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Max Life Insurance digitizes recruitment of agent-advisors with the launch of mobile app M-Rec

New Delhi, 13th August 2019: Strengthening its ongoing digital journey, Max Life Insurance Co. Ltd (“Max Life”/ “Company”, one of the country’s fastest growing life insurance companies, announced the launch of M-Rec, a mobile based app to simplify agent recruitment and facilitate faster agent prospecting and onboarding.

Designed to empower agency leaders and leverage digital ecosystem, the app will eliminate all physical documentation, wherever applicable and reduce manual efforts involved in the process of agent recruitment. Further simplifying the lives of prospective agents, M-Rec will replace tedious scanning and submission of documents with easy click-n-upload documents. Agent application forms will now be filled online, allowing agency leaders, access to applications at all times on their fingertips via mobile, desktop and tablets.

Enhancing the agent prospecting experience, M-Rec, through a host of unique features such as digital end to end funnel management and on-the-go management of forms and documents, will help agency leaders have real-time view of the funnel and case movement. It will provide leaders digital intervention through quicker agent coding and URN (Unique Request Number) generation for agent prospecting. Agent onboarding will further be aided with the help of discrepancy management and superior digital training and examination.

Commenting on the launch V. Viswanand, Deputy Managing Director, Max Life said, “As a life insurance company committed to improving efficiencies, we wanted to transform our agent advisors’ recruitment process to create a digitally enabled agency. Our latest app M-Rec will help address this need by digitizing key operations such as agent prospecting and on boarding overturning a traditionally manual and document led ecosystem. Through the means of the app, we will empower our agents and agency leaders with advanced digital tools at their disposal for increased efficiency and productivity.”

About Max Life Insurance (

Max Life Insurance Co. Ltd (“Max Life”/”Company”), one of the leading life insurers in India, is a joint venture between Max Financial Services Ltd. and Mitsui Sumitomo Insurance Co. Ltd. Max Financial Services Ltd. is a part of the Max Group, which is a leading Indian multi-business corporation, while Mitsui Sumitomo Insurance is a member of MS&AD Insurance group, which is amongst the leading insurers in the world. Max Life Insurance has a vision to be the most admired life insurance company by securing the financial future of its customers.

Max Life offers comprehensive protection and long-term savings, through its high-quality multi-channel distribution including agency and third distribution partners. A financially stable company with a strong track record over 19 years, Max Life offers superior investment expertise. The Company has a strong customer-centric approach focused on need-based sales and quality service delivered through its superior human capital.

During the financial year 2018-19, Max Life achieved ‘Gross Written Premium’ of Rs. 14,575 crore and had sum assured in force of Rs. 7,03,972 Crore. As on 31st March 2019, the Company had Rs. 62,798 crore of AUM and a share capital including reserves and surplus of Rs. 2,767 crore. The Company has nearly 35 lakh customers serviced by its 12,082 employees and 48,522 agent advisors through 239 offices across the country.



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