India’s startup ecosystem has produced giants in fintech, edtech, and healthtech — but one sector that has quietly built enormous momentum is home décor. Driven by a generational shift in how young Indian households think about their living spaces, the rise of content-driven discovery on Instagram and Pinterest, and the post-pandemic decision by millions of Indians to genuinely invest in where they live, a new wave of home décor startups has emerged and matured. These are not just idea-stage ventures anymore. Several of them have raised hundreds of crores in funding, built loyal customer communities, and are rewriting the rules of how Indians discover, buy, and experience home design.
What separates this list from a general catalogue of home décor retailers is the startup DNA — these are companies founded in the last decade with technology, design innovation, or a reimagined supply chain at their core. All ten brands featured here are actively operational in 2026, have demonstrated consistent growth, and are building something genuinely differentiated in one of the most competitive consumer markets in the world.
1. Livspace
If there is one startup that has defined the intersection of interior design and technology in India, it is Livspace. Founded in 2015 by Anuj Srivastava and Ramakant Sharma, Livspace operates a managed marketplace that connects homeowners with verified interior designers and furniture vendors through a technology platform that streamlines the entire interior design journey — from initial concept to final installation. In an industry historically plagued by contractor delays, quality inconsistency, and coordination nightmares, Livspace brought a much-needed layer of accountability and project management.
By 2026, Livspace has served over 100,000 homes across India and has expanded internationally into Singapore, Saudi Arabia, and the UAE. The company has raised over USD 450 million in funding and counts Goldman Sachs among its backers. Its design catalogue spans everything from full-home modular interiors to individual décor pieces available through its platform. For urban Indians embarking on a new home, Livspace has become the default first call.
What makes it stand out: End-to-end managed design experience, verified professional network, and a technology layer that brings transparency to a traditionally opaque process.
2. HomeLane
HomeLane is Livspace’s closest and most formidable competitor in the managed interior design space, and in many ways the rivalry between the two has elevated the quality of the entire category. Founded in 2014 and headquartered in Bengaluru, HomeLane specialises in modular kitchens, wardrobes, and full home interiors, serving customers through a combination of its online platform, design consultations, and experience centres across major Indian cities.
HomeLane’s key differentiator is its strong emphasis on manufacturing — the company controls a significant portion of its production through its own facilities, which gives it better quality control and faster turnaround than competitors who rely entirely on third-party vendors. The brand has served over 50,000 customers and continues to expand its footprint into Tier 2 cities. Having raised substantial funding from investors including IIFL and Evolvence, HomeLane’s financial stability makes it a dependable long-term partner for homeowners.
What makes it stand out: In-house manufacturing capability, competitive pricing on modular solutions, and consistent quality delivery at scale.
3. Nestasia
Nestasia is one of the most exciting pure-play home décor D2C startups to have emerged from India in the last five years. Founded in 2019 and based in Kolkata, Nestasia has built a brand around making beautiful, well-designed home accessories — think elegant glassware, ceramic vases, scented candles, organisers, and tableware — accessible to the aspirational Indian household without the premium that established luxury brands command.
What has made Nestasia particularly successful is its disciplined focus on aesthetics and its ability to trend-spot and translate global design sensibilities into products suited to Indian homes and gifting culture. The brand has built a loyal following through social media, particularly Instagram, where its product photography and styling have set a high benchmark in the category. With consistently strong reviews and rapid catalogue expansion, Nestasia is firmly on the path to becoming a household name in lifestyle home décor.
What makes it stand out: Strong design sensibility, accessible pricing, gifting-oriented product range, and exceptional social media-driven brand building.
4. Ellementry
Ellementry is a brand that stakes its entire identity on one core belief — that the objects in your home should be beautiful, tactile, and made with intention. Founded by Anuradha Gupta, the brand produces handcrafted home and lifestyle products using natural materials including marble, wood, brass, ceramics, and glass. From serving boards and salad bowls to candle stands and storage jars, every Ellementry product is designed to be both functional and quietly artistic.
The brand occupies a thoughtful middle ground between mass-market home goods and luxury artisanal décor — its products are crafted with genuine skill and material quality, but priced in a way that makes them accessible to the urban professional consumer. Ellementry has a strong online presence alongside select premium retail placements, and has built a community of customers who return repeatedly for new collections. In a market awash with generic décor, Ellementry’s commitment to material integrity and craft is genuinely refreshing.
What makes it stand out: Natural material focus, handcrafted production, and a brand ethos rooted in intentional, slow design.
5. Vaaree
Vaaree is one of the newer entrants on this list, founded in 2022, but it has made a remarkable impact in a short period of time. The brand is a D2C home linen and textiles startup that has gone after one of the most under-served segments of Indian home décor e-commerce — high-quality bedsheets, duvet covers, pillow covers, and bath linen at honest prices. Vaaree has positioned itself as the brand that gives Indian consumers access to hotel-grade linen quality without the markup of heritage textile brands.
The startup has grown rapidly through online channels, built strong word-of-mouth through consistent quality, and attracted significant consumer attention with its clean, no-noise branding. In a category where consumers have historically had to choose between cheap-but-poor-quality and expensive-but-out-of-reach, Vaaree has found a genuinely compelling value proposition. Its trajectory in 2025 and 2026 marks it as one of the most promising young startups in the home textiles space.
What makes it stand out: Premium-quality home linen at accessible prices, clean modern branding, and rapid early growth through organic word-of-mouth.
6. Saraf Furniture
Saraf Furniture is a bootstrapped success story from Jodhpur — the “Blue City” of Rajasthan that has been a global furniture manufacturing hub for centuries. Founded in 2015, Saraf Furniture took the remarkable artisan craftsmanship of the region and built a direct-to-consumer online brand around it, cutting out the traditional wholesaler and retailer layers to offer solid sheesham wood furniture at highly competitive prices.
The brand’s product range is extensive, covering bed frames, dining tables, wardrobes, TV units, study desks, and more — all made from Indian rosewood (sheesham) in designs that blend traditional craftsmanship with contemporary styling. Saraf has built a massive and loyal customer base by offering the kind of heirloom-quality solid wood furniture that was previously only available through expensive custom workshops or import brands. Crucially, the company has achieved this scale while remaining profitable and independently operated — a rarity in the startup ecosystem.
What makes it stand out: Bootstrapped, profitable model; authentic solid wood craftsmanship from Rajasthan; and direct-to-consumer pricing that disrupts the traditional furniture retail model.
7. Wakefit
Wakefit began in 2016 as a sleep technology company focused on making research-backed mattresses available to Indian consumers at fair prices. By 2026, however, the Bengaluru-based startup has successfully evolved into a full home solutions brand, expanding into pillows, bed frames, sofas, study chairs, storage furniture, and home accessories. The company has raised over USD 150 million in funding and operates as a vertically integrated brand — manufacturing most of its products in-house, which gives it significant quality and margin advantages.
Wakefit’s expansion into home décor is notable because it has been methodical and quality-driven rather than opportunistic. The brand’s customer trust, built on the foundation of its highly rated sleep products, has transferred remarkably well to its broader home range. For young professionals furnishing their first independent apartment, Wakefit offers a one-stop destination that combines functionality, quality, and reasonable pricing in a way that few startups can match.
What makes it stand out: Vertical integration, strong quality track record built in the sleep category, and a loyal existing customer base that provides a natural springboard for home expansion.
8. Wooden Street
Wooden Street, founded in 2015 and headquartered in Jaipur, has built its reputation on something that most furniture e-commerce platforms still struggle to offer convincingly — genuine, large-scale customisation. Customers can configure the dimensions, wood finish, fabric, and colour of a significant portion of the brand’s product catalogue, effectively ordering bespoke furniture through a digital platform. This model, backed by artisan workshops in Rajasthan, has created a loyal customer segment that returns for the personalised experience as much as for the product quality.
The brand has grown into a multi-crore revenue business with showrooms across India complementing its robust online operation. Wooden Street’s ability to balance the authenticity of handcrafted Indian furniture with the convenience of modern e-commerce is its core strength, and it continues to attract both urban homeowners and the growing base of tier-2 city consumers who want quality furniture but lack access to premium physical retail.
What makes it stand out: Industry-leading customisation options, authentic artisan sourcing from Rajasthan, and an omnichannel model that bridges online and offline seamlessly.
9. Artisera
Artisera is a curated online marketplace for premium Indian handcrafted art, décor, and lifestyle products — and it occupies a genuinely unique position in the startup landscape because it is as much an arts platform as it is a retail business. The brand partners with skilled artisans, craft clusters, and independent artists across India to bring their work to an audience of discerning urban consumers who want their homes to carry meaning, provenance, and story.
The product range spans hand-painted miniatures, sculptural décor pieces, handwoven textiles, block-printed furnishings, and artisan-made tableware — all presented with rich storytelling about the craft traditions and makers behind each piece. For a growing segment of Indian consumers who feel that fast-furniture culture lacks soul, Artisera offers an antidote: a home filled with objects that are genuinely rare, culturally rooted, and beautifully made. The platform also serves as a meaningful livelihood channel for the artisans it partners with.
What makes it stand out: Deep craft sourcing from across India, rich product storytelling, and a positioning that appeals to conscious consumers who value cultural authenticity over convenience.
10. House of Ekam
House of Ekam is a home fragrance and lifestyle decor startup that has quietly built one of the most devoted brand communities in its niche. The brand specialises in scented candles, aroma diffusers, incense products, potpourri, and complementary home accessories — all designed with a philosophy that combines wellness, aesthetic beauty, and the sensory experience of a thoughtfully designed home.
In a market where home fragrance was either dominated by mass-market brands with limited design ambition or expensive imported luxury candles, House of Ekam found a compelling middle path: beautifully packaged, genuinely aromatic products made with quality ingredients, available at prices that the aspirational urban consumer can embrace without hesitation. The brand has built a strong gifting segment and enjoys excellent repeat purchase rates — a telling indicator of product quality and customer satisfaction.
What makes it stand out: Strong niche positioning in home fragrance and sensory décor, beautiful branding, high repeat purchase rates, and an underserved category with significant growth headroom.
What These Startups Tell Us About India’s Home Décor Future
Looking across these ten companies, a few patterns are worth noting because they illuminate where the entire category is heading. First, the integration of craft and technology is emerging as a defining competitive advantage — brands like Artisera, Ellementry, and Saraf Furniture are using digital channels not to commoditise handcraft but to celebrate and scale it responsibly.
Second, the D2C model has proven particularly well-suited to home décor because it allows brands to control their visual storytelling, pricing, and customer relationship simultaneously — something that is very difficult to achieve through third-party marketplaces alone.
And third, the consumer who shops these brands in 2026 is more educated, more aesthetically aware, and more values-driven than ever before. They want to know who made their products, from what materials, and whether the brand they are buying from stands for something worth caring about.
The startups that are thriving are the ones that had answers to those questions from the very beginning.
Conclusion
India’s home décor startup ecosystem in 2026 is not a space filled with copycat businesses chasing the same consumer. It is a genuinely diverse landscape where technology-enabled design platforms like Livspace and HomeLane coexist with craft-forward brands like Artisera and Ellementry, quality-first furniture startups like Saraf Furniture and Wakefit, and lifestyle-led newcomers like Nestasia, Vaaree, and House of Ekam. Each of these companies has found a distinct reason to exist — and that clarity of purpose is precisely what gives them a durable place in one of India’s fastest-growing consumer categories.
