11.8 C
New York
Thursday, November 26, 2020
Home Trends Facebook to launch News in India and pay local publishers for content

Facebook to launch News in India and pay local publishers for content

Facebook News is launching in India and some other territories after its successful rollout in the US last year.

As part of this, Facebook will pay local news publishers to make their “content” available under ‘Facebook News’ — a product (and tab within Facebook) aimed at helping news media drive better monetisation.

Facebook News is a “personalised destination” for news within Facebook. It gives users controls to hide articles, publishers, and sections they’re not interested in for a better news experience. It also helps them discover new topics and stories based on their specific reading, sharing, and following patterns.

On the business side, Facebook News also delivers incremental traffic over what news owners get from Facebook’s News Feed. It is “built with publisher feedback and insights from people” and helps news publishers reach new audiences.

Campbell Brown, VP of Global News Partnerships, Facebook, wrote in a blogpost,

“Innovation is critical to building a sustainable news ecosystem. We will keep building new products and making global investments to help the news industry build long-lasting business models. Consumer habits and news inventory vary by country, so we’ll work closely with news partners in each country to tailor the experience and test ways to deliver a valuable experience for people while also honouring publishers’ business models.”

Besides India, the “international expansion” of Facebook News will also include countries like Brazil, Germany, France, and the UK. “We aim to launch Facebook News in multiple countries within the next six months to a year,” the company stated.

Additionally, the tech giant will continue to focus on increasing engagement of Facebook News in the US after a “strong start” in 2019.

Its partnerships in the US include top news publishers such as Bloomberg, The Washington Post, Forbes, The Wall Street Journal, Buzzfeed News, Fox News, Business Insider, The Atlantic, and about 200 others.

“We’re committed to the partnerships we’ve developed with US publishers to make Facebook News a valuable asset over the long term,” Facebook added.

Source: Yourstory


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

- Advertisment -

Most Popular

Country did not work at full potential earlier, says Prime Minister Narendra Modi

In a veiled attack on the previous governments, Prime Minister Narendra Modi on Wednesday said the country did not function earlier at its full...

How to Deposit Funds at A Live Casino in India?

Payment methods are one of the key factors that let the players verify how reliable a gambling destination is. Indian players usually face troubles...

Trade unions to go on nationwide strike on Thursday

Central trade unions will go on a nationwide strike on Thursday and expects participation of over 25 crore workers to protest against various policies...

“Nivar” Is Going To Turn Into “Monster” Cyclone! The Government Announces Public Holidays

Cyclone Nivar, the slow-moving cyclone storm over the tepid waters of the Bay of Bengal, is turning into a monster. On Wednesday evening, "Cyclone Nivar"...

Recent Comments

%d bloggers like this: