Why Image Alt Text is Important for SEO?

Why Image Alt Text is Important for SEO?

In order to properly optimise every piece of your website content for search engines, you must include alt text for each picture on your page. Many marketers and website owners, on the other hand, choose to overlook or even completely reject this fact. 

When it comes to search engine results, skipping through alt text may be a costly error since it provides your rivals more opportunities to go ahead of you.

You’ve worked hard to develop high-quality, informative material to engage your target audience. You’ve strategically optimized the content by including the appropriate keywords that you’ve carefully picked after much deliberation. 

In this page, we’ll take a deeper look at Why Image Alt Text is Important for SEO, what alt text for pictures is, and why it’s such an essential part of search engine optimization. 

You’ll also learn some good strategies for writing correct alt text for photos, which can increase your chances of appearing higher in search engine results by increasing your visibility with the help of  SEO Expert in Pune.

What exactly is Alt Text?

When an image is shown, the alternative text describes what the picture depicts to assist the blind and visually impaired in comprehending what a picture depicts. When a text fragment is sent back to them by a screen reader, the practice of setting alt text is established. 

This has resulted in an improvement in their internet surfing experience. Beyond that critical role, alt text is critical in ensuring that your website pictures are appropriately understood and recognized by search engines when they analyze your material in response to a search.

What is the purpose of Alt Text for Images?

Alt text, also known as alternative text or alternate description, is a kind of text that may be used instead of a standard text. While searching for what is alt text for images “alt tags,” you may have come across some individuals who were using the wrong word “alt tags.”

It’s a brief HTML property that contains a description of roughly 100 characters that you may attach to photos on your web page to define what the image is supposed to represent.

While the alt text for photos is not always visible to an SEO expert, it is essential for search engine crawlers and screen reading technologies to comprehend the look and purpose of the images on your website. Readers with visual impairments depend on picture alt text to convey extra information, which is sometimes missed when designing your user experience.

As a result, it may assist you in improving online accessibility for visually challenged people. Moreover, it aids search engine crawlers incorrectly indexing your photographs, increasing your chances of having those images appear in search engine results for which you have paid for placement.

Additionally, when an image file fails to load, the alt text for the picture is shown in its stead. This description gives visitors a comprehensive picture of the information on your page.

What is the significance of alt text?

One of the significant advantages of using alt text for photographs is that they are more accessible. It also assists people who have difficulties visually recognizing a picture in order to comprehend the information of your image, in addition to sight-impaired users.

While search engines have become quite adept at indexing textual material, they are incapable of comprehending visual content on a cognitive level. In order for them to fully interpret such aspects, index them correctly, and present them with inappropriate search results, they need some human assistance.

This implies that if you don’t provide alt text for your photographs, search engines won’t be able to grasp what the images on your website are about. Furthermore, they would be unable to determine when to show them in search results, resulting in no search engine visibility for the photographs in question.

  1. User Experience and Accessibility

Alt text was created to provide descriptions of photos to visually challenged persons who could not perceive what was on the picture, therefore making the image more accessible to them in the first place.

Various screen readers and browsers are used by these website visitors to help them better understand what is on the website, including the images.

Instead of presenting the picture to the user, the screen reader examines the alt text of the image and reads the substance of the words contained inside it.

Users will be able to comprehend what is shown on the screen, and they will have a more positive overall experience.

  1. Search Engine Optimization for Images

Alt-text is not just crucial from a user-experience standpoint; it can also boost on-page SEO and topical relevance by including keywords.

Because search engines such as Google cannot “see” the picture, they may misinterpret its purpose or place in the webpage’s overall context.

In order to better grasp the picture and its relationship to the material around it, they employ alt texts as a substitute for actual words.

Alt Text Best Practices for Image Search Engine Optimization

Some SEO-friendly recommendations include avoiding graphics in favor of text wherever possible. Because search engines are unable to “read” as well as humans, utilizing a picture instead of the actual text might be misleading for crawlers and can result in ranks being lowered.

As a general guideline, make sure that all photos on a page have alternate text. This contains graphics that are used as buttons on web pages. For buttons, the alternative text might include descriptions such as “apply now” or “subscribe to a newsletter,” among other things.


Make it a practice to include an alternative tag with every picture you post. It is critical to include SEO services Company Pune for alt text with your photographs to guarantee that your website is search engine optimized. 

For those of you who are aware that you have not been using alt tags for your photographs, you should set aside some time to comb through your images and provide relevant, descriptive alt text across your website.


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