The Indian Customer Data Platform market is experiencing unprecedented growth as businesses increasingly recognize the value of unified customer intelligence. With the rapid digitization of commerce, stringent data privacy regulations, and evolving consumer expectations for personalized experiences, CDPs have become essential infrastructure for modern marketing and customer engagement strategies. India is home to 62 CDP companies as of 2025, making it the third-largest hub for CDP innovation globally after the United States and United Kingdom. This article explores the top CDP startups shaping India’s data-driven marketing landscape in 2026.
1. Capillary Technologies
Founded in 2008 and headquartered in Bengaluru, Capillary Technologies stands as India’s most prominent CDP success story and recently completed its initial public offering in November 2025. The company has raised $280 million in funding and serves over 410 brands across 47 countries as of September 2025, including 19 Global Fortune 500 companies. Capillary’s platform processes data for more than 1.82 billion consumers and has handled 15.67 billion transactions.
The company’s diversified product suite includes Loyalty+ for advanced loyalty management, Engage+ for connected engagement, Insights+ for predictive analytics, Rewards+ for rewards management, and a comprehensive Customer Data Platform. These solutions work together to enable end-to-end loyalty programs and deliver unified, real-time, personalized cross-channel experiences. Capillary achieved an impressive Net Revenue Retention rate of 121.25 percent in fiscal year 2025, demonstrating its strong value proposition and deep integration with enterprise clients.
Capillary’s technological foundation rests on a scalable cloud-based architecture with seamless API-first integration, supporting real-time processing of massive data volumes. The platform serves diverse verticals including retail, consumer packaged goods, healthcare, apparel, luxury brands, travel, automotive, hospitality, and energy retail. With 16 offices across India, the United States, United Kingdom, United Arab Emirates, Singapore, Indonesia, Vietnam, and Malaysia, Capillary represents the global aspirations of Indian technology companies.
2. Lemnisk
Bengaluru-based Lemnisk has emerged as a leading enterprise CDP provider specializing in real-time marketing automation and personalization. Founded by industry veterans Praveen DS, Rinku Ghosh, and Subra Krishnan, Lemnisk recently secured a significant secondary transaction from Bajaj Financial Securities in November 2025, validating its market position among enterprises requiring secure, composable CDP solutions.
What distinguishes Lemnisk is its focus on real-time, AI-driven customer engagement with flexible deployment options. The platform offers SaaS, on-premise, and customer cloud deployment models, addressing data residency and sovereignty concerns critical for regulated industries like banking, insurance, and telecommunications. This composable architecture allows enterprises to maintain full control over their customer data while leveraging advanced CDP capabilities.
Lemnisk unveiled industry-first innovations in 2025 including real-time event-driven predictive scoring that categorizes audiences based on immediate purchase likelihood or churn probability, entity-level identity resolution that unifies customer intelligence across business lines while enabling product-specific campaigns, voice-to-CDP processing that auto-transcribes contact center recordings and extracts sentiment insights, and Model Context Protocol compliance enabling AI agents to securely access contextual enterprise data in real-time.
The company’s proprietary Ramanujan AI engine powers predictive customer behavior analysis, generative AI for content creation, and channel optimization. Lemnisk serves major enterprises across Asia, the Middle East, and globally, with offices in Singapore, Dubai, and Boston in addition to its Bengaluru headquarters.
3. MoEngage
MoEngage represents one of India’s most successful SaaS exports, having raised $458 million in total funding with its most recent Series F rounds totaling $280 million between November and December 2025. Valued at well over $900 million and tracking toward $100 million in annualized recurring revenue, MoEngage serves more than 1,350 global brands across 75 countries including McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, Swiggy, Ola, and Airtel.
Founded in 2014 with headquarters in both Bengaluru and San Francisco, MoEngage has successfully expanded beyond its initial India and Southeast Asia focus. The company now derives over 30 percent of revenue from North America, approximately 25 percent from Europe and the Middle East, and 45 percent from India and Southeast Asia. This geographic diversification demonstrates MoEngage’s ability to compete with established Western players while maintaining an India-based cost structure.
The platform’s Merlin AI suite represents its core competitive advantage, offering AI-powered copywriting agents that help draft marketing messages and generate campaign variants, decisioning AI tools that determine optimal message timing and channel selection, and automated targeting that identifies which customers should receive specific offers. MoEngage has won over more than 300 customers from incumbent platforms like Adobe, Oracle, and Salesforce, with notable migrations including SoundCloud’s 120 million users within 12 weeks.
MoEngage expects to achieve EBITDA positivity and is targeting 35 percent compound annual growth over the next three years. The company has been recognized as a Customers’ Choice in the 2025 Gartner Peer Insights Voice of the Customer reports for both Email Marketing and Multichannel Marketing Hubs, along with recognition as a Strong Performer in the Forrester Wave for Cross-Channel Marketing Hubs.
4. Netcore Cloud
With over 25 years of experience since its founding in 1998, Netcore Cloud represents one of India’s most established marketing technology companies. Founded by Rajesh Jain and headquartered in Mumbai, Netcore has evolved from email marketing into a comprehensive AI-powered customer engagement and experience platform that includes robust CDP capabilities.
Netcore Cloud was named a Leader in the 2025 Gartner Magic Quadrant for Search and Product Discovery for two consecutive years. The platform offers a full-stack solution that unifies customer data from multiple sources, creates 360-degree customer views with real-time profile enrichment, enables omnichannel journey orchestration, provides AI-powered personalization through its Unbxd product suite, and delivers comprehensive analytics and reporting capabilities.
The company’s CDP integrates seamlessly with its broader customer engagement platform, allowing businesses to consolidate online and offline data sources, create custom RFM models for segmentation, deploy machine learning for churn prediction, and execute personalized campaigns across email, SMS, WhatsApp, push notifications, and web channels. Netcore’s customer base spans ecommerce, retail, media, entertainment, travel, hospitality, edtech, fantasy gaming, banking, financial services, and direct-to-consumer brands.
Recent innovations include the Agentic Marketing Platform developed in partnership with Deloitte and Google Cloud, which introduces pay-for-performance pricing models and AI shopping agents for ecommerce. Netcore has demonstrated strong business impact for clients, with case studies showing 36 percent revenue increases for fintech brands and 42X return on investment from personalization initiatives.
5. WebEngage
WebEngage has established itself as a comprehensive retention operating system serving over 800 brands globally. Founded in 2011 by Avlesh Singh and Ankit Utreja, who previously worked together at foodtech startup Burrp.com, WebEngage evolved from a simple user engagement tool into a sophisticated full-stack platform incorporating advanced CDP capabilities.
The company’s CDPX platform allows businesses to bring their own data models and schemas, recognizing that marketing automation depends on clean, structured, and relevant data. WebEngage focuses on unifying customer data from multiple sources, providing real-time behavioral insights, enabling dynamic micro-segmentation based on specific attributes and behaviors, and powering multi-channel journey orchestration through intuitive drag-and-drop workflow builders.
WebEngage’s recent AI innovations include Magic Block, introduced in July 2024, which automatically determines optimal channels, timing, and messaging for each individual user rather than requiring marketers to manually map every combination, and Significant Factors, launched in 2025, which helps business owners understand the specific attributes and behaviors that drive funnel conversions beyond surface-level metrics.
The platform deepened its personalization capabilities in 2025 to deliver real-time content customization on apps and websites based on browsing history and behavioral data. This evolution has expanded WebEngage beyond pure marketing teams into product and engineering organizations. WebEngage competes directly with MoEngage, CleverTap, Brevo, Intercom, Zoho SalesIQ, Braze, and Adobe Experience Cloud in the competitive Indian and global markets.
6. CustomerLabs
CustomerLabs represents the no-code CDP movement, specifically targeting small and medium-sized businesses with a user-friendly platform that requires minimal technical expertise. Founded by Asim Ali and Vishnu Vankayala in 2013 and headquartered in Newark, United States, with development operations in Chennai, Tamil Nadu, CustomerLabs has raised $1.11 million in funding from Times Internet.
The platform’s core strength lies in its Action Recorder feature, which allows non-technical marketers to visually select and track website events without writing code. This democratization of data collection has resonated strongly with ecommerce businesses, SaaS companies, agencies, and B2B marketers who lack dedicated development resources. CustomerLabs enables users to track and collect customer data from websites, apps, CRM systems, email platforms, and offline channels, apply identity resolution to map anonymous users across platforms and create unified profiles, create behavioral and demographic segments for targeted messaging, and sync data with over 180 marketing tools including Google Analytics, Google Ads, Facebook, Mixpanel, Salesforce, Pipedrive, and Zapier.
Pricing starts at $99 per month, making CustomerLabs accessible for startups and growing businesses. The platform has earned strong user reviews for its ease of use, excellent customer support, and ability to reduce dependency on developers for marketing data infrastructure. While CustomerLabs maintains a smaller scale compared to enterprise-focused players, its focus on simplicity and affordability fills an important gap in the Indian CDP market.
7. CleverTap
Though founded with global ambitions, CleverTap maintains significant operations in India and serves as a major player in the mobile-first customer engagement space. The company has raised substantial venture funding and competes head-to-head with MoEngage and WebEngage in the retention marketing category.
CleverTap’s CDP foundation enables sophisticated segmentation and personalization across mobile apps, websites, email, SMS, and push notifications. The platform emphasizes real-time data processing and action, allowing marketers to respond instantly to user behaviors. CleverTap’s strength lies in its mobile-first architecture, which aligns well with India’s smartphone-driven digital economy.
The company serves customers across various industries including gaming, ecommerce, media, on-demand services, and financial services. CleverTap’s analytics capabilities provide deep insights into user behavior, cohort analysis, funnels, and retention metrics, helping product and marketing teams make data-driven decisions.
8. Eucloid Data Solutions
Eucloid operates primarily as a CDP implementation and consulting partner rather than a product company, but its expertise in the Indian market merits inclusion. The company has developed partnerships with leading global CDP products including Segment, Treasure Data, and MoEngage, maintaining a pool of certified resources with deep technical expertise.
Eucloid’s value proposition centers on helping clients derive maximum value from CDP implementations through services including connecting CDPs with diverse customer data sources, entity disambiguation to merge customer identities from multiple systems, customer segmentation and data science model development, journey orchestration and omnichannel campaign activation, and CDP platform selection and architecture design.
As Indian enterprises increasingly adopt CDP technology, specialized implementation partners like Eucloid play a crucial role in ensuring successful deployments. The company’s expertise spans the complete implementation lifecycle from data integration and identity resolution to advanced analytics and campaign execution.
9. TerragonPrime
TerragonPrime represents the emerging wave of specialized CDP providers focusing on specific geographic markets or use cases. As an advanced Customer Data Platform designed to centralize and manage customer data, TerragonPrime enables businesses to personalize marketing, improve customer experiences, and drive growth.
The platform integrates with various data sources including CRM systems, email platforms, and social media channels to provide a unified view of each customer. TerragonPrime processes and organizes this data to enable targeted marketing campaigns, personalized customer journeys, and improved engagement metrics.
While specific funding and customer information remains limited in public sources, TerragonPrime’s inclusion in comparative analyses alongside established players like CustomerLabs, Meiro, and other CDP solutions indicates growing market recognition. The platform serves businesses seeking alternatives to mainstream CDP providers with potentially more flexible or cost-effective solutions.
10. Addact Technologies
Addact specializes in transforming digital experiences through Sitecore technology, highlighting particular expertise in the Sitecore Customer Data Platform. While not exclusively an Indian product company, Addact’s strong presence in the Indian market and focus on enterprise CDP implementations through the Sitecore ecosystem represents an important segment of the market.
Sitecore CDP integration allows enterprises to leverage world-class content management and digital experience capabilities alongside robust customer data unification. Addact’s expertise helps organizations implement sophisticated personalization strategies, integrate marketing automation workflows, and create consistent omnichannel experiences.
The company serves enterprise clients requiring enterprise-grade CDP capabilities combined with advanced content management, making it particularly relevant for large corporations with complex digital ecosystems. Addact’s implementation expertise addresses the gap between CDP platform capabilities and actual business value realization.
Market Dynamics and Future Outlook
The Indian CDP market faces both tremendous opportunities and significant challenges. On the opportunity side, rapid digitization continues accelerating across all business sectors. India’s data centre capacity is projected to grow from just over 1 gigawatt in 2025 to more than 2 gigawatts by 2026 and exceed 8 gigawatts by 2030, providing the infrastructure foundation for data-intensive CDP applications.
Consumer expectations for personalized experiences continue rising, driven by exposure to global digital brands and increasingly sophisticated domestic companies. The growing adoption of artificial intelligence and machine learning creates demand for the clean, unified customer data that CDPs provide. Additionally, regulatory pressure from upcoming data privacy legislation is pushing companies toward more structured, compliant data management practices.
Challenges include intense competition from global giants like Salesforce Data Cloud, Adobe Real-Time CDP, Oracle Unity CDP, and Tealium AudienceStream CDP, integration complexity with fragmented enterprise technology stacks that often include legacy systems, data quality issues as organizations struggle to clean and standardize information from multiple sources, and privacy compliance as regulations like GDPR, CCPA, and emerging Indian frameworks create complex requirements.
The CDP market reached $8.53 billion globally in 2025, with $988 million raised in venture funding over the past 12 months alone. Industry analysts predict that by 2026, 80 percent of organizations pursuing a traditional 360-degree customer view will abandon it due to privacy regulations, obsolete data collection methods, and customer trust concerns. This shift favors composable CDP architectures that respect data boundaries while enabling sophisticated analytics.
Indian CDP startups are well-positioned to capitalize on these trends. Their India-based cost structures enable competitive global pricing while companies like MoEngage, Capillary, and Lemnisk have demonstrated the ability to win enterprise customers from established Western vendors. The combination of technical talent, cost efficiency, and deep understanding of emerging market dynamics gives Indian CDP companies unique advantages.
Conclusion
India’s Customer Data Platform ecosystem represents a vibrant mix of established leaders, fast-growing challengers, and innovative specialists. Companies like Capillary Technologies have achieved public market success while maintaining strong growth trajectories. Lemnisk’s focus on composable, secure enterprise solutions addresses critical market needs in regulated industries. MoEngage’s remarkable fundraising and global expansion demonstrate the scalability of Indian SaaS companies. Meanwhile, accessible solutions like CustomerLabs democratize CDP capabilities for smaller businesses.
As businesses worldwide recognize that customer data forms the foundation for AI-driven personalization, predictive analytics, and superior customer experiences, CDP adoption will only accelerate. The Indian startups profiled in this article are not merely serving the domestic market but competing globally and winning against established technology giants. Their success reflects India’s growing prominence in enterprise software and its ability to build world-class products that solve universal business challenges.
For businesses evaluating CDP solutions in 2026, the Indian market offers compelling options across every segment from affordable no-code platforms to enterprise-grade composable architectures. The combination of innovation, competitive pricing, and proven track records makes Indian CDP startups worthy of serious consideration regardless of geography or industry vertical.
