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Why chatbot surveys are taking over

The way to really know what your customer wants, needs, or even would like you to stop doing, is to ask them. Surveys are the key to the kind of customer feedback that can make or break your company, but survey fatigue is real, customer engagement is as tricky as ever to nail, and survey software is an expensive investment.
That’s where chatbot surveys come in, along with a host of tips, tricks, and strategies to capture customer attention, make them feel like their voice is essential to you, and keep them clicking through all the way to the submit button.
Source: VentureBeat
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