The investment will be used to support Contentserv’s expansion further and drive its international footprint
Investcorp Technology Partners, a leading European middle-market technology investor, has heavily invested in Contentserv, the global Product Experience Platform (PXP) leader according to a statement. Contentserv enables brands and retailers to deliver a rich, relevant and emotional product experience to its customers.
Investcorp Technology Partners is a market leader in investing in medium-sized technology companies in the areas of software, data/analytics, cybersecurity, and Fintech/payment transactions. As one of the most recognized global tech investors, they support profitable companies with clear and identifiable growth drivers who are also leaders in their business sectors. As a pioneer in the European private equity market, Investcorp has been investing in Europe since 1985 and with total Assets under Management (AUM) of $26.7bn, they are a reliable and financially strong partner.
Contentserv’s Product Experience Platform offers a combination of three robust data management components — Product Information Management (PIM), Master Data Management (MDM) and Marketing Experience Management (MxM) — combined with a Digital Asset Management (DAM) solution. This integrated approach allows brands and retailers to control the total product experience by offering rich, relevant and emotional content to consumers across all touchpoints. It is everything business users need in one platform to deliver truly personalized product experiences. Contentserv is highly rated by the renowned international analysts Forrester and Gartner.
“We have won prestigious customers for years, all across the globe, through a highly innovative product offering — all without any external funding. Now it is time to take the next logical step and bring the right partner on board who backs us in our ambitious journey. Investcorp´s knowledge of the software space, international presence, and deep understanding of our business will allow Contentserv to accelerate its growth and pace of innovation. We are delighted to have found a partner in Investcorp and look forward to working with them.” says Armin Dressler, CEO of Contentserv.
The investment will be used to support Contentserv’s expansion further and drive its international footprint. Contentserv’s existing strategies and product development efforts will remain unchanged. This funding will enable a faster execution. Contentserv’s co-founders continue to be invested alongside Investcorp and will continue to lead the business moving forward.
“Contentserv is a company that sits directly in our sweet spot; international, founder-owned, and a market leader in a fast-growing segment. We look forward to working with the first-rate management team to build on the strong global footprint they have already established.” says Gilbert Kamieniecky, Managing Director and Head of Investcorp’s Technology Private Equity business.
Closing of the transaction is subject to customary anti-trust clearance.
Source: BW Disrupt