Stories
-
Benefits of Opening a Current Account Online for Small Businesses
Small and medium-sized enterprises (SMEs) often need to adapt to market changes quickly. To do this they may need to…
Read More » -
The Tangy Tale Of Pulse: How A Candy Without Marketing Became A 350 Crore Sensation
In the world of fast-moving consumer goods, where massive budgets are poured into celebrity endorsements and prime-time TV spots, it’s…
Read More » -
Blurry Blinkit, Invisible Instamart, And Zippy Zepto – Can Quick Commerce Find A Clear Path To Profitability?
Blurry Blinkit- Last month, Zomato released its quarterly profits, which did not fully satisfy investors. Although the company’s December 2024…
Read More » -
Degree Worship: Inside India’s Obsessive Romance With Academic Credentials
In a cramped living room in suburban Mumbai, a mother proudly displays her son’s engineering degree from an IIT, carefully…
Read More » -
The Power Of Minimalist Persistence: How Two Jaipur Founders Achieved A 3,265 Crore Skincare Triumph
When Mohit and Rahul Yadav decided to launch Minimalist in October 2020, they were just two young entrepreneurs from Jaipur…
Read More » -
How Wingify’s Paras Chopra Navigated The Bootstrapping Journey For 15 Years?
In the bustling startup landscape of 2009, where venture funding was seen as the golden ticket to success, Paras Chopra…
Read More » -
The Great Reading Recession: When Books Became Props In Our Digital Theatre
In an era where wisdom is sought in 280 characters and enlightenment is expected from 30-second reels, a peculiar phenomenon…
Read More » -
India’s ‘Vishwa Guru’ Moment: US Shackles Indians, But Our Leaders Are Too Busy Posing for Selfies
India, the shining jewel of the Eastern world, the “Vishwa Guru” – the teacher of the world. Or so we…
Read More » -
From Yoga Mat To Corporate Fat: How Baba Ramdev Convinced India That Breathing Exercises Can Cure Everything (Except His Business Ethics)
Ah, Baba Ramdev. The man who somehow managed to turn his humble yoga sessions into a multi-billion-dollar empire, all the…
Read More » -
From ‘Kitna Deti Hai?’ To ‘Kitne Minute Mein Aayegi?’: How Indians May Become From Bargaining Legends To Convenience Addicts.
Remember those good old days when Indian shopping meant spending three hours convincing the shopkeeper that their “final price” wasn’t…
Read More »