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Most Promising SMS Marketing Service Providers in India in 2021


SMS marketing services will help you understand your target audience better and give you the ability to reach them anywhere, at any time. When choosing your SMS provider, consider the following factors: ROI, customer care, access to SMS APIs, the flexibility offered to scale, pricing, data security, and minimal downtime. India has an estimated 761 million smartphone users in India and is estimated to reach 966 million users by 2023. SMS continues to be one of the inexpensive ways to reach your customers.

Considering such factors, here’s a compiled list of the most promising SMS marketing service providers in India.

1. Exotel

exotel api's at your service to customize your phone system

Exotel is one of Southeast Asia’s largest cloud telephony companies. The aim is to help large businesses streamline and bring efficiency to their voice communication. Exotel’s business phone system eliminates the need to invest in any hardware or maintenance. And that is one of the biggest pain points of traditional systems like EPABX/PBX.
They take away some of the biggest pain points of traditional systems like EPABX and PBX and allow businesses to use world-class APIs to build a reliable communication system.

It also provides SMS marketing products via REST APIs. Businesses can use its services to send bulk SMS campaigns, appointment reminders, status updates, and survey forms. The implementation of its SMS API is charged based on usage by the business. Detailed reports on messages triggered are also provided by the SMS gateway provider.

2. SMS Horizon

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SMS Horizon operates under “Horizon Technologies”, a Digital Marketing Company which is located in the heart of Salem city, Tamilnadu, India. SMS Horizon is a one-stop solution that caters to SMS marketing requirements, irrespective of whether you want to advertise at a minimal cost or your objective is to reach a huge audience.

The platform features a web interface, excel plugin utility, API integration, and other protocols such as SMPP, HTTP, and XML. Be it Bulk SMS for marketing (or) group SMS (or) transactional SMS, they have the most user-friendly interface in the industry integrated with their cutting edge modern technologies to meet your needs. SMS Horizon’s SMS APIs are easy to integrate with any application, irrespective of the Platform you’re using. Above all, there are no setup charges for API or for anything other than the SMS you consume.

3. TextLocal

sms marketing

Textlocal helps over 225,000 businesses with their SMS marketing based campaigns, customer service alerts, and updates. Our emphasis is on efficiency and ease of use. Textlocal platform is built with this in mind, along with some useful added extras such as tracking, surveys, attachments, ticketing, analytics, and much more. We have been helping businesses overcome communication gaps for more than 13 years. Using their market-leading SaaS platform, messenger allows businesses to communicate with their customers instantly by sending text messages enriched with features, such as SMS tickets, web pages, surveys, and more.

Since being acquired by IMImobile in October 2014, a global mobile technology company, they have been able to build out their international footprint and offer the customers even more communication solutions, such as their Multichannel API platform that allows businesses to interact with their customers across digital communication channels, all from one single platform.

4. Fast2SMS

promotion content for fast2sms affiliates

Based in the center of India, Fast2SMS was started in 2011 in Bhopal, Madhya Pradesh. The SMS marketing gateway provider caters to a mixed bunch of clients, like individuals, developers, startups, and education industry players. It allows new users to test their services for free by providing credits for testing when they sign up.

Fast2SMS is on a mission of making the messaging Industry simple and less costly. The simple platform helps you to Send DLT SMS, Promotional, Marketing, OTP & API SMS.

5. Knowlarity

knowlarity - cloud telephony services india

From launching Cloud Telephony at the initial stage to Artificial Intelligence-powered Speech Analytics, and Video Communication Platform – Knowlarity has come a long way. Nearly 6000+ organizations across 65 countries trust Knowlarity’s services to manage their business. The company provides promotional and transaction SMS service to customers—brands like SMC Global, Hyundai, MG Motor, and BharatPe.

6. 2Factor

2Factor.in offers simple & reliable HTTP APIs for sending bulk SMS, transactional SMS, promotional SMS, OTP SMS for a variety of use-cases ( Such As, Customer phone verification, Bulk SMS marketing/campaigns, Lead generation campaigns, SMS alerts, etc. ).

2Factor is well known for its cloud mobile messaging via REST API calls. They provide clients with SMS Campaigns through enterprise-grade APIs, OTP, and Voice Call. 2Factor has direct connectivity with Telcos and provides an average SMS delivery time of 2-6 seconds. 2Factor offers distinctive features such as direct connectivity, fail-over Handling, SLA-based pricing, telecom compliance and offer legal assistance.

7. GupShup

gupshup - assets

Gupshup enables better customer engagement through conversational messaging. Gupshup is the leading conversational messaging platform, powering over 6 billion messages per month. Across verticals, thousands of large and small businesses in emerging markets use Gupshup to build conversational experiences across marketing, sales, and support.

Gupshup’s carrier-grade platform provides a single messaging API for 30+ channels, a rich conversational experience-building tool kit for any use case, and a network of emerging market partnerships across messaging channels, device manufacturers, ISVs, and operators. With Gupshup, businesses have made conversations an integral part of their customer engagement success.

8. Value First

ValueFirst is an enterprise communication platform company connecting businesses and consumers. They enable intelligent conversations across channels (both internet and telecom) through their communication platforms enabling circa billions of interactions every month. They offer the following:

Communication platform as a service (CPaaS), Cross Channel communication platform, and AI-driven conversation platform.

Value First helps a large diversified customer base across BFSI, E-commerce, Retail, IT Software, Manufacturing, Internet, Automobile, Digital payment, Education, Travel, Media, Hospitality, Healthcare, and Consumer verticals and have strong relationships with global telecom operators.

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