Facebook is still facing ‘intermittent’ outages for advertisers ahead of Black Friday and Cyber Monday

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BERLIN, GERMANY - SEPTEMBER 12: A visitor uses a mobile phone in front of the Facebook logo at the #CDUdigital conference on September 12, 2015 in Berlin, Germany. The world's largest social media network was launched by Mark Zuckerberg and his Harvard College roommates in 2004, and had its initial public offering in February 2012. (Photo by Adam Berry/Getty Images)

One day after experiencing a massive outage across its ad network, Facebook, one of the most important online advertising platforms, is still seeing “intermittent” issues for its ad products at one of the most critical times of the year for advertisers.

According to a spokesperson for the company, while most systems are restored there are still intermittent issues that could affect advertisers.

For most of the day yesterday, advertisers were unable to create and edit campaigns through Ads Manager or the Ads API tools.

The company said that existing ads were delivered, but advertisers could not set new campaigns or make any changes to existing campaigns, according to several users of the network.

Reporting has been restored for all interfaces, according to the company, but conversion data may be delayed throughout the day for the Americas and in the evening for other regions.

The company declined to comment on how many campaigns were affected by the outage or on whether it intends to compensate or make up for the outage with advertisers on the platform.

Some advertisers are still experiencing outages and are not happy about it.

This is a bad look for a company that is already fighting fires on any number of other fronts. But unlike the problems with bullying, hate speech, and disinformation that don’t impact the ways Facebook makes money, selling ads is actually how Facebook makes money.

In the busiest shopping season of the year (and therefore one of the busiest advertising seasons of the year) for Facebook to have no response and for some developers to still be facing intermittent outages on the platform is a bad sign.

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Source: TechCrunch

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