food offerings in addition to the overall movie-watching experience. He said that he spent around INR 400 on a Pepsi which lacked carbonation as well as possessed an unpleasant, sickly sweetness. 

He mockingly described Mumbai’s contemporary multiplex experience as the “world’s most polite mugging.” Given the expensive prices for movie tickets and refreshments, he expressed annoyance with the inconsistent nature of the services offered.

The comedian continued with further severe criticism. He emphasized the absurdity of movie theatre owners pleading with customers to visit theatres again in the wake of the COVID-19 outbreak to support their businesses while failing to deliver positive experiences for those in attendance. Rohan observed that rather than actually nurturing a love for the movies, these theatres appeared to be more interested in robbing individuals by offering poor experiences.

Many online users shared their own negative experiences with Mumbai’s movie theatres as Rohan Joshi’s tweet gained popularity on social media platforms. Professionals in the industry think that such outspoken criticism from powerful people like Rohan would motivate theatre companies to solve the problems and enhance their offerings.

The impassioned tirade of comedian Rohan Joshi illuminates the plight of Mumbai’s moviegoers who frequently find themselves having disappointing experiences at the movies. His outspoken criticism of major theatre chains is well received by the audience and also makes a case for urgent upgrades to the city’s multiplexes. The future of Mumbai’s theatre scene is uncertain as cinema fans wait for a response from the relevant authorities.

Sorry State of Movie Theatres

The latest outburst by comedian Rohan Joshi highlights the appalling condition of Mumbai’s movie theatres, where expensive ticket prices and poor service have left customers feeling taken advantage of. The information exposes a worrying trend in the entertainment market, where consumers are still willing to pay more for subpar moviegoing experiences. To ensure that theatres offer value for money as well as restore the fun of attending to the movies, it is critical to solve these challenges.

Major issues with the multiplex experience include:

• Increasing Costs: A cinema ticket in Mumbai or any other large city is now easily over INR 1000 per person, reaching previously unheard-of costs. Unfortunately, the significant financial burden put on moviegoers does not match the quality of the services they receive.
• Inadequate and poor-quality services:  The promise of a memorable film experience is not being met by theatres. The basic idea of watching a movie on the big screen is undermined by instances of technical difficulties, such as showing 3D films in 2D or having a sound system that is not working properly.
• Neglecting the needs of customers: Rohan Joshi’s experiences show how indifferent companies are to their customers’ wants and complaints. Theatres have an obligation to make sure that their customers receive excellent service and that any issues are resolved as soon as possible. However, this does not seem to be happening in cinemas, even the big names.
• Overpriced refreshments with subpar quality: For moviegoers, the price of refreshments like snacks as well as drinks just makes matters worse. Paying outrageous prices for low-quality refreshments just heightens the sense of being taken advantage of.

Suggestions for Enhancing the Multiplex Experience

• Price Monitoring- In order to make sure that movie tickets stay affordable and available to a larger audience, the authorities should think about enacting pricing restrictions. This action can assist in preventing theatres from abusing their monopoly and levying unreasonable fees.
• Quality Assurance- The projection as well as sound systems in theatres require frequent upkeep and quality checks. This will guarantee that technological issues are kept to a minimum, giving audiences a captivating and delightful experience.
• Collecting Customer Feedback- Customers will be able to express their issues and concerns by creating an effective and responsive customer feedback mechanism. The administration of the theatres should take these suggestions seriously and take the required steps to resolve any problems right away.
• The Value for Money- Movie theatres should concentrate on offering real value for the money. This includes making sure that the entire movie-going experience—from buying the tickets to watching the closing credits—is seamless, pleasurable, and worthwhile.
• Pricing Transparency- Refreshments should be reasonably priced and transparently marked up. Cinemas must stay away from overcharging for snacks and beverages in order to take advantage of the captive audience. Refreshments that are economically priced and of high quality might improve moviegoers’ entire experience.
• Employee Training- The training of theatre workers in problem-solving as well as customer care should be thorough. An attentive and well-trained personnel can greatly improve the overall movie-watching experience as well as leave a good first impression on customers.

In conclusion, Rohan Joshi’s disclosures on the state of movie theatres and multiplex experiences across the nation underscore the need for urgent attention and reform. The audience has had a disappointing movie experience as a result of the high prices and subpar services. The suggestions that have been mentioned above can be put into practice to ensure that moviegoers receive value for their money and to help restore faith in the theatre experience. Movie theatres may recover their status as the beloved entertainment places they once were by putting a high priority on customer satisfaction as well as investing in quality.