Licious has etched its path to becoming India’s leading food brand operating in the fresh meat and seafood category
“The confidence we continue to receive from our new and existing investors fortifies our unstinting commitment to offer world-class quality meat and seafood to our customers every time. Building a transformational and category leading food brand in an extremely complex environment requires conviction and inventive thinking, and we are glad we are on the right path. These funds will greatly aid our vision to build an Indian food brand with a global outlook.” said Abhay Hanjura and Vivek Gupta, co-founders, Licious.
“Safety and Quality has always been the cornerstone for Nichirei since its inception and it is wonderful to share the same philosophy with Licious. With our individual experiences and business know-how, Nichirei and Licious can create beautiful synergy in future.” said spokesperson at Nichirei Corp.
“With Nichirei Corp, we are excited to have a strong partner which will help build next generation cold supply chain and other innovations in the food category. The investment is a testimonial to Vivek and Abhay’s vision and passion to build India’s No. 1 fresh food brand”, said Pankaj Makkar, Managing Director, Bertelsmann India Investments.
Earlier this year, Licious witnessed accelerated growth in terms of reach, accessibility and product innovation. From introducing a robust range of valued-added products to its fresh meat and seafood portfolio with spreads, marinades and pickles, to becoming the only meat and seafood brand from India to be certified with FSSC22000, one of the highest food safety certifications in the world, the company is extremely bullish about continuing to innovate and bring some of the most inventive products for its growing consumer base.
Licious continues to enjoy 90% repeat business monthly, even with its exponential growth, which is testament to the brands product excellence and customer happiness.
Source: BW Disrupt
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