This young startup is the brainchild of Rakesh Sheth – a maverick marketer turned entrepreneur.
He believes, there is a desperate need to romanticize the White Spirits category (read Vodka, White Rum / Tequila) in India specially when it comes to Home consumption.
He understands that “Most people love drinking Cocktails/Mocktails but don’t land up drinking often.
Expensive at a bar / restaurant.
At Home challenges: Most people
Don’t know how to make them.
See it as too much effort.
Will never have everything that goes into making one.
This leaves them with the 2 boring choices namely Tetra juice and Soft drinks.
This triggered the launch of & Stirred Cocktail Mix – Simplest and the most convenient way of making perfect cocktails/mocktails. Anytime Anywhere.
He describes this Simple recipe as
3 Steps to Delicious-ness
ICE it + SPIKE it + & STIR it
(For a mocktail, one just needs to replace the spirit with water or Soda).
He feels & Stirred has a clear role of enrolling consumers into the world of cocktails and delicious drinks with its attractive pricing @50rs. a single serve, 4 variants – Mojito, Bloody Mary, Margarita and Cosmopolitan and its Ease of making aspect
Currently available in Modern Trade and Gourmet stores across Delhi NCR + Amazon and www.andstirred.com, & Stirred is pegged to change the way people drink at home.