In today’s dynamic world health and nature is the most critical issue that we are facing because both have been deteriorated with a very fast pace. We all say that we should do something about it, government should take steps to save it, and society should think about it but unfortunately we all know that we are losing on it day by day. Pollution does not only exist on outdoor places but also in indoor places. But 90% of the people in the country don’t understand the problem of indoor air pollution & it is difficult to educate people
Pollution is growing indoor with multiple times in comparison to outdoor. As per research, our indoor air is 10 times more polluted than the outside air but we are not completely aware of it and therefore facing the consequences like asthma, affecting our central nervous system, lungs etc. To fight against indoor pollution “The tree company” has come up with the natural platform to provide indoor air purification solutions. Products and services like Airy(natural air purifier), Air Bag (natural air purifying bag & deodoriser) have provided a natural one stop solution for Providing natural air purification solutions, Indoor & Outdoor Green spaces, Vertical Gardening , Gifting of plant , Customized pots (for beatification of house/office).
A gift to our society for at least making our indoor environment pollution free so that we can breathe fresh air with the help of natural purifying products and services offered by this venture. With a innovation and a out of the box thought process a team with a noble mission to contribute to society with a way out to protect environment and human life through usage of natural indoor products and services for making place airy.
A Delhi based company by the name “The tree company” which itself depict greenery provide natural ways for purifying indoor air and also provide landscaping & vertical gardening solutions to individual and corporate, government, small businesses etc .
Lets Meet The Founder Of The company and see what is his venture doing for the greener and fresh air and environment.
1.What is the Name of Your Venture? Any specific reason for this name?
The Tree Company
We kept this name because we provide natural ways for purifying indoor air and also provide landscaping & vertical gardening solutions. Since our services are to encourage people to use more plants/trees and increase green area we kept this name since it is related. Also, it was something both the co-founders could connect with
2.Who is your target Audience/clients?
Our target audience are corporates, individuals, governments, small businesses etc. In short its everyone because are motive is to promote green areas and natural ways for purifying air.
3.Where is your venture based (city, state, country) & What are your geographical target areas?
We are based out of Delhi, India and our target areas currently is Delhi/NCR and neighboring cities for our services but for our products we are looking at pan india and hopefully to export to other countries also
4.What problems does your venture resolve? What are your products or services?
Our venture primarily is targeting to provide indoor air purification solutions. We currently as a country don’t understand the problem of indoor air pollution. As per research, our indoor air pollution is 10 times more polluted than the outside air and it can lead to asthama, affecting our central nervous system, kidney etc. With the rapid urbanization the green area is reducing in the cities and we are here to also promote green areas in our offices, homes, besides the roads so it becomes pleasing for people and plants and green area’s makes a happy environment. Our services are:
1. Providing natural air purification solutions
2. Indoor & Outdoor Green spaces
3. Vertical Gardening
4. Gifting of plant
5. Customzied pots (for beatification of house/office) We work with a bunch of artisans to get this done and also trying to promote their skill in doing the same.
Our products are:
1. Airy: It is a natural air purifier based on NASA research done in 1980’s for purifying their Space Station. This purifier is basically a pot which enhances the ability of an air purifying plant 10 times since a plant purifies the air by its root and this is the only pot/purifier which brings the plant roots in contact with the air. It does not require any electricity to run or change of filters. (detailed ppts attached in the mail)
2. Air Bag: It is an air purifying bag and deodorizer. It contains coconut shell based activated carbon and removes all kind of odour, pollutants, mildew present in the area. It does not contain any chemical and is fragrance free. (details attached in the mail)
3. Customized pots in ceramic, terra cotta, wood, fiber glass, metal and working on bringing pots in black pottery & blue pottery.
5.Share the idea or story behind the venture. How did it came to an existence? What motivated you to start your own venture?
So both me and my partner used to work with KPMG and we both wanted to start something of our own. We left and were exploring different things and one day we were talking about environment and pollution and that’s how the idea came. When we did our research, we realized that while working in a closed office we thought we were not being exposed to pollution outside but that was not true and that we were sitting in a polluted room and not realizing that it has damaging our system. That is how we came up with the idea. We both love environment and want to increase green spaces and in our metro cities. We both believe that green spaces makes our living better and healthy.
6.Who are your biggest competitors and how do you differentiate yourself from them?
We don’t have any direct competitor
7.How did you identify your co-founder? Tell us some thing about your co-founder/s
We both worked together in the same company and our love our environment that got us to work together.
8.How did you hired your first team members? What skills Do you want in your employees/team?
Right now we are only 2 people in the team and have got gardeners on project basis. Till now we have had two interns who helped us with designing. We have had a good team and hardworking and looking forward to working with hardworking passionate people and who can think out of the box and love environment.
9.What expansion plans are you looking for the next 2 years, next 5 years?
We want to spread the knowledge regarding indoor air pollution and sensitise people towards green spaces and to make more green spaces in the city/country and to provide indoor purification solutions to people/corporates so individuals can live a healthy lifestyle.
10.Have you raised any funding? Or have any plans for the funding?
Have not raised any funds yet and till now its self funded. As such right now no plans to take funding but we are open to opportunities so we can grow and introduce more products like this
11.What were the problems you faced during the starting days and how did you resolve them?
The biggest problem we till now face is educating the people. 90% of the people in the country don’t understand the problem of indoor air pollution & it si difficult to educate people. We are here not to just sell our products & services but to educate people regarding the problems related to indoor air pollution and its causes. To resolve this we have always gone to educate our clients and not sell our product. We have done so by promoting information and articles related to indoor air pollution on our facebook page by talking to our friends and clients. BY taking part in exhibitions so we can talk about the same.
12.Are you married, single or in a relationship?
I am in a relationship for 2.5 years and my partner/co-founder is married
13.What are your hobbies? What do you do in your non-work time?
Well I like to travel and meet new people. So when I am free I either like to travel or catch up with my friends and their friends. I also like to catch up on my reading and watch shows on Netflix.
Besides this I also run a community (not for profit) related to Blockchain. I started this community with 5 other people and we started this to evangelize and educate people regarding Blockchain technology. The motive with which this was started was in 1990’s with the internet boom india as a country could not benefit much but with the new boom on this technology India should benefit from it.
14.Whats your favorite food & holiday destination?
I am a complete foodie and as such I don’t have a favourite food but I can have street food, burgers all the time.
My favourite holiday destination would be going to the moutains and chilling in the peaceful environment or going to a wildlife sanctuary.
15.Whom do you consider your idol or biggest motivator?
I really look upto my grandparents and take a lot of inspiration form them. Besides them I follow Elon Musk and I think we is a real game changer. My motivation comes from my environment and my friends and family.
16.What do you feel is the major difference between entrepreneurs and those who work for someone else?
Well there is not much difference its just entrepreneurs feel that they were not getting grilled enough while working for someone else so they plan to start something of their own:P
Jokes apart the only difference is how they look at the situation. We all cannot be entrepreneurs and both kind of people have their own strength and we require both kind of people. One cannot survive with the other kind missing!
17.If you had the chance to start your career over again, what would you do differently?
Start my venture sooner!
18.How has being an entrepreneur affected your family & Social life?
My family has been very supportive of me starting my own venture and support me in every way they can. As such my social life has not been affected its just I meet my friends less but other people more and you can still call me a social animal:P
19.Anything, you would like to say to our readers or upcoming entrepreneurs?
If you believe in an idea or are very passionate about something just go for it. Don’t be scared how will it happen. Max to max you will not succeed but no one ahs ever been successful without failing at something. Failing at something is a step closer to success.
20.Tell us something about your education & family background.
I am an economics (H) graduate from DU and come from a service family. Most of my family members have been in the education/research field all well read and qualified….i being an exception where I decided not to to study or work but start something of my own.
21. What do you think is the biggest threat to the success of small businesses & Start-ups today?
Currently it is GST
22. Do you consider yourself successful and by what means do you measure success?
I am still to reach where I can call myself successful!
23.Please share complete name, address, phone number, email id & website of Your Business & Contact Person
The Tree Company
DD-12 Kalkaji, New Delhi-110019