Meet Sumeet Jindal Whose Venture Postman News is changing the Way People Look at Media

0
416

The empty red box is shouting, the mustard dress and cap is hang around time and priorities are changing that’s why “post” turned to a simple ringtone and purpose of serve into a mere notification. Let the cat out of the bag we all are only responsible for this, digitisation is good and developing for us but now we will never share that profound bond we used to share. Dakia (Postman) was one of the most important thing in ancient time, he deliver the news/letter in form to the people concerned. Ohh! all old memories are freshen by these lines, remembering flawless old days .

Sumeet Jindal Founded a venture named as Postman News and his target audience is everyone who wants news to be as the news, nor mixed with flavor of choice and unbiased. This is Delhi-NCR based news and opinion occupiying website established with the hard work of his cofounder Kirti Bhusan and IT Development team of Postman news and this startup is launched two months back and best thing is this platform is not only for readers although this is beneficial for writers and bloggers also.

See eye to eye with Sumeet Jindal “Entrepreneurship is when you believes in your vision and idea, a confidence that you are working on correct path to achieve your goals with a power to bear losses as well. I think there is a difference of perception in both”. Truly being an entrepreneur choosing Dheeru Bhai Ambani as his inspiration is not an bad motivation, starting from a social media background and then turned into business and develop an empire is really not an easy task. “If you don’t build your dream, someone else will hire you to help them build theirs” his this quotation surely an influence this entrepreneur.

This newly start portal will be able to mainatain trust of our media and audiences, As media is only source for people to know about happenings, Ultimately sow the seeds for success.

1. What is the Name of Your Venture? Any specific reason for this name?
Our Start-up is a news portal with the domain of www.postmannews.com. In ancient India, we know that the activities of a postman (Dakia) were to deliver the news/letters in form to the people concerned. With the brand “Postman”, we are eager to deliver right news without being biased. We will serve the people as a trusted partner for the news and ideas around the globe. With our mixed blend of young and senior editorial board we provide fearless analysis and views that reflects the idea of New India.

2.Who is your target Audience/clients?
Since this is news and opinion based website, our target audience is everyone who wants news to be as the news, nor mixed with flavor of choice.

3.Where is your venture based (city, state, country) & What are your geographical target areas?
In the era of Internet, anything on the web is beyond any geographical area. We are based in Delhi and Gurugram as well. We are targeting everyone whosoever willing to read right news, different opinions, true information with thoughtful analysis and perceptions which are not based on the choice of the medium. There are many news/opinion which people want to know/hear but that doesn’t find space in the mainstream media.

4. What problems does your venture resolve? What are your products or services?
We are media house providing medium to the people to get the news and opinions of different authors and media persons and senior journalists.

READ  Word of mouth is the best business practice, who else can tell you this better than Refer Me Group

5.Share the idea or story behind the venture. How did it came to an existence? What motivated you to start your own venture?
Since last two years I am working in the social media domain and have seen how certain news posts are circulated with sole intentions of creating propaganda for the benefit of some stakeholders. This make me realize of the fact that the need of the hour is to have a media portal where by the news with a thoughtful view and analysis with bloggers also sharing their perceptions.
Many of the people whom I know were writing blogs. But I realize that many of them after writing one-two blogs, quit writing, as their blogs rarely find readers. It came to my mind to develop a platform for the bloggers where the bloggers also get their due share of attention with their personal information get shared with the readers. Our Editorial Board not only read the blog first but also has a reality check on the facts and figures mentioned in the blog.
With the hard work of my IT Development team we have launched our start-up two months back. I am happy to share that the platform we have launched, is not only for readers but also for writers and bloggers. The motivation comes from the perception that today people are eager to read and know more than what is offer to them for reading.
6.Who are your biggest competitors and how do you differentiate yourself from them?
I believe in the philosophy of competition from the inner-self. As I mentioned above, we have a platform where not only the readers are considered important but considerable attention is towards the writers and bloggers which is lacking on other media platforms.

7. How did you identify your co-founder? Tell us some thing about your co-founder/s
While in the initial days, when I conceive the idea and vision of development of media portal, I had a discussion with many colleagues in the social media domain. I realize that my friend Kirti Bhushan is on the same page in terms of perception, ideology, working philosophy, vision and hard work. After some discussion on our future goals, we decided to launch our first start-up and as the target we have set, we are able to launch it successfully in next two months.

8.How did you hired your first team members? What skills Do you want in your employees/team?

Once the IT platform was ready, we have started process of team members for the two department viz, Postman news team and Postman contributor group. First blogger who were on Board was Deepak Dua, he is an active blogger and is pursuing his studies in the field of finance and economics. He was the first person who in some minute time got ready to be associated with us considering the user friendly and blogger oriented platform.
In Postman News team, we are lucky to have some ex-journalist and people from the domain of news and journalism. We have people who have a eye on the various domain-Defense, Law, Economy, Entertainment, Financial Market, Sports, World providing insights and updates on the news development.
We have a combination of young and experienced team geared to bring a change in the online news portal start-up industry.

READ  Safeguard & Protect Your Start-up With Dr. Sheetal Vohra

9.What expansion plans are you looking for the next 2 years, next 5 years?
We are working towards becoming the 1 No online media portal for readers and writers. As on date we have achieved an Alexa ranking of around 84000 which is impressive in a time frame of 2 months for a new start-up. We have a team of 100+ contributors and associates. We are looking for an Alexa ranking within 10000 in next six months with the 1 million page visitors. In next two years, we would develop our website in to multi languages and with adding more contributors and associates. We are also looking for launching our weekly and monthly magazines and newsletters in the months to come.

10.Where do you want to see yourself in next 10 years?
Lets see, 10 years is a very long time.

11.What are your goals over the next 1, 3, 6 and 12 months?
To promote ourself and reach a readership of almost 2-3 lacs per day.
12. Have you raised any funding? Or have any plans for the funding?
So far we had not raised any funding. It is currently founders funded venture. We have received some proposals for funding which we are discussing with our financial experts. Talks are going on.

13. What were the problems you faced during the starting days and how did you resolve them?
Since it’s a founder funded venture, finding the team members who can understand your vision and work with you keeping the organizational goal at first are difficult to find. Actually, Start-ups need time and patience for results to deliver. We are quite lucky that we are able to find right persons without much hassle.

14. What was the most challenging part of your journey till now? How did you overcome those challenges?
The most challenging part was the development of the IT framework including design and development for the portal. The portal is the essence of our venture to get it as per the vision I had, was quite challenging. Thanks to Hemant, part of the IT team, who had given out of the box solutions for all the issues we faced. I thank all the team members and associates for the support in portal development.

15. Are you married, single or in a relationship?
I am single.

16. What are your hobbies? What do you do in your non-work time?
Listening songs, reading ancient history and travelling to new places

17.Whats your favourite food & holiday destination?
I am a foody but a vegetarian and loved to eat new dishes. Favorite food is chole –rice with shahi paneer and roti. Holiday destination – Shimla, Kashmir, Varanasi, Manali
18.Whom do you consider your idol or biggest motivator?
I consider Late Shri Dhiru Bhai Ambani as my biggest motivator as how he had started his entrepreneurship journey and able to develop an empire at a time where there was so much restrictions on the business world.

19. What do you feel is the major difference between entrepreneurs and those who work for someone else?
Entrepreneurship is when u believes in your vision and idea, a confidence that you are working on correct path to achieve your goals with a power to bear losses as well. I think there is a difference of perception in both. At a certain age level, you may need a fixed income source which is possible majorly in employment as business have highs and lows. Sense of ownership is also a major difference which led to several persons working for someone else, quit their job and start their own venture.

READ  Banker Turned Entrepreneur Piyush Khare Offering Dependable & Remarkable Online Presence To Corporates, SME & Startups

20. If you had the chance to start your career over again, what would you do differently?
I am happy with my career growth and the way it had matured.

21. How has being an entrepreneur affected your family & Social life?
Basically, I belong to a business family. When I shared my vision with my family, they were excited and were very supportive. As far as social life is concerned, whatever time I had, was diverted in my venture. Many of my friends and relatives complained about my absence in many functions and get together. Today, looking at the success of venture, they all are very happy and supportive in my efforts.

22. Anything, you would like to say to our readers or upcoming entrepreneurs?
As an entrepreneur, I would just say that believe in your dreams and have the power to transform them in to reality. For an upcoming entrepreneur, I would advise them that you need to be ready for all the tough time ahead as in a start-up there may come a time when no would come for your help. You have to help yourself to survive in the ecosystem.

23. Tell us something about your education & family background.
I am in my finals of post graduation. I come from a business family. My father is in garment business located in Chandni Chowk. Mother is a house wife and elder brother is a financial advisor.

24. What is your USP which makes it unique & different from other start-ups in similar domains.
We while promoting our web portal, are giving due attention towards the endorsement of writers and bloggers. We while sharing their brief bio also share all of their social media handles so as to give them due recognition. This further provides an encouragement to them to write more.
25. What do you think is the biggest threat to the success of small businesses & Start-ups today?
The threat is the big media houses and journalists who have ruled over the media industry over the several decades don’t lead the new start-ups to survive and operate in the ecosystem. For a start-up, funding and money is a serious issue which also has a limit to it. We could not be able to spend the same amount that a 10 year old media portal can spend. We at start-ups finds solutions by out fo the box solutions of marketing and promotions to compete with the leaders in the market.

26. Do you consider yourself successful and by what means do you measure success?
Success is a satisfaction in your mind which comes with money and fame. I believe that people’s trust is what success to me is. We are able to get good response so far. It’s a responsibility as well to maintain the trust people have shown to our portal.

27.Please share complete name, address, phone number, email id & website of Your Business & Contact Person

Founder: Sumeet Jindal M-+91-9971310693 E- [email protected]
Co-Founder:- Kirti Bhushan Gaur M-+91-9212627719 E- [email protected]
Head Office: –
Office No-1, Lotus Tower,
Laxmi Nagar, Delhi -92
E-  [email protected]

Comments

comments

Leave a Reply