Fat Tiger is a concept which is an ode and a tribute to “the Indian styled Chinese cuisine” developed in India by the small Chinese community that developed this food over a century ago. Today this food is an important part of the Indian culinary and culture and Fat Tiger wants to bring this food in its traditional glory with some modern touches across Indian in never been done before QSR ( Quick Service Restaurant) format. Additionally Fat Tiger will also serve unique and innovative beverages (never before served in India) along with interesting dimsums brought into the QSR format for the first time
Fat Tiger is conceptualized by the TRIO TEAM of Sahaj Chopra ( a seasoned young dynamic entrepreneur who excels in the defence distribution business with the government of India along with Chopra Automobiles and Millies cookies) Sohrab Sitaram (A well know name today who has developed award-winning and scalable F&B concepts – Sohrab is currently Co-founder and director, Keventers, Co-Founder and Director Chi Asian Kitchen apart from Fat Tiger), and Sahil Arya ( co-owner of Millies cookies and a consultant who has pioneered several international brands and helped them set up in India)
Fat Tiger will serve meals wherein the customer will be able to create his own meals from a plethora of choices and sizes. The meals will take into account from the smallest (Bowl meal to Plate meals ( larger) and then Family meals ( the largest selection) along with special meals designed for kids ( providing more variety but smaller portions for the children). Additionally, the brand has introduced the “TRY AND BUY” concept for the main course meals. This means that the guest will be able to try the main course items and then buy the item only. This has never been done in the QSR concept except the ice cream business. This makes Fat Tiger very unique and encourages guests to eat only if they like the taste of the items. TRY AND BUY concept also makes Fat Tiger extremely Engaging and Friendly and most of all a Pioneer to introduce this in the curry / food concept.
Fat Tiger is also conscious of Healthy Meals being served to its guests and has created the concept of FIT TIGER MEALS ( all below 300 calories for a complete meal) and a few dishes for its GLUTEN FREE MEALS.
The most important feature for a customer is quick dispensing of meals especially in the QSR business ( else he would rather go and eat in a restaurant) – for this purpose the dishes and the quality process of Fat Tiger have been engineered to ensure that all “Create your own meals” are dispensed within one minute of dispense time thereby instantly satisfying the hunger pangs of the Guests. Instant gratification will be the USP of this brand and it will ensure that the customer is able to get his meal quickly instead of waiting for an average of 10 to 15 minutes which is the average meal serving time by any QSR or restaurant today
Health is everything and Fat Tiger is not oblivious to the fact the correct well-sourced ingredient is to be used in today’s day and age owing to so many foodborne diseases and food adulteration. Fat Tiger is transparent with its ingredients and the primary source of the ingredient is absolutely available. Additionally, Fat Tiger absolutely has a policy of NOT USING – CABBAGE, ANIMAL FAT and MSG in any food item including any ingredients that are purchased from vendors and suppliers. These food items could be potential health hazards and Fat Tiger team is committed to ensuring that only the right ingredients are used which have no chance of becoming health hazards so you and your family are absolutely safe.
Fat Tiger is inventing a few IPR of its own, for example Signature Orange Honey Chilli sauce and Charcoal Black Sichuan sauce, these currently don’t exist in Delhi. These are very innovative but yet have familiarity. Additionally, there is an emphasis on two categories in the beverage section which don’t exist in India namely – THE CHEESE CAP TEA (utilizing cheese foam) and the TIGER BROWN SUGAR SPECIALITIES ( used by creating three different types of brown sugar)- additionally, the TOP UPS in the beverage have become very interesting with the Boba, pearls, chia seeds, almond gum and basil seeds coming on as add ons for beverages
Our teas are a humble take on modern Indian chai loved by every Indian. We are excited to introduce the concept of cold teas and beverages using premium products to create unique and innovative beverages never been done in the QSR format. The foremost category is the fat tiger “TIGER BROWN SUGAR CATEGORY”– which is based on the concept of creating a special formula by mixing three different kinds of brown sugar and introducing beverages with a base of either milk, cold coffee, cold brew tea or cold brew coffee. All these items come with the chewy boba pearls thereby also giving a mouthful to the drink along with a superb presentation that looks like TIGER STRIPES and hence the name. A fantastic innovation is also the “CHEESE CAP” which is a thick foam produced by the mixing Cream cheese, milk, salt and cream. The flavour of tea mixed with the Cheese Cream creates a flavourful unique taste and flavour which is absolutely a new concept and suits the taste buds of the Indian diaspora.
Dim sums have always had a special place in the hearts of Indians; at Fat Tiger, things are taken up a notch by introducing the flavourful dim sum/dumplings in different varieties. Some of the unique and aspirational dim sums which are on the menu are ITALIAN DIMSUMS (which are gratinated baked dumplings) Baozi (Big fat pan-fried dumpling – a combination of bread and dim sum wrappings and Shogo Shabril (Pinwheel flat dumpling). Additionally, the brand has also created lip-smacking Xianlongbao – a dim sum that has soup inside it thereby making it extra juicy. Such unique flavors have never been available in a QSR concept.
Fat Tiger has paid special attention to creating sustainable packaging for all its products to minimize harm to the environment. With reusable glasses for all its drinks and recyclable boxes for all its food, we are living up to the international consciousness working collectively towards protecting the environment and creating sustainable, ethical brands.
New Delhi: 2nd Floor, DLF Promenade Mall, Vasant Kunj, New Delhi
Karnal: 131, GT Road, Near Karna Lake, Karnal
Chandigarh: Elante Mall, 3rd Floor, Kiosk No-8, Shop No-302,304, Food Court, Industrial Area Phase I, Chandigarh
Ludhiana: SCF22-23, upper ground floor, Sarabha Nagar, Ludhiana
Gurgaon: Two Horizon Center, Golf Course Road, DLF Phase-5, Sector 43, Gurgram,
Gujrat: Dreamland Food Plaza, Block No. 569, 570, NH 48, Rola, Dungri, Gujarat
Bhopal: 3rd Floor, Food Court, Hosangabad Road DB, City Mall, Corporate Park Opp, Zone-I, MP
Zomato: @Fat Tiger
Facebook: @Fat Tiger
About The Founders:
Sohrab Sitaram, Co-founder and director of Keventers, is one of the most recognized names in hospitality across India and the Middle East. He has been instrumental in growing Keventers to 340 + outlets within a span of 3 years and thus re-establishing Keventers as an iconic milkshake brand. With outlets across India, he has now taken the brand international to cities like – Dubai, Nairobi and Kathmandu with London, Singapore and Saudi Arabia on the cards.
An industry veteran with a career spanning over 24 years, Sohrab has carved a niche for himself by specializing in pioneering out of the box culinary concepts over the years. With his wealth of experience and diverse interests that extend beyond F&B he has been a speaker at numerous events including several TEDx talks.
From successfully running his family business, Chopra Automobiles, to his promising debut in the food and beverage industry with Millie’s Cookies, a celebrated global confectionery brand, Sahaj Chopra has had quite a versatile business background.
After graduating with a bachelor’s degree in Journalism and Mass Communication, Sahaj’s natural entrepreneurial drive led him to take on the workings of his 3rd generation family business – a leading defense distributor in the country that operates as a supplier to the defense sector in India.
His year-long partnership with his business partner, Sahil Arya, co-owner of the Indian franchise of Millie’s cookies, Sahaj is now ready to take the next big step in the food and beverage industry.
With a master’s in business administration, Sahil Arya commenced his career by stepping into the finance side of things. In a year, he switched to the franchise industry and pioneered as a consultant for investors looking into buying franchises. Sahil Arya has since then proven to be a high-energy, global, business development specialist; with significant achievements in supporting international brands expand their core offering in global markets. Today, he co-owns and manages the overall growth of the Indian franchise of Millie’s Cookies along with his business partner Sahaj Chopra.