Every company these days from tech to real estate to consumer products companies are using digital marketing to reach to their customers. From Small and Medium business companies to big MNCs, all of them understand the value of reaching directly to the customer. Digital marketing helps customise your offering according to what the customers wants and has a very high return on investment due to low costs involved and hence each company is using digital marketing. In the future, this trend is only going to see an upward trajectory because of the high internet penetration in tier 2 & 3 cities and various villages across India. Due to high volumes, digital marketing will keep offering high ROI and any company currently not using it will have employee talent who can execute this form of marketing well. This makes the knowledge of digital marketing immensely useful and hence we see the youth investing their time, money and effort in learning and mastering it.
Click perfect, an organization that provides training in the field of digital marketing and consulting services of web development and design catering to clients from Europe and Delhi have caught on to this trend and are working on establishing a name in digital marketing training space. They plan on expanding geographically to Bihar and Haryana first and then to the rest of the country. Their USP is that they provide complete practical training on live projects and lifetime support including lifetime entry to classroom which means that the doors of Click Perfect is always open for students if they need a refresher on what they have learnt theoretically or if they face issues implementing the strategies and tools. In next 2 years Shamsher, the founder of Click Perfect plans on starting a digital learning management system for their students in 2 other states and learning management system for their clients to aid understanding the proper use of the website. In the next 10 years he plans to explore different ways of contributing to the society and improving the education system of the country.
The one thing Shamsher wants to tell everyone is that –If they want to become an entrepreneur then they must forget their comfort zone first and start learning because entrepreneurship requires multiple skills, so never stop learning. If not a writer, he would like to be a speaker on life, history and future of world. He would like to talk about the reasons behind the rapidly changing culture resulting from globalization and liberalization. He would also like to discuss what the future holds for us and how our lives would change in the next 5 to 10 years due to technology and development. He enjoys milk and milk products and would like to visit Turkey (Istanbul) when he goes for his 1st international trip.
We wish him luck for this future plans and hope he makes the best out of his efforts he is putting in Click Perfect.
1. What is the Name of Your Venture? Any specific reason for this name?
Click Perfect – I had started thinking to start my own business in 2009 and this idea came to my mind that it should be something that relate to digital or technology so I decided to name it CLICK PERFECT that means you are clicking or visiting to a perfect business which will provide you perfect service.
2. Who is your target Audience/clients?
Currently i provide training and consulting both and I have students from all Delhi/ncr as well as from other state like Mumbai and Bengal enrolled for online digital marketing classes.
And client I deal with mostly from Europe as well as local clients from Delhi. Currently we have 2 projects from Germany which is for digital marketing and website development for an IT company from Germany they have outsourced their client work to us.
3. Where is your venture based (city, state, country) & what are your geographical target areas?
We are located in satya niketan, south Delhi, India, our future plan is to target Bihar and Haryana first then we will extend it to all over India.
4. What problems does your venture resolve? What are your products or services?
We provide digital marketing training and consulting including web development and design but training is our core service.
5. Share the idea or story behind the venture. How did it come to an existence? What motivated you to start your own venture?
From the school time I was struggling for money and that’s leads me to think about money and financial freedom one day i was reading newspaper at my home i saw an advertorial about the new emerging job sector in India it was about digital marketing and its future demand and in 2011 when i was in 11th standard i have started a blog with name click perfect to learn and share information and to earn some extra bucks. Later on i decided to start freelancing and then startup so i used same name Click Perfect. To start this company i was needed fund so during my freelancing career i met many people and show them and asked if they can invest in this virtual company to a real one and one business minded guy who have spend almost 1 years with me during freelancing got the idea and invested.
6. Who are your biggest competitors and how do you differentiate yourself from them?
Frankly speaking we do not try to compete any company however some companies in same location are providing training like digiperform and in consulting pagetraffic is one company which is popular for digital marketing consulting services.
Our training program is completely different from all other digital marketing training institute we provide complete practical training on live projects and lifetime support including lifetime entry to classroom which means any students once enroll can come whenever he want to learn something or if getting any difficulty while practicing or implementing digital marketing techniques can get live support as well as extra classes.
7. How did you identify your co-founder? Tell us something about your co-founders?
I was looking for this position someone who can have same spirit of business and technology and
My company co-founder is a person with entrepreneurship spirit and he is very keen to learn things and fast and a good leader as well.
8. How did you hire your first team members? What skills Do you want in your employees/team?
There are numerous factors i go through when i interview someone including his past experience, how far he is living from office location, and his future plan and interest in products/services we deals in as well as i review their sense of humor. First person we hired is Mr. Sidharth who is very much interested to learn digital marketing things as well as he are a disciplined of time and responsible.
9. What expansion plans are you looking for the next 2 years, next 5 years?
In next 2 years my planning is to start a digital learning management system for our students and 2 branch in other states as i mentioned earlier as well as separate learning management system for our clients so that they can learn how to use website which we have developed.
10. Where do you want to see yourself in next 10 years?
As i said that my aim is always financial freedom that is why i chosen digital marketing & blogging so i want to take this company to a level where i will have less work activity so that i research what more i can do for society and for my country in field of education.
11. What are your goals over the next 1, 3, 6 and 12 months?
In next 12 month i want to completely stabilize this training institute first with at least 20 members and 1 branch.
12. Have you raised any funding? Or have any plans for the funding?
Yes i have already raised some funding from one investor.
13.What were the problems you faced during the starting days and how did you resolve them?
In starting days i was struggling for experienced employee because most of the experienced people was not agree to join because of they were afraid of job stability and due to fund i also use outsourcing of work to freelancers.
14.What was the most challenging part of your journey till now? How did you overcome those challenges?
Frankly speaking money was my problem from starting that is why this idea have taken a lot time to come into reality.
15.Are you married, single or in a relationship?
No I am an unmarried and single.
16.What are your hobbies? What do you do in your non-work time?
As a blogger and entrepreneur my hobby is reading technology, marketing and entrepreneurship magazine and philosophical books on existence of life and this world and apart from this i love to spend time researching things on internet when i am free.
17.What’s your favorite food & holiday destination?
I like milk and milk related products and want to go turkey (istanbul) i will get chance to go on first foreign trip.
18. Whom do you consider your idol or biggest motivator?
I would like to talk here about people who have motivated me. i met many people in my life from 2009 to till date and many of them motivated me for this journey including Shahrukh khan – i watch his journey to become a star videos on YouTube and read interviews as well and in real life people i got motivated from is Mr Rajesh Sir (an entrepreneurial mind person who is currently running his own transport business) Mr Aadi gupta and mr farooque first person i met with same aim to start own business like me and we had also started job consultancy but later i moved on somewhere else for further study (graduation) because that time i was in 12th standard so i had planned that will start later because degree is also important and there was some financial crisis i was going through that time.
Gautam – one of guy who have helped me with little financial needs many times and inspired me to go ahead.
R.K Pareek Sir, is an ex-media person and a business owner from jaipur living in gurgaon he always appreciate me and said that you can do something your are different.
Mr Ravi – this good guy is very most important person and contributor of my journey to entrepreneurship. He is always ready to help me anytime he have trust on all my ideas of business whether it is online or offline.
Mr Nitin Sir – got motivated for working without any tiredness and hustling to achieve something in life as well as his “never saying no” technique and there are many people list is so long including some with i never talked and interacted but i saw them doing something great and their spirit of working and got inspired.
19.What do you feel is the major difference between entrepreneurs and those who work for someone else?
Entrepreneur is a totally different breed they hustle no matter whether they are getting benefit or loss in their target. They are kind of people who never tired there thinking is different from other most of the entrepreneur i have meet found that they never spend time in doing such a things which is not beneficial like spending time in useless things.. Their mind always thinks business, business and business. However other people try to find comfort zone and become tired working few hours or when not getting achievement in something they lose their productivity and interest very soon. But entrepreneurs are totally opposite of these people. An entrepreneur work for satisfaction of achievement not only only and they hustle for their target without losing hope.
20.If you had the chance to start your career over again, what would you do differently?
I would like to be a speaker on life, history and future of world and the reason & cause behind our rapidly culture changing including globalization and liberalization. As well as i love to discuss the life of this world and what is hereafter. This is because i like these things, i read and want to know more about.
21.How has being an entrepreneur affected your family & Social life?
No but due to busy schedule sometime i talk to my family members once in a week. And I don’t think its affect relations.
22. Anything, you would like to say to our readers or upcoming entrepreneurs?
One thing i would like to say one thing that anyone if have desire to become an entrepreneur can become whether he/she have money or not because idea is the main thing… if you have idea and mind to change it into a business people are always ready to invest for your idea. And if you want to become an entrepreneur you must forget your comfort zone first and start learning because entrepreneurship required multiple skills. So, never stop learning.
23.Tell us something about your education & family background.
We are 4 siblings; my mother is housewife, my father passed away when i was very younger my family is currently living in my hometown.
24. What is your USP which makes it unique & different from other start-ups in similar domains.
Our life time support concept is main unique selling proposition and it is really different. No one provides support like we do. Anytime any day students can ask questions and they get their answer for any kind of support we are available. (I am dedicated for support 24/7 on chat platforms)
25. What do you think is the biggest threat to the success of small businesses & Start-ups today?
Rapidly changing technology, tools and products, competitive price and freelance marketplaces and talented employee crisis due to freelancing option available in market, however freelance is also good for small business because they can outsource their project sometime.
26. Do you consider yourself successful and by what means do you measure success?
I am a kind of person who never satisfies with this until i do not feel completely financially free. However a successful person in my point of view is one who has balanced his/her life with family relation, society, good health, spirituality and wealth. Means successful person is one who have is balancing his/her life with things of this world and hereafter both.
27. Please share complete name, address, phone number, email id & website of Your Business & Contact Person
Building #3, Satya Niketan, New Delhi – 110067