Shweta Pathak’s name shines bright as her brand Aakarshan Gems and Jewels, in the world of glittery stones

The kind of creativity she has infused in her jewellery line is spectacular, the reason her brand has gained global recognition.

The jewellery industry has introduced many big brands which have shone extraordinarily across the globe, but one has stood out owing to its extreme creativity and world-class products, we are talking about Shweta Pathak‘s Aakarshan Gems and Jewels, which has secured its place amongst the most preferred jewellery brand, gaining global recognition along with it. This engineer and double MBA entered the jewellery industry after spending almost a decade in the IT industry as she wanted to do something different, and entrepreneurship appealed to her largely.

Her jewellery brand Aakarshan Gems and Jewels was launched shortly thereafter, which started her entrepreneurial journey. As soon as the brand stepped in, Shweta started working upon establishing its presence in the market starting off by participating in India’s first luxury festival held in Delhi, which opened up doors of opportunities for her brand. “What followed was a partnership with an international wedding conference in Dubai, which led to online tie-ups with a few established platforms like and luxehues.

Later, the focus shifted to sustaining our jewellery boutique in Bhopal. “Knowing the potential of the brand, we started competing, having being prominently placed in the Retail Jeweller India Awards and IJ award, where we got nominated amongst colour gemstone ring segment. Also being amongst the finalists for Lakme Fashion Week, in association with DPA, was a great confidence booster for us,” says Shweta.

Since then her brand has been featured in top magazines like Art of jewellery and retail jewellers India edition umpteen number of times which has boosted its popularity on a global stage. Shweta says that she has been a part of many global events like IJL London, Hongkong gems and jewellery show, and many more and even visited Bangkok, Chantabauri, to study complete supply chain from Panna mines, to Surat cutting centres, Jaipur, Mumbai diamond bourse, and even visited various jewellery shows like IIJSUBM to enhance her knowledge about the industry. She also constantly attends numerous events like retail jewellery forums, Nazrana meet and many more to stay updated about global jewellery trends.

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Watch this video for understanding minimalist jewelry from Aakarshan for everyday panache

Aakarshan has emerged as a fine couture jewelry brand, steadily rising to grab the No#1 position in the industry as each of its piece is handcrafted with fine workmanship and creativity, and give the best gemstones strings, gemstone, fancy color diamonds, and white diamonds that one must have ever seen in the markets. “The amalgamation of traditional with modernized jewellery has taken Aakarshan’s standing to the next level, from where we are aiming to capture global markets,” says Shweta.

Know more by visiting Aakarshan’s official website


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