India’s relationship with insurance has undergone a quiet but profound transformation over the past decade. A country that once treated insurance as an afterthought — something you bought reluctantly from a distant uncle who sold LIC policies — has become one of the world’s fastest-growing insurance markets, and a large part of that story belongs to insurance aggregators. These platforms sit between the customer and dozens of insurance companies, doing the comparison work that would otherwise take hours of research, and presenting the results in a format that a first-time buyer can understand and act on within minutes.
The global insurance web aggregators market was valued at $19.3 billion in 2021 and is forecasted to reach $130 billion by 2031, growing at a CAGR of 21.2%. India is one of the central drivers of that growth. By 2027, the Indian insurance market is expected to reach a valuation of $200 billion, with India ranking as the 9th largest life insurance market and the 14th largest non-life insurance market globally.
The IRDAI defines an insurance web aggregator as an intermediary between insurance companies and customers, operating a website that provides an interface for comparing prices, gathering product information, and purchasing policies — all regulated under the IRDAI (Insurance Web Aggregators) Regulations, 2017. Here are the ten platforms doing this job best in 2026.
1. PolicyBazaar — The Undisputed Market Leader
Founded: 2008 | Headquarters: Gurugram | Status: NSE-Listed (POLICYBZR)
No conversation about insurance aggregation in India begins anywhere other than PolicyBazaar. Founded in 2008 by Yashish Dahiya and Alok Bansal, it essentially created the category of online insurance comparison in India — at a time when most Indians had never bought a financial product online at all. As of 2025, PolicyBazaar is the largest InsurTech company in India, with a market cap exceeding $9 billion.
PolicyBazaar simplifies buying insurance plans by offering comparisons of various schemes based on costs, coverage, and features, working with more than 390 insurance policies from about 51 insurance companies. Its reported revenue in Q1 FY26 stood at approximately ₹431 crore, reflecting consistent growth in policy issuances. Its scale gives it negotiating power that no competitor currently matches — the ability to offer exclusive discounts and features that are unavailable when purchasing directly from an insurer. For anyone beginning their insurance research in India in 2026, PolicyBazaar remains the natural first stop.
2. InsuranceDekho — The Consolidation Story of the Decade
Founded: 2016 | Headquarters: Gurugram | Total Funding: $362 million
InsuranceDekho has raised a total funding of $362 million over 7 rounds from 27 investors including TVS Capital Funds, Investcorp, and BNP Paribas Cardif. But the defining moment of InsuranceDekho’s 2025 story was not a funding round — it was an acquisition. InsuranceDekho’s latest acquisition was RenewBuy on May 21, 2025. RenewBuy was acquired at a valuation of $210.19 million. The merged entity now serves over 14 million customers and operates one of India’s largest insurance distribution networks.
Annual revenue of InsuranceDekho stood at ₹1,310 crore as on March 31, 2025 — representing 73% year-on-year growth. Originally launched as a subsidiary of CarDekho, InsuranceDekho built its B2B2C model on empowering over 150,000 POSP agents across nearly all of India’s PIN codes with AI-powered quoting and renewal tools. The RenewBuy merger gave it additional depth in the advisor-driven sales channel that now makes it the most credible challenger to PolicyBazaar’s dominance.
3. Turtlemint — The Advisor-First Platform
Founded: 2015 | Headquarters: Mumbai | Total Funding: $220 million+
Turtlemint made a strategic choice early on that has aged remarkably well: instead of trying to disrupt or replace insurance advisors, it chose to arm them. Its platform gives independent agents and financial advisors a complete technology stack for policy comparison, digital onboarding, customer relationship management, and claims support. With funding of more than $220 million from investors like Amansa Capital, Jungle Ventures, and Nexus Venture Partners, Turtlemint is one of the leading InsurTech companies in India.
Turtlemint offers insurance products including car, bike, health, and life insurance, along with services for policy comparison, purchase, and assistance with claims and renewals. Its SaaS platform, Turtlefin, has begun expanding internationally into West Asia and is exploring Southeast Asia, which signals the maturity of its India operations and the growing confidence of its investors in the model’s portability.
4. Coverfox — The Guided Experience Specialist
Founded: 2013 | Headquarters: Mumbai | Total Funding: $54.9 million
Coverfox Insurance has raised $54.9 million in funding from investors like Accel, IFC, and Aegon, with a current valuation of $80 million. Founded by Devendra Rane, Coverfox received its most recent funding round in January 2025, confirming it remains an actively growing operation. What differentiates Coverfox from the larger aggregators is its philosophy of guided comparison — rather than simply displaying all available options and leaving the buyer to make sense of them alone, Coverfox’s platform analyses a customer’s specific needs, family structure, health profile, and budget to suggest policies that genuinely fit.
The platform offers options for car, bike, health, and life insurance, facilitating policy comparisons and providing claim assistance, nominee assistance, and express claim services for eligible customers. Its mobile-first approach, with Aadhaar integration and UPI payment support, makes it particularly well-suited for the growing tier-2 buyer base that is entering the insurance market for the first time.
5. Ditto Insurance — The Advice-First Aggregator
Founded: 2020 | Headquarters: Bengaluru | Backed by: Zerodha
Ditto Insurance’s total funding raised stands at ₹34.01 crore, with Zerodha as its lead investor. Those are modest numbers by the standards of this list, but Ditto has earned a disproportionately large share of mind among India’s financially literate, digitally active insurance buyers — and it has done so through a model that is genuinely unlike anything else in the market.
Where every other aggregator pushes customers toward self-service comparison, Ditto pushes them toward understanding. Its platform offers free consultation calls with insurance experts who spend structured time understanding each customer’s actual situation before recommending anything. Ditto has rapidly gained traction, specialising in health and life insurance products to offer a seamless online purchasing experience. Ditto empowers customers with the knowledge needed to make confident, informed decisions about their insurance needs. For a category historically defined by information asymmetry — where insurers knew everything and buyers knew very little — this transparency-first approach has resonated deeply, particularly with younger, first-time buyers who distrust sales pressure.
6. GIBL — The Multi-Line Comparison Platform
Founded: 2016 | Headquarters: Kolkata | IRDAI Licensed
With over 25 lakh registered customers, GIBL collaborates with 56 insurance companies to offer diverse insurance products such as health, life, car, travel, and two-wheeler insurance to simplify policy discovery, comparison, and procurement. GIBL has over 25 lakh registered customers from across the country and is licensed by the Insurance Regulatory and Development Authority of India, with tie-ups with 56 insurance companies covering health, life, car, travel, and two-wheeler insurance. The company has developed an easy web and mobile app-based marketplace that makes insurance policy discovery, comparison, and procurement effortless.
GIBL has built particular strength in the eastern India market, a region that larger Delhi-NCR and Mumbai-based aggregators have historically underserved. Its multilingual interface and localised customer service approach give it a community trust advantage in markets where relationship-based selling still carries significant weight.
7. EasyPolicy — The Long-Standing Aggregator
Founded: 2011 | Headquarters: Noida | IRDAI Licensed
EasyPolicy is an online insurance policy aggregator that helps users compare and buy insurance policies from a variety of insurers, providing health insurance, car insurance, travel insurance, and more. Having operated since 2011, EasyPolicy carries the credibility of over a decade of regulatory compliance and customer service in a sector where trust is everything. Its longevity is itself a signal — the platforms that have survived multiple IRDAI regulatory updates, multiple Google algorithm changes, and multiple competitive waves have demonstrated an operational resilience that newer entrants have not yet had the opportunity to prove.
EasyPolicy’s strength lies in its clean, no-frills comparison interface that serves the segment of buyers who know what they want and simply need the fastest route to a price comparison across multiple insurers without being upsold along the way.
8. OneAssure — The Health-Focused Advisory Platform
Founded: 2020 | Headquarters: Bengaluru | IRDAI Licensed Broker
OneAssure is a health insurance brokerage that operates a platform for comparing, buying, and renewing health and term insurance policies, providing advice and facilitating claims settlements without unnecessary add-ons. Founded in 2020, OneAssure has positioned itself in the growing segment of buyers who want expert-led guidance rather than self-service tools — a positioning it shares with Ditto Insurance, though with a sharper focus on the health insurance category specifically.
What distinguishes OneAssure is its claims support infrastructure. In a category where the real test of an aggregator’s value comes not at the point of purchase but at the point of claim, OneAssure’s focus on active claims facilitation — rather than simply connecting buyers to insurers and stepping away — addresses the most significant pain point in India’s insurance consumer experience.
9. MyInsuranceClub — The Transparency-Driven Comparison Platform
Founded: 2011 | Headquarters: Mumbai | IRDAI Approved Web Aggregator
MyInsuranceClub has built its decade-long reputation on one differentiating principle: unbiased comparison untainted by commission-driven product prioritisation. Its platform covers health, life including term and traditional plans, motor, travel, and home insurance, partnering with dozens of insurance companies. Where many aggregators have been criticised for surfacing higher-commission products more prominently in search results, MyInsuranceClub has consistently emphasised that its rankings reflect product quality metrics rather than revenue considerations.
The platform maintains insurer-level ratings based on claim settlement speed, customer service quality, ease of renewal, and policyholder satisfaction — enabling buyers to evaluate not just the policy but the company behind it. This insurer-accountability layer makes it particularly valuable for buyers who have had poor claims experiences in the past and are specifically researching which company to trust with their next policy.
10. Policyx — The Term and Health Comparison Specialist
Founded: 2013 | Headquarters: Gurugram | IRDAI Licensed
Policyx allows customers to compare life insurance online by entering coverage, health, and term details, then analyzing premiums and claim settlement ratios. It has built particular depth in two of India’s highest-growth insurance categories — term life insurance and health insurance — and maintains a comprehensive, regularly updated database of IRDAI claim settlement ratio data, solvency ratios, and customer feedback that makes it one of the most research-friendly destinations for a buyer doing serious due diligence before a significant insurance purchase.
Its content-led approach — detailed buyer’s guides, policy comparison articles, and premium calculators calibrated to real IRDAI data — has made it one of the higher-ranking insurance aggregators in organic search, giving it consistent traffic from buyers actively researching their options.
The Bigger Picture
The insurance aggregator landscape in India in 2026 has matured beyond its origins as a simple price-comparison utility. The platforms on this list have evolved into genuine financial advisory infrastructure — helping tens of millions of Indians navigate a product category that, without them, would remain opaque, intimidating, and inaccessible to most first-time buyers. The IRDAI’s Web Aggregator Regulations of 2017 ensure that all registered platforms display updated information on insurance products and operate under strict regulatory oversight, protecting the buyer at every step of the comparison and purchase process.
What separates the leaders from the rest in 2026 is no longer technology alone — every platform now has a functional comparison engine, a mobile app, and digital payment integration. The new differentiators are trust, advice quality, and claims support: the dimensions of the customer relationship that begin after the policy is purchased, and that determine whether a buyer returns for their next policy or searches for a different aggregator.
