Mamaearth
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Stories
Mamaearth: A Castle Built On Marketing Scaffolding?
In FY25, Honasa Consumer, the parent company of Mamaearth, The Derma Co., BBlunt, Dr. Sheth’s, Aqualogica, and Staze, spent ₹743.65…
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Trends
Mamaearth IPO: The Ultimate Indian D2C Scam – How Founders Ghazal and Varun Alagh Used Motherhood Emotions, White-Labeled Products, and Massive Marketing Burn to Exit at Peak While Retail Investors Hold the Bag
In November 2023, Honasa Consumer Ltd (parent of Mamaearth) listed at a staggering ₹10,500 crore valuation – one of the…
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Trends
Mamaearth’s Systemic Violation Problem: A Brand Built On Broken Rules?
There is a particular kind of corporate audacity in being named India’s biggest advertising violator not once, not twice, but…
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Trends
Profits Soar, But Not For All; Swiggy And Ola Caught In The Great Q4 Divide. The Report Card Of India Inc And Its Startup Dreamers, Who’s Winning The Profit Game?
India Inc wrapped up the March quarter with a solid double-digit rise in net profit for the second quarter in…
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Trends
Couple Welcome Policy: Where Lovebirds Get An Official Desk Together
Couple Welcome: Building Dreams Together, One Step at a Time The adage saying goes, “Never mix business with pleasure,” but…
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Trends
It Seems That Mamaearth Had Still Not Lost Its Glow!
One of India’s most celebrated beauty brands Mamaearth and its parent Honasa Consumer were under immense pressure. The past month…
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Trends
From Unicorn Success To Turbulent Times! Does Mamaearth Really Have What It Takes To Compete With FMCG Giants?
In a country where the traditional consumer goods giants Hindustan Unilever (HUL) and Procter & Gamble (P&G) have ruled for…
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Stories
Is Mamaearth IPO An Expected Mistake, Planned Intentionally For The Escape Of Early-Stage Investors?
Retail investors should proceed with caution when it comes to Mamaearth, as recent IPOs like as Paytm, Nykaa, Zomato, CarTrade,…
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Trends
Online Sellers On Social Media Under The IT Department’s Scrutiny Uncovers Rs 10,000 Crore Tax Evasion
The income tax department shed light on a staggering Rs 10,000 crore tax evasion over a three-year span by retailers…
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Trends
Mamaearth’s ₹1,701 Crore IPO Witnesses Overwhelming Response on Final Day of Bidding
Mamaearth’s ₹1,701 Crore IPO Witnesses Overwhelming Response on Final Day of Bidding In a resounding success, the highly anticipated initial…
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