11.8 C
New York
Saturday, November 28, 2020
Home Trends Calm kicks off global expansion by launching its meditation platform in German

Calm kicks off global expansion by launching its meditation platform in German

Meditation startup Calm is expanding beyond English as it looks to double down on its recent impressive growth.

The company revealed that it is localizing its product for the German market, which will mean producing content in German and translating its website and apps into German. Calm added that it plans to localize for several more markets over the next year, though didn’t disclose which ones.

For the uninitiated, Calm is one of many VC-backed meditation and mindfulness apps designed to help users relieve stress. The subscription service, which costs $5 per month on an annual plan, offers various programs with more than 100 hours of audio content aimed at helping reduce anxiety, depression, and insomnia.

Calm: Meditate

Above: Calm: Meditate

Keep calm and grow

Calm was founded in 2012 by Michael Acton Smith, creator of Mind Candy phenomenon Moshi Monsters, and Alex Tew, who is perhaps best known for the Million Dollar Homepage. Calm is already profitable, with $22 million in revenue last year and an annual revenue run rate of $75 million, and it recently raised its first substantial VC investment via a $27 million series A round led by Insight Venture Partners.

“We’ve seen incredible growth this year — both as a business and in worldwide demand for sleep and meditation resources,” said Acton Smith. “We’re building a global brand that addresses universal needs in localized ways. Launching in Europe is just the start of our international efforts, and we plan to localize Calm in many new languages over the next 12 months.”

Investors are lining up to support mindfulness startups. A few months back, Shine raised $5 million to grow its SMS-based motivational app, while Headspace raised a chunky $37 million round and Simple Habit closed a smaller $2.5 million round. Digg cofounder Kevin Rose also launched a meditation app called Oak.

Elsewhere, Calm was nominated by Apple’s App Store editors as one of their top apps of 2017.

Things are looking good for the company, which is why it’s now ready to spread its proverbial wings and target new markets. It’s worth noting here that Germany was already one of Calm’s biggest markets in which English isn’t a native language, so building on that existing popularity makes sense.

“We’re in a global age of increased anxiety, depression, insomnia, and stress, which affects our everyday lives,” added Tew. “Studies have shown we’re averaging one hour less sleep per night than a few generations ago. By creating content that specifically helps users combat fundamental issues like sleep loss, we’re truly furthering our mission to make the world happier and healthier.”

Calm also announced today that it will soon be integrated with Sonos speakers, and it has struck a deal with American Airlines that will see Calm’s content, including breathing exercises and other calming meditations, embedded in the airline’s various on-board entertainment services.

Source: VentureBeat

To Read Our Daily News Updates, Please visit Inventiva or Subscribe Our Newsletter & Push.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

- Advertisment -

Most Popular

North Delhi ground becomes epicentre of farmers’ protest

Hundreds of farmers entered the national capital on Friday to hold peaceful protest at a north Delhi ground after facing tear gas and water...

Why Is NEET Pressurizing Students?

National Eligibility cum Entrance Test (NEET-UG) is an entrance examination for Indian students who wish to pursue MBBS or BDS courses at either government...

Astrazeneca Believes the World Will Focus On Its Positive Inoculation News

Right when the British-Swedish drug-maker AstraZeneca pronounced on Monday that its exploratory COVID-19 neutralizer is 70% convincing all around, the world inhaled out a...

Israel, India partners in the quest for future with low carbon, pollution levels: Netanyahu

Israeli Prime Minister Benjamin Netanyahu has said that his country is India's partner in its quest for a future with low carbon and pollution...

Recent Comments

%d bloggers like this: