What’s the most important to an organization is managing communication and reputation. Public relations itself has changed its meaning with time. But being a clear, strong and constant voice of the company stays the same. Can you imagine an organization without a voice?
Public relations means also building a whole communication strategy. It allows you to always know what to say, how to react to queries and potential crisis. There are hundreds of areas that require care by PR. Internal, external communication, events, official press releases, and educating about your brand and product/service whenever needed. Handling relations with partners, finding new ideas to stand out from the crowd.
Today we are presenting an exclusive interview of Rajnish Jain, Founder, Crossword Public Relations based out of New Delhi. Crossword Public Relations, a global communication firm is a creative agency that specializes in creating brand buzz and building the name further. With its elaborate strategic and creative services, Crossword PR aims to reach and sustain new heights for their client’s brand. Their unique portfolio of clients allows them to apply a diverse set of communication principles across a range of platforms, both within and beyond the realms of Public Relations and Social Media. Lets see what Mr. Rajnish Jain has to speak about his venture in his own words.
What is the Name of Your Venture? Any specific reason for this name?
The name of my venture is Crossword Public Relations. The name suggests a place where all the roads meet. So the idea is to combine all the aspects in the communication space like PR, Social Media, Content Creation, Digital Marketing, Events, etc. Crossword PR is a one- stop destination for all the needs related to brand communication.
Who is your target Audience/clients?
Our clients can be anyone who is seeking to increase their brand’s visibility. Till now, we have worked with corporate like Google, Adobe, etc to start-ups like GetMyParking, C- Zentrix, Freshfalsabzi.com etc. The clients have been from varied categories like technology, e- commerce, start-ups, etc.
Where is your venture is based (city, state, country) & what are your geographical target areas?
The venture is headquarter in New Delhi but we operate in more than 300 cities in India through a strong network of associates.
What problems does your venture resolve? What are your products or services?
The idea behind setting up a Public Relations (PR) company is that I always wanted to give all kinds of PR, Social Media and digital services under one roof and at a reasonable price than that of other agencies. At Crossword PR, we aim to not only meet the communication needs but aid in building the brand by engaging the correct target audience with the correct message. All this is done PAN India along with Middle East & Asia at reasonable prices which not only help established brands but startup companies to establish their name in the market.
Share the idea or story behind the venture. How did it come to existence? What motivated you to start your own venture?
I always wanted to start my own venture since I was in class 11th. The thought behind it was that I wanted to be my own boss and needed complete independence when dealing with issues related to work. So since teenage my goal was very clear and I had complete focus towards it. When my peers were hanging around, giggling and doing all the things to look cool and desirable, I started to think about my business plan. As the years went by, I started developing a good business sense in the field of public relations. That’s when I decided to go for it despite of not having any educational background in mass communication.
Who are your biggest competitors and how do you differentiate yourself from them?
There are a lot of PR companies in Delhi and in India as well as Abroad who have good number of clients and which are well established in the market. It adds to the portfolio of the company that they handle such big clients and do amazing PR for them. But I believe it is the other way round, the biggest challenge of being in the field of PR is that we have to establish a company in front of media, and that’s what we do. Basically, it is a simple phenomenon that media easily covers well established companies but to make them cover a company which is not that well established is a challenge and that’s what we do. We are better than other PR companies because we create a buzz among media for the companies and celebrities who are willing to become popular and establish their brand.
How did you identify your co-founder? Tell us some thing about your co-founder/s
I don’t have a Co- founder.
How did you hired your first team members? What skills do you want in your employees/team?
Initially, I was working with help of my friend. When I started my own venture, I was on the lookout for a team who is hard- working and dedicated. People who are committed towards work and treat the organization as their own is what I want in my team.
What expansion plans are you looking for the next 2 years, next 5 years?
I aspire to start branches of Crossword Public Relations in all the metro cities.
Where do you want to see yourself in next 10 years?
I foresee my venture going abroad in the coming years.
What are your immediate goals over the next 1, 3, 6 and 12 months?
As we are a startup, we are constantly looking to attain new clients along with retaining the ones that we have.
Have you raised any funding? Or have any plans for the funding?
No, we have not raised funding till now and do not have any plans either.
What were the problems you faced during the starting days and how did you resolve them?
It is a challenge to establish yourself as different in a field where you have so much of competition. Initially, it was a big challenge of establishing my own venture as a PR firm and approaching clients at the very beginning. Second challenge was to build trust among the clients and the industry. I took everything positively and took every failure as my way to success. Like any other entrepreneur, my aim is also to establish PR Company which acts as a bridge between the company and the media. I want to provide one stop solution to them and most importantly give my clients utmost satisfaction with our PR services.
What was the most challenging part of your journey till now? How did you overcome those challenges?
The most challenging job is client satisfaction till now. A major reason for this is that most people do not understand the nuances of PR and the difference between advertising and PR. Thus, they have unreasonable expectations regarding the deliverables. We try to overcome this by explaining to them what PR actually is and how will they benefit their brand.
What are your hobbies? What do you do in your non-work time?
Work is all that I am majorly involved in throughout the day. Apart from it, I like travelling and reading books.
Whom do you consider your idol or biggest motivator?
There is no one as such who is my idol. But my team is my biggest motivator who stands by me through thick and thin and advises me when I am stuck regarding something.
What do you feel is the major difference between entrepreneurs and those who work for someone else?
I feel the biggest difference between the two is the freedom to work. As an entrepreneur, it would be my decision on what to work on and the way to go about it whereas in a job all this is decided by someone else. Hence, you do not have the option to make your choice.
If you had the chance to start your career over again, what would you do differently?
Though I always had an interest in the communications field, I started with working in a finance company and that is what I would like to change.
How has being an entrepreneur affected your family & Social life?
This has affected my life positively. I have been able to achieve a better balance my professional and personal life as I can manage my time as I want.
Anything, you would like to say to our readers or upcoming entrepreneurs?
According to me, honesty and hard- work are the key elements before starting any business. These can drive your business to long- team success and would ensure a happy and positive environment. At the start, patience is the key as it takes time to achieve the required results.
Tell us something about your education & family background.
I am an young entrepreneur, I started this (Crossword Public Relations) company in 2014 with aim of establishing it as the most recommended PR Agency in India as well as abroad. Since school days I was never in favor of doing any kind of job, all I aimed was of doing my own business that too in field of media even though I was not having any media background neither my family was having any idea about how a PR
agency works. Previously I have worked for around 8 years in PR different agencies.
My family consists of my father who is retired, mother who is a home- maker and two other brothers who are in service.
What is your USP which makes it unique & different from other start-ups in similar domains.
A number of communication specialists and PR agencies are present that gives a host of services and are our competitors. But at Crossword PR, we aim to not only meet the communication needs but aid in building the brand by engaging the correct target audience with the correct message. All this is done PAN India along with Middle East & Asia at reasonable prices which not only help established brands but startup companies to establish their name in the market.
What do you think is the biggest threat to the success of small businesses & Start-ups today?
Need to have lot of patience, right plan and execution, complete knowledge of the respective market.
Do you consider yourself successful and by what means do you measure success?
Success is different for every person. For me, it is not at all related to fame or money and is all about the satisfaction that I have from the work done by me and my team.
Please share complete name, address, phone number, email id & website of Your Business & Contact Person along with the pictures of your founder, co-founder, team(if-any) as well as your logos.
Company name: Crossword Public Relations
Address: 201, Kirti Shikhar Tower, District Center Janak Puri, New Delhi – 110058
Phone: 011- 45558971
E-mail: [email protected]