The Indian automotive landscape has undergone a remarkable transformation over the past few years, and one of the most significant shifts has been the rise of car subscription services. Unlike traditional car ownership or even conventional leasing arrangements, car subscription models offer a flexible, hassle-free alternative that appeals to urban professionals, young families, and anyone who values convenience over long-term commitments. As we navigate through 2026, these subscription services have matured from experimental business models into serious players in India’s mobility ecosystem.
The concept behind car subscription is elegantly simple yet powerful. Instead of purchasing a vehicle outright or entering into a rigid lease agreement, customers pay a monthly fee that typically covers everything from insurance and maintenance to road tax and roadside assistance. This all-inclusive approach removes the traditional headaches of car ownership while providing the freedom to switch vehicles based on changing needs. For a growing segment of Indian consumers, particularly in metropolitan areas, this model represents the perfect balance between ownership and rental.
1. Revos (Mahindra & Mahindra)
Leading the charge in India’s car subscription market is Revos, the subscription service from automotive giant Mahindra & Mahindra. Launched with the backing of one of India’s most established automobile manufacturers, Revos has quickly established itself as a dominant force in this space. The service operates across major Indian cities including Mumbai, Delhi NCR, Bangalore, Pune, and Hyderabad, offering subscribers access to Mahindra’s diverse vehicle portfolio.
What sets Revos apart is the seamless integration with Mahindra’s manufacturing and service ecosystem. Subscribers can choose from popular models like the XUV300, Scorpio, and Thar, with subscription tenures ranging from twelve to forty-eight months. The company handles all aspects of vehicle maintenance through Mahindra’s extensive service network, ensuring peace of mind for customers. The monthly fees are structured to include comprehensive insurance, routine servicing, and even tire replacements, making the entire experience genuinely hassle-free.
The company has been particularly strategic in targeting corporate clients and young professionals who appreciate the flexibility of upgrading to newer models as Mahindra launches them. This forward-thinking approach has helped Revos build a loyal customer base that views car subscription not as a temporary solution but as a preferred long-term mobility choice.
2. Orix Auto Infrastructure Services
Orix Auto Infrastructure Services represents the sophisticated blend of Japanese precision and Indian market understanding. Part of the global Orix Corporation, this company entered the Indian market with extensive experience in leasing and fleet management from their operations across Asia. Their car subscription service has evolved to become one of the most comprehensive offerings in the country, serving both individual customers and corporate clients.
Orix operates across multiple cities and distinguishes itself through exceptional customer service and a diverse fleet that includes vehicles from various manufacturers. Unlike captive subscription services tied to a single brand, Orix provides subscribers with choices spanning economy cars to premium sedans and SUVs. Their subscription packages are highly customizable, allowing customers to select mileage limits, tenure periods, and additional services based on their specific requirements.
The company has invested heavily in technology platforms that make the subscription process smooth and transparent. Customers can manage their subscriptions, schedule services, and even request vehicle swaps through a user-friendly mobile application. This technological edge, combined with their strong corporate backing and operational expertise, positions Orix as a reliable choice for discerning customers.
3. Zoomcar PEDL
Zoomcar, already well-known in India’s car rental space, made a strategic move into subscriptions with their PEDL service. This transition leveraged Zoomcar’s existing fleet management capabilities and brand recognition to create a subscription offering that combines flexibility with affordability. PEDL operates in major metropolitan areas and has carved out a niche among younger customers who are familiar with Zoomcar’s rental services and appreciate the evolution toward longer-term subscriptions.
The service offers subscription periods ranging from one month to several years, with a particularly strong focus on shorter-term subscriptions that appeal to customers who might need a car for specific periods such as project assignments or temporary relocations. PEDL’s fleet includes popular hatchbacks, sedans, and compact SUVs from brands like Maruti Suzuki, Hyundai, and Tata Motors.
What makes PEDL particularly interesting is their hybrid approach. Customers who start with short-term subscriptions can seamlessly transition to longer tenures, and the company has created pathways for subscribers to eventually purchase their subscribed vehicles if desired. This flexibility in business model design demonstrates Zoomcar’s deep understanding of customer psychology and the various stages of car ownership readiness.
4. Drivo
Drivo has emerged as a technology-first car subscription platform that emphasizes digital convenience and transparent pricing. Operating primarily in Mumbai, Pune, and Bangalore, Drivo has built its reputation on making car subscriptions accessible and straightforward. The company’s platform allows potential subscribers to browse available vehicles, compare subscription plans, and complete the entire onboarding process digitally, often delivering the car within just a few days of subscription confirmation.
The startup works with multiple automobile manufacturers and maintains a fleet that caters to different customer segments. Their subscription packages come with clearly defined terms regarding mileage limits, maintenance schedules, and upgrade options. Drivo has been particularly innovative in creating specialized subscription plans for gig economy workers and delivery partners who need reliable vehicles for their work.
Beyond individual subscriptions, Drivo has developed strong relationships with corporate clients who subscribe to multiple vehicles for their employees. This B2B segment has become a significant revenue driver, and the company has created dedicated account management systems to handle fleet subscriptions efficiently. Their focus on customer service, with responsive support teams and quick resolution of issues, has earned them positive reviews and steady growth in their operating markets.
5. Quiklyz
Quiklyz positions itself as the flexible car subscription service that truly understands the dynamic needs of modern Indian consumers. The company operates across several major cities and has differentiated itself through remarkably short lock-in periods and the ability to swap vehicles with minimal friction. While many subscription services require annual commitments, Quiklyz offers plans starting from just three months, making it ideal for customers who need temporary transportation solutions.
The platform features vehicles from multiple manufacturers, giving subscribers considerable choice in selecting cars that match their lifestyle and budget. Quiklyz has also been proactive in incorporating electric vehicles into their fleet, recognizing the growing environmental consciousness among Indian consumers. Their subscription fees are competitive, and the company has worked to create pricing structures that remain accessible to middle-income customers while maintaining quality service standards.
Customer testimonials frequently highlight Quiklyz’s smooth onboarding process and the responsiveness of their service teams. The company has invested in building a robust digital infrastructure that handles everything from subscription management to service scheduling, making the entire experience seamless for tech-savvy customers who prefer handling transactions through their smartphones.
6. Myles Cars
Myles Cars, operated by Carzonrent, brings decades of car rental expertise to the subscription market. With an established presence across numerous Indian cities, Myles has transitioned from pure car rentals to offering comprehensive subscription services that cater to both short-term and long-term needs. The company’s extensive experience in fleet management and customer service has given them significant advantages in operating efficient subscription programs.
Myles offers subscription packages that span from one month to three years, with flexible options for extending or modifying subscriptions based on changing customer needs. Their fleet is diverse and well-maintained, reflecting the operational standards developed through years of rental operations. The company has also been strategic in offering corporate subscription packages that bundle multiple vehicles with value-added services like dedicated account managers and priority servicing.
What distinguishes Myles in the crowded subscription market is their focus on customer education. The company has created detailed guides and comparison tools that help potential subscribers understand the total cost of ownership versus subscription costs, making informed decisions easier. This transparent approach has built trust and contributed to steady customer acquisition across their operating markets.
7. Avis India
Avis, the globally recognized car rental brand, has adapted its business model for the Indian market with a sophisticated car subscription offering. Leveraging their international experience and established reputation for quality service, Avis India has created subscription packages that appeal to premium customers and corporate clients who value brand credibility and consistent service standards.
Operating in major metropolitan areas, Avis provides access to well-maintained vehicles from leading manufacturers, with a particular strength in premium and luxury segments. Their subscription plans come with comprehensive insurance coverage, regular maintenance, and 24/7 roadside assistance, all managed through Avis’s professional service network. The company has also developed strong partnerships with corporations, offering fleet subscription solutions that include driver management and fuel card services.
Avis’s approach emphasizes reliability and professional service delivery. Their customer onboarding process is thorough, ensuring that subscribers understand all terms and conditions clearly. The company maintains high vehicle standards and has strict protocols for vehicle inspection and maintenance, resulting in consistently positive customer experiences. For businesses and individuals who prioritize service quality and brand reputation, Avis represents a premium subscription option.
8. MyChoize
MyChoize has positioned itself as the subscription service that offers genuine freedom of choice. Operating across multiple cities, the platform allows subscribers to select from vehicles across different manufacturers and segments, creating a truly brand-agnostic subscription experience. This approach appeals to customers who want to experience different vehicles without committing to any particular brand.
The company has developed flexible subscription tiers that cater to different usage patterns and budgets. Whether someone needs a compact car for daily commuting or an SUV for weekend family trips, MyChoize provides options with transparent pricing and clear terms. The platform has also incorporated technology features that allow subscribers to manage their vehicles, track maintenance schedules, and request services through a mobile application.
MyChoize has been particularly successful in targeting first-time car users who are uncertain about long-term ownership commitments. By offering short-term subscriptions with easy exit options, the company has created a low-risk entry point into car usage. Many customers who start with short subscriptions eventually extend their terms or upgrade to better vehicles, demonstrating the effectiveness of this approach in building customer relationships.
9. Girnar Car Subscription (CarDekho Group)
The CarDekho Group, already a powerhouse in India’s automotive digital ecosystem through platforms like CarDekho and InsuranceDekho, has leveraged its extensive industry connections and technological capabilities to launch a competitive car subscription service. Operating under the Girnar Car Subscription brand, the service benefits from CarDekho’s deep understanding of Indian car buyers and the comprehensive data they’ve accumulated about automotive preferences and purchasing patterns.
The subscription service operates in select cities and offers vehicles from multiple manufacturers with subscription tenures designed for different customer segments. What gives Girnar Car Subscription a unique advantage is the integration with CarDekho’s broader ecosystem. Subscribers can access insurance services, maintenance records, and even eventual purchase options through the same platform they used for initial research and comparison.
The company has been innovative in using data analytics to match customers with appropriate vehicles and subscription plans. Their platform includes detailed vehicle information, comparison tools, and calculators that help potential subscribers understand the financial implications of different subscription choices. This data-driven approach has resonated particularly well with younger, digitally native customers who appreciate transparent information and easy decision-making tools.
10. Volvo Car India Subscription
Rounding out this list is Volvo Car India’s premium subscription service, which brings the Swedish automaker’s luxury vehicles within reach of customers who might not be ready for outright ownership of high-end cars. Volvo’s subscription program represents the premium end of India’s car subscription market, offering access to models like the XC40, XC60, and S90 through monthly subscription packages.
Operating in select metropolitan cities, Volvo’s subscription service is positioned as an all-inclusive luxury experience. The monthly fees cover comprehensive insurance, scheduled maintenance, tire replacements, and concierge services. Subscribers enjoy the prestige of driving a Volvo without the substantial capital investment required for purchase, and the flexibility to upgrade to newer models as they’re introduced in India.
Volvo has designed their subscription program with significant emphasis on premium customer experience. From the initial consultation and vehicle selection to delivery and ongoing service, every touchpoint reflects the brand’s commitment to Scandinavian luxury and customer care. The program particularly appeals to successful professionals and executives who value luxury but prefer the flexibility and convenience of subscription over ownership.
The Road Ahead
India’s car subscription market stands at an exciting juncture. These ten companies represent different approaches to the same fundamental opportunity: providing flexible, convenient access to personal mobility without the traditional burdens of ownership. As the market matures, we’re likely to see continued innovation in subscription models, greater integration of electric vehicles, and increasingly sophisticated technology platforms that enhance the customer experience.
For consumers considering car subscriptions, the diversity of options means there’s likely a service that matches specific needs, whether that’s premium luxury, budget-conscious flexibility, or corporate fleet solutions. The key is understanding individual requirements and comparing offerings carefully. As these companies continue to refine their models and expand their operations, car subscriptions are poised to become an increasingly mainstream choice for Indian consumers who value flexibility, convenience, and smart financial planning in their mobility decisions.
