The furniture rental industry has emerged as one of India’s most dynamic sectors, transforming from an unconventional concept into the preferred choice for millions across metros and tier-two cities. The market, which stood at approximately 850 million dollars, is projected to reach an impressive 5 billion dollars by 2026, reflecting explosive growth fueled by fundamental shifts in consumer behavior among millennials and Generation Z who now comprise the majority of the urban workforce.
With approximately 35% of urban residents living in rented accommodations and urbanization accelerating toward 675 million urban dwellers according to Reserve Bank of India estimates, conditions are perfect for furniture rental startups to flourish. The pandemic further accelerated this trend by normalizing remote work and frequent relocations, making furniture ownership increasingly impractical for mobile professionals. Rising housing costs and preference for experiencing diverse design aesthetics created the perfect environment for rental companies to thrive.
This comprehensive guide explores the top ten furniture rental startups revolutionizing how Indians furnish their homes in 2026.
1. RentoMojo: The Market Leader
RentoMojo stands as the undisputed leader in India’s furniture rental ecosystem. Founded in November 2014 by IIT Madras graduates Geetansh Bamania, Achal Mittal, Ajay Nain, and Gautam Adukia, the Bengaluru-based startup has evolved into a comprehensive rental platform offering furniture, appliances, electronics, fitness equipment, and vehicles. With annual revenue reaching 272 crore rupees as of March 2025 and having raised 58.4 million dollars from investors including Accel, Bain Capital Ventures, and Chiratae Ventures, RentoMojo exemplifies the sharing economy’s success in India.
RentoMojo’s asset-light business model distinguishes it from competitors. Rather than manufacturing furniture, the company partners with established vendors, enabling extensive product variety without massive inventory investments. This marketplace approach allows rapid catalog expansion and competitive pricing. Operating in over 19 major cities including Bengaluru, Mumbai, Delhi, Chennai, and Hyderabad, RentoMojo offers subscription packages with comprehensive services including free delivery, installation, relocation assistance, maintenance, and hassle-free cancellation. The company announced IPO preparations for fiscal year 2027, signaling confidence in sustained growth.
2. Furlenco: Design-Led Premium Positioning
Furlenco occupies a distinctive position through its emphasis on design excellence and premium quality. Founded in 2011 by Ajith Mohan Karimpana, Furlenco follows a full-stack approach, designing and manufacturing furniture in-house for complete control over quality and aesthetics. This vertical integration allows curated, award-winning collections reflecting contemporary design trends while ensuring durability.
The subscription-based model provides flexibility to rent complete room setups including living rooms, bedrooms, dining rooms, and appliances. Furlenco’s unique features include free furniture swapping, allowing customers to change designs as preferences evolve, free relocation services, and purchase options for rented furniture. With annual revenue of 240 crore rupees and having raised 146 million dollars including 125 crore rupees in November 2025, Furlenco demonstrates strong investor confidence. Operating in Bengaluru, Mumbai, Pune, Delhi, Gurugram, Noida, and Hyderabad, the company plans to open offline experience stores by 2026 as part of its omnichannel strategy.
3. CityFurnish: Fast Delivery and Customer-Centric Innovation
CityFurnish has carved its niche through operational excellence and customer-focused service. Founded in 2015 by Neerav Jain in Gurugram, the company built a reputation for reliability and quick turnaround times. Operating on a hybrid model combining marketplace elements with select in-house inventory, CityFurnish offers comprehensive product catalogs spanning furniture and appliances. The platform’s 45-day trial period allows customers to swap items if needed, while flat monthly pricing without hidden charges simplifies budgeting. CityFurnish operates in Delhi NCR, Bengaluru, Mumbai, Pune, and Hyderabad with free delivery, installation, maintenance, and relocation services.
4. Rentickle: Comprehensive Home Solutions
Founded in 2015 by Amit Sodhi and Vineet Chawla in New Delhi, Rentickle positions itself as a comprehensive rental provider serving complete home furnishing needs. Operating across Bengaluru, Delhi, Gurugram, Noida, and Hyderabad, the company claims over 10,000 customers. Rentickle’s product range extends beyond furniture to appliances and home essentials, simplifying setup for customers. The platform emphasizes affordability and accessibility, targeting budget-conscious young professionals and families through flexible monthly subscription plans, promotional discounts, and transparent pricing.
5. GrabOnRent: Technology-Driven Innovation
GrabOnRent emerged in 2015 founded by IIT Guwahati graduates Subham Jain, Aditya Sharma, and Manish S Sugandhi in Bengaluru. The company distinguished itself through technology-driven operations and broad product catalogs including electronics, fitness equipment, and laptops. After raising 2 million dollars from Unicorn India Ventures and IvyCap Ventures in 2018, GrabOnRent operated in Bengaluru, Hyderabad, Mumbai, and Gurugram targeting young professionals and students. However, challenges in achieving sustainable unit economics led to the company ceasing operations in 2020, highlighting the competitive pressures in this capital-intensive industry.
6. Guarented: IIT Innovation in Furniture Rentals
Guarented was founded in 2015 by three IIT Kharagpur alumni Harshwardhan Raikwar, Abhimanyu Dikshit, and Prateek Agrawal in Bengaluru, targeting the city’s large population of young tech professionals and students. The company secured 500,000 dollars from KStart, Kalaari Capital’s seed fund initiative, in 2016. Guarented offered curated furniture emphasizing quality and affordability with operational focus concentrated in Bengaluru, allowing deep market knowledge and efficient logistics. While its current operations remain limited compared to market leaders, Guarented contributed to normalizing furniture rental culture in India’s tech capital.
7. Rentofurnished: Corporate and Premium Segment Specialist
Rentofurnished focuses on premium solid wood furniture and corporate rental solutions, particularly sheesham wood known for durability and aesthetic appeal. The company targets both individual consumers and corporate clients seeking to furnish guest houses and corporate accommodations. In December 2025, Rentofurnished expanded into Gurugram with 24-hour delivery services. The company’s CorpRent service provides end-to-end solutions for companies, offering stable long-term rental contracts that improve unit economics. Partnerships with manufacturers like Aarko Craft enable premium furniture at competitive rental rates.
8. Fabrento: Full-Stack Manufacturing Advantage
Fabrento operates as a full-stack furniture rental company that manufactures most of its products in-house, providing significant advantages in quality control, customization, and cost management. Founded by Sidhant Lamba, Fabrento adopted the vertically integrated model believing it offers maximum flexibility in product development, maintenance, and refurbishment. The company’s ability to manufacture furniture allows it to quickly repair and refurbish returned inventory, giving products modernized looks and extending their rental lifecycle.
The in-house manufacturing capability enables Fabrento to respond rapidly to design trends and customer feedback, creating products specifically suited to Indian homes and customer preferences. This localization advantage allows the company to offer furniture dimensions and designs optimized for typical Indian apartment sizes and aesthetic preferences, addressing a common complaint about furniture rental options that feel generic or ill-suited to Indian contexts. Fabrento’s subscription model offers monthly rental packages with standard services including delivery, installation, and maintenance.
The full-stack model’s primary challenge lies in inventory management and warehouse costs. Unlike asset-light marketplace models, Fabrento must invest significantly in manufacturing facilities, raw materials, and storage infrastructure. However, the company believes this investment creates sustainable competitive advantages through superior product quality, lower maintenance costs, and ability to control the complete customer experience from manufacturing through delivery and after-sales service.
9. Pepperfry Rental: E-commerce Giant’s Strategic Expansion
Pepperfry, originally launched in 2011 by Ambareesh Murty and Ashish Shah as India’s leading online furniture marketplace, strategically expanded into furniture rentals in 2017, recognizing the growing demand for rental solutions. This move allowed Pepperfry to leverage its established brand recognition, extensive supplier network, and logistics infrastructure to enter the rental segment with significant competitive advantages. The company’s rental operations currently span eight centers across India including Mumbai, Bengaluru, Delhi-NCR, Pune, Hyderabad, Chennai, Ahmedabad, and Chandigarh.
Pepperfry’s rental division benefits from the parent company’s vast product catalog, allowing it to offer extensive variety across furniture categories and price points. The integration with Pepperfry’s existing operations provides economies of scale in logistics, warehousing, and customer service that standalone rental startups struggle to achieve. Customers can access Pepperfry’s rental services through the same platform where they browse purchase options, creating seamless experiences and leveraging Pepperfry’s established user base and brand trust.
The company’s hybrid business model, offering both sales and rentals, provides strategic flexibility and multiple revenue streams. Customers who initially rent furniture may eventually transition to purchases, creating natural upselling opportunities. Pepperfry’s physical Pepperfry Studios in major cities allow customers to experience furniture quality before deciding between rental and purchase options, addressing a key limitation of purely online models.
10. Voko: Focused on Student and Professional Segments
Voko was founded in 2016 by former OYO employees Bhuvnesh Sharma and Harsh Vardhan, bringing hospitality industry insights into furniture rentals. Based in Gurugram, Voko focused specifically on young professionals and students, segments characterized by high mobility, budget consciousness, and preference for hassle-free living arrangements. The company offered furniture, electronics, and home essentials on rental basis, targeting the specific needs of its demographic through appropriate product selections and pricing strategies.
Voko’s founders understood from their OYO experience that young people prioritize convenience and flexibility over ownership, seeking living solutions that adapt to their dynamic lifestyles. The company structured its offerings to match the preferences and budgets of entry-level professionals and students, providing basic but quality furniture packages that transform unfurnished apartments into livable spaces quickly and affordably. Voko raised an undisclosed amount of funding from India Accelerator in November 2017.
While Voko’s operations remained concentrated in Gurugram, limiting its scale compared to pan-India competitors, the localized approach allowed the company to develop expertise in serving its target market efficiently. However, the intensely competitive nature of the furniture rental market and challenges in achieving profitable unit economics in a capital-intensive business posed ongoing challenges for focused players like Voko.
The Business Model Economics Behind Furniture Rental Success
Understanding the economics underlying furniture rental businesses provides insight into why some startups thrive while others struggle. Furniture rental operates on subscription-based recurring revenue models where companies earn monthly or periodic rent from customers. This model provides predictable cash flows and customer lifetime value that justify significant upfront capital investments in inventory. The subscription approach also encourages customer retention through long-term contracts, reducing the costly churn and customer reacquisition that plague transactional businesses.
However, furniture rental remains fundamentally capital-intensive and asset-heavy, requiring substantial investments in inventory acquisition, warehousing, logistics, and maintenance. Companies must carefully balance inventory levels to meet demand while avoiding excessive idle inventory that drives up storage costs without generating revenue. Successful furniture rental startups optimize inventory utilization by maintaining high rental cycles where furniture moves quickly between customers, minimizing warehouse dwell time and maximizing return on invested capital.
The choice between full-stack manufacturing and marketplace models represents a fundamental strategic decision. Full-stack companies like Furlenco and Fabrento invest heavily in manufacturing facilities and inventory but gain complete control over quality, design, and maintenance. They can refurbish furniture in-house, extending product lifecycles and reducing replacement costs. Marketplace models like RentoMojo and CityFurnish maintain asset-light operations by partnering with furniture suppliers, enabling rapid scaling with lower capital requirements but sacrificing some control over quality and inventory availability.
Customer acquisition costs represent another critical factor in rental economics. Unlike one-time purchases where customers can be acquired at higher costs justified by immediate revenue, rental subscriptions must amortize acquisition costs over customer lifetime value. Successful companies optimize acquisition through strategic combinations of digital marketing, offline presence, partnerships, and referral programs. The subscription model’s retention focus makes customer satisfaction paramount, as poor experiences lead to cancellations that destroy unit economics.
Market Trends Shaping the Future of Furniture Rental in 2026
Several powerful trends are reshaping India’s furniture rental landscape as the industry matures in 2026. Sustainability consciousness has emerged as a significant driver, particularly among younger consumers increasingly aware of environmental impacts. Renting furniture naturally embodies circular economy principles by maximizing product utilization, reducing manufacturing waste, and extending product lifecycles through refurbishment. Companies emphasizing eco-friendly materials, sustainable sourcing, and recycling programs are gaining competitive advantages as environmental consciousness deepens across Indian society.
Technology integration continues advancing, with augmented reality features allowing customers to visualize rented furniture in their actual living spaces before committing to subscriptions. Improved mobile applications provide seamless browsing, subscription management, and customer service interactions. Data analytics enable companies to predict demand patterns, optimize inventory distribution, and personalize product recommendations, improving both operational efficiency and customer satisfaction.
The expansion into tier-two and tier-three cities represents the next growth frontier. As smaller cities urbanize and develop tech industry presence, they increasingly mirror the demographics and lifestyles that made furniture rental successful in metros. Companies strategically expanding beyond established markets can capture first-mover advantages in underserved geographies while diversifying revenue across broader geographic bases, reducing concentration risk.
Corporate and B2B rental segments are growing rapidly as companies seek flexible, cost-effective furnishing solutions for offices, guest houses, and corporate accommodations. Long-term corporate contracts provide stable revenue streams and better unit economics compared to consumer rentals, making B2B an attractive strategic focus for many startups. The growth of co-living spaces and serviced apartments creates additional institutional demand for bulk furniture rental solutions.
As India’s furniture rental market continues its remarkable growth trajectory toward 5 billion dollars by 2026, the startups that will thrive are those successfully balancing capital efficiency with service quality, maintaining customer satisfaction while achieving sustainable unit economics, and innovating continuously in products, services, and business models. For Indian consumers, this competitive environment translates into unprecedented choice, improving service standards, and greater value, fundamentally transforming how urban Indians furnish their homes in the sharing economy era.
