The study calculated the number of shipments in the smart personal audio devices space which include True Wireless Stereo (TWS), Wireless Earphones and Wireless Headphones and incorporates market information from ASEAN countries, Japan and South Korea.
Amidst this, India has launched the ‘Make in India’ campaign in a big way and Prime Minister Narendra Modi has been calling on citizens to lend their support in making the country self-reliant or Atma Nirbhar and become ‘Vocal for Local’.
While there are multiple brands across the world offering premium to budget earphones, we bring you some Made in India brands which offer earphones across budgets and categories.
Started by IITians, the homegrown audio startup, Leaf Studios offers a variety of headphones from Truly Wireless (TWS) hearables to wired classing earphones to headphones at reasonable prices. The company aims to offer premium quality products at affordable prices. Its fancy truly wireless earphones called Leaf Pods cost Rs 3,999.
Its big magnetic headphones are in the range of Rs 2,000 to Rs 3,000, the bluetooth-enabled ones are basic-wired earphones available for Rs 1,000, and the classic wired ones are under Rs 700. The startup recently launched its android app as well that works with Leaf wireless headphones or earphones and personalises the audio output according to the user’s hearing profile.
With a hearing test on this app, it can understand how the users listen to different sounds around them and it customises the audio coming from the headphone to make it a perfect hearing experience for the user. For example, it will boost the bass if the user’s ears are less sensitive to bass and vice-versa.
One of its popular headsets is Fire-Boltt Blast 1300 On-Ear Metal Finish Bluetooth Headphone at Rs 1,499, which offers a massive battery of 18 hours with HD sound and ultra-soft ear cushions. One of its online buyer reviews reads that the device lasts for more than 20 hours and that there are no 600 mAh battery headphones at this price point.
As per the latest Canalys estimates, the smart personal audio market in India during Q1, 2020, was led by boAt with the largest market share of 20 percent. boAt was launched as a consumer electronics startup in 2016 with the aim of bringing affordable, durable, and more importantly, ‘fashionable’ audio products and accessories to the millennials.
Today, the company boasts of more than Rs 100 crore revenue in domestic sales alone. The earphones category of boAT starts at Rs 300, while the premium categories such as truly wireless earbuds cost Rs 1,900.
A verified user on Amazon who purchased the boAt Airdopes 441 TWS Ear-Buds wrote that the greatest offering is that the Airdopes case has a C type charging port and that’s one great thing done by boAt since most of the phones have C-type charging port and the users don’t have to search for a separate charger. Another user said they are light and do not strain the ears.
Portronics is a ten-year old homegrown consumer electronics brand which sells a range of gadgets, including earphones. The brand is one of the most highly-rated earphone companies on online platforms like Amazon and Flipkart.
Besides offering budget-friendly wired earphones starting at Rs 350, Potronics wireless, a range of hearables, too seem affordable. Its Harmonics Twins Mini costs Rs 1,700 and comes in multiple colour options. These are probably the lowest prices in the TWS category.
Online buyer reviews say that Portronics earphones offer great music quality but the call quality is not great. Started by Jasmeet Singh Sethi in 2010 with an aim to disrupt the mobile accessories space, Delhi-based Portronics seems to be registering rapid growth. According to a media report, the company has seen a growth of at least 50 percent in the last few years.
Zebronics is another Indian company that manufactures earphones and headphones. Established in 1997, it is also one of the oldest. The Chennai-headquartered company is well known in categories such as audio, computer peripherals, computer accessories, gaming, etc. The company sells a variety of earphones and headphones, and the prices are in the mid-budget segment.
The range at Zebronics includes wired as well as wireless neckbands. Most recently it launched Zeb-Monk wireless neckband earphones priced at Rs 4,999. The major highlight of the Zebronics Zeb-Monk wireless neckband earphone is its Active Noise Cancellation (ANC) feature that helps users to eliminate surrounding noise.
Gamers also love its wireless Zebronics Zeb-Thunder Wireless BT Headphone for its ergonomic design, soft padding, and premium quality of audio.
This is one of the most popular brands since almost a decade. Mumbai-based iBall was started in 2001 and has touched over 100 million users through 5,000 trade partners, 1,00,000 active retailers and 500 service centres, according to its website.
The company says it has set its sights on capturing India’s informed and tech-savvy buyers through online and modern retail, and that the iBall 2.0 addresses the new Indian – informed, innovative & inspired. “They are generation ‘i’.”
iBall offers an affordable range of audio pieces, such as Bluetooth neckband earphones for just Rs 1,000, and users are offered several discounts online. Its Alexa built-in Decibel Bluetooth 5.0 Headphone is quite popular. This piece can be used as a wired one as well as a wireless headphone. The users can also tune into radio and can insert an SD card to listen to their own library.