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Top 15 Best Market Research in India 2023

Market research is the process of collecting, analyzing, and interpreting information about a particular market or industry. It involves gathering data and insights on various aspects of the market, such as consumer behavior, product demand, competitive landscape, pricing, and other relevant factors.

Market research can help businesses make informed decisions by providing them with valuable insights into their target audience, industry trends, and competitors. It can also help companies identify new market opportunities, assess the feasibility of new products or services, and make informed decisions about marketing strategies.

Types of Market Research Methods - HenkinSchultz

Market research typically involves a combination of qualitative and quantitative methods, such as surveys, focus groups, interviews, and data analysis. The results of market research can be used to inform product development, pricing strategies, branding, advertising, and other aspects of a company’s operations.

Here are some of the leading market research companies in India that have established themselves as reputable and reliable sources of market intelligence:

  • Nielsen India

Nielsen India is a leading market research company that provides insights and data about consumer behavior, media consumption, and market trends. They have a strong presence in India and offer a range of services, including:

  1. Consumer and retail measurement: This service helps companies understand consumer behavior and market trends by providing insights into consumer purchasing patterns, shopping behavior, and retail performance.
  2. Media measurement: Nielsen measures media consumption across various platforms, such as television, radio, print, and digital media, to help companies make informed decisions about advertising and marketing strategies.
  3. Marketing effectiveness: Nielsen helps companies measure the effectiveness of their marketing campaigns by tracking brand awareness, ad recall, and other key metrics.
  4. Innovation and product development: Nielsen provides insights into market trends and consumer preferences to help companies develop
  • Ipsos India

Ipsos India is a leading market research company that provides data-driven insights and research solutions to help businesses make informed decisions. They offer a wide range of services across various industries, including:

  1. Brand Health Tracking: Ipsos helps companies understand the strength of their brand and track its performance over time. This helps businesses identify areas for improvement and make informed decisions about branding and marketing strategies.
  2. Customer Experience: Ipsos provides insights into customer satisfaction, loyalty, and retention to help businesses improve their customer experience and drive growth.
  3. Market and Competitive Intelligence: Ipsos helps businesses stay ahead of the competition by providing insights into market trends, competitor strategies, and consumer behavior.
  4. Innovation and Product Development: Ipsos provides research solutions to help businesses develop new products and services that meet the needs of their target audience.
  5. Public Affairs: Ipsos conducts research on public opinion, social issues, and policy matters to help businesses and governments make informed decisions.
  • Kantar India

Kantar India is a leading market research company that provides data-driven insights and research solutions to help businesses make informed decisions. They offer a range of services across various industries, including:

  1. Brand and Marketing: Kantar helps businesses develop and strengthen their brand, marketing, and advertising strategies by providing insights into consumer behavior, market trends, and competitive intelligence.
  2. Media and Communications: Kantar measures media consumption across various platforms, such as television, radio, print, and digital media, to help businesses make informed decisions about advertising and marketing strategies.
  3. Retail and Shopper: Kantar provides insights into consumer shopping behavior, retail performance, and market trends to help businesses improve their sales and performance.
  4. Innovation and Product Development: Kantar helps businesses develop new products and services that meet the needs of their target audience by providing insights into market trends, consumer preferences, and competitive intelligence.
  5. Public Affairs and Policy Research: Kantar conducts research on public opinion, social issues, and policy matters to help businesses and governments make informed decisions.

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  • GfK India

GfK India is a leading market research company that provides data-driven insights and research solutions to help businesses make informed decisions. They offer a range of services across various industries, including:

  1. Consumer and Retail: GfK helps businesses understand consumer behavior and market trends by providing insights into consumer purchasing patterns, shopping behavior, and retail performance.
  2. Media Measurement: GfK measures media consumption across various platforms, such as television, radio, print, and digital media, to help businesses make informed decisions about advertising and marketing strategies.
  3. Technology: GfK provides insights into technology trends, market sizing, and competitive intelligence to help businesses make informed decisions about product development, marketing, and sales strategies.
  4. Automotive: GfK provides insights into the automotive industry, including market sizing, consumer preferences, and competitive intelligence to help businesses make informed decisions about product development, marketing, and sales strategies.
  5. Health: GfK provides insights into the health and wellness industry, including market sizing, consumer preferences, and competitive intelligence to help businesses make informed decisions about product development, marketing, and sales strategies.
  • TNS India

TNS India is a leading market research company that provides data-driven insights and research solutions to help businesses make informed decisions. They offer a range of services across various industries, including:

  1. Brand and Communication: TNS helps businesses develop and strengthen their brand, marketing, and advertising strategies by providing insights into consumer behavior, market trends, and competitive intelligence.
  2. Customer and Employee Insights: TNS provides insights into customer satisfaction, loyalty, and retention to help businesses improve their customer experience and drive growth. They also offer employee engagement surveys to help businesses understand and improve employee satisfaction and retention.
  3. Innovation and Product Development: TNS helps businesses develop new products and services that meet the needs of their target audience by providing insights into market trends, consumer preferences, and competitive intelligence.
  4. Retail and Shopper: TNS provides insights into consumer shopping behavior, retail performance, and market trends to help businesses improve their sales and performance.
  5. Public Affairs and Policy Research: TNS conducts research on public opinion, social issues, and policy matters to help businesses and governments make informed decisions.
  • IMRB International

IMRB International is a leading market research company in India that provides data-driven insights and research solutions to help businesses make informed decisions. They offer a range of services across various industries, including:

  1. Consumer and Retail: IMRB helps businesses understand consumer behavior and market trends by providing insights into consumer purchasing patterns, shopping behavior, and retail performance.
  2. Brand and Communication: IMRB helps businesses develop and strengthen their brand, marketing, and advertising strategies by providing insights into consumer behavior, market trends, and competitive intelligence.
  3. Media and Entertainment: IMRB measures media consumption across various platforms, such as television, radio, print, and digital media, to help businesses make informed decisions about advertising and marketing strategies.
  4. Rural Research: IMRB provides insights into rural consumer behavior, market trends, and preferences to help businesses make informed decisions about product development, marketing, and sales strategies in rural areas.
  5. Healthcare Research: IMRB provides insights into the healthcare industry, including market sizing, consumer preferences, and competitive intelligence to help businesses make informed decisions about product development, marketing, and sales strategies.

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  • Market Xcel Data Matrix Pvt Ltd

Market Xcel Data Matrix Pvt Ltd is a leading market research company in India that provides data-driven insights and research solutions to help businesses make informed decisions. They offer a range of services across various industries, including:

  1. Consumer and Retail: Market Xcel Data Matrix helps businesses understand consumer behavior and market trends by providing insights into consumer purchasing patterns, shopping behavior, and retail performance.
  2. Brand and Communication: Market Xcel Data Matrix helps businesses develop and strengthen their brand, marketing, and advertising strategies by providing insights into consumer behavior, market trends, and competitive intelligence.
  3. Customer and Employee Insights: Market Xcel Data Matrix provides insights into customer satisfaction, loyalty, and retention to help businesses improve their customer experience and drive growth. They also offer employee engagement surveys to help businesses understand and improve employee satisfaction and retention.
  4. Digital and Social Media: Market Xcel Data Matrix measures digital and social media consumption to help businesses make informed decisions about advertising and marketing strategies.
  5. Market Intelligence: Market Xcel Data Matrix provides market intelligence services, including market sizing, competitive analysis, and market entry strategy development.
  • Majestic MRSS

Majestic MRSS is a leading market research and consulting firm based in India, with a global presence in over 18 countries. The company specializes in market research, consulting, and data analytics services, and serves clients across various industries, including healthcare, automotive, finance, and technology.

Some of the services offered by Majestic MRSS include:

  1. Market Research: Majestic MRSS provides customized market research solutions that help businesses gain insights into the market, consumer preferences, and competitive landscape. They use a mix of primary and secondary research methods to deliver data-driven insights.
  2. Consulting: Majestic MRSS provides consulting services that help businesses develop and implement strategies for market entry, expansion, and growth. They provide insights into market trends, consumer behavior, and competitive landscape to help businesses make informed decisions.
  3. Data Analytics: Majestic MRSS provides data analytics services that help businesses analyze and interpret their data more effectively. They help businesses enhance their data quality, reduce data processing time, and improve their data governance.
  4. Social Media Listening: Majestic MRSS provides social media listening services that help businesses monitor and analyze conversations on social media platforms. They help businesses understand consumer sentiment, track brand reputation, and identify potential issues.
  • Millward Brown India

Millward Brown India is a leading market research company that provides data-driven insights and research solutions to help businesses make informed decisions. They offer a range of services across various industries, including:

  1. Brand and Communication: Millward Brown India helps businesses develop and strengthen their brand, marketing, and advertising strategies by providing insights into consumer behavior, market trends, and competitive intelligence.
  2. Digital and Social Media: Millward Brown India measures digital and social media consumption to help businesses make informed decisions about advertising and marketing strategies.
  3. Customer and Employee Insights: Millward Brown India provides insights into customer satisfaction, loyalty, and retention to help businesses improve their customer experience and drive growth. They also offer employee engagement surveys to help businesses understand and improve employee satisfaction and retention.
  4. Media and Entertainment: Millward Brown India measures media consumption across various platforms, such as television, radio, print, and digital media, to help businesses make informed decisions about advertising and marketing strategies.
  5. Innovation and Product Development: Millward Brown India helps businesses develop new products and services that meet the needs of their target audience by providing insights into market trends, consumer preferences, and competitive intelligence.
  • Frost & Sullivan India

Frost & Sullivan India is a leading market research and consulting firm that provides data-driven insights and research solutions to help businesses make informed decisions. They offer a range of services across various industries, including:

  1. Aerospace and Defense: Frost & Sullivan India provides market intelligence services to help businesses understand the aerospace and defense industry, including market sizing, competitive analysis, and market entry strategy development.
  2. Automotive and Transportation: Frost & Sullivan India provides insights into the automotive and transportation industry, including market trends, consumer preferences, and competitive intelligence to help businesses make informed decisions about product development, marketing, and sales strategies.
  3. Chemicals, Materials, and Food: Frost & Sullivan India provides insights into the chemicals, materials, and food industries, including market trends, consumer preferences, and competitive intelligence to help businesses make informed decisions about product development, marketing, and sales strategies.
  4. Energy and Environment: Frost & Sullivan India provides insights into the energy and environment industry, including market trends, consumer preferences, and competitive intelligence to help businesses make informed decisions about product development, marketing, and sales strategies.
  5. Healthcare and Life Sciences: Frost & Sullivan India provides insights into the healthcare and life sciences industry, including market trends, consumer preferences, and competitive intelligence to help businesses make informed decisions about product development, marketing, and sales strategies.

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  • IDC India

IDC India is a subsidiary of the global market research firm IDC (International Data Corporation) and provides market research and consulting services to businesses across various industries. Some of the services offered by IDC India include:

  1. IT Services: IDC India provides insights into the IT services industry, including market trends, competitive intelligence, and vendor analysis. They also offer advisory services to help businesses develop IT strategies and assess the performance of IT vendors.
  2. Telecommunications: IDC India provides insights into the telecommunications industry, including market sizing, competitive intelligence, and technology analysis. They also offer advisory services to help businesses develop telecommunications strategies and assess the performance of telecommunications vendors.
  3. Consumer and Digital Markets: IDC India provides insights into consumer and digital markets, including market trends, consumer behavior, and competitive intelligence. They also offer advisory services to help businesses develop digital strategies and assess the performance of digital vendors.
  4. Industry Insights: IDC India provides insights into various industries, including manufacturing, finance, healthcare, and retail. They offer research and analysis on industry trends, competitive intelligence, and market sizing.
  • RedSeer Consulting

RedSeer Consulting is a leading research and advisory firm based in India, specializing in consumer internet and e-commerce sectors. The company provides end-to-end services that span across the entire lifecycle of a business, from strategy development and market research to growth consulting and business transformation.

Some of the services offered by RedSeer Consulting include:

  1. Strategy and Market Entry: RedSeer Consulting helps businesses develop and implement strategies for market entry, expansion, and growth. They provide insights into market trends, consumer behavior, and competitive landscape to help businesses make informed decisions.
  2. Market Research: RedSeer Consulting provides customized market research solutions that help businesses gain insights into the market, consumer preferences, and competitive landscape. They use a mix of primary and secondary research methods to deliver data-driven insights.
  3. Growth Consulting: RedSeer Consulting provides growth consulting services that help businesses accelerate their growth and maximize their revenue potential. They help businesses optimize their operations, improve their customer experience, and enhance their product offerings.
  4. Business Transformation: RedSeer Consulting helps businesses transform their operations and organizational structure to adapt to changing market dynamics. They help businesses enhance their agility, streamline their processes, and optimize their resources.
  • Technopak Advisors

Technopak Advisors is a leading management consulting firm based in India, specializing in a wide range of industries including retail, consumer products, fashion, textiles, and healthcare. The company provides end-to-end services that span across the entire lifecycle of a business, from strategy development and market research to growth consulting and business transformation.

Some of the services offered by Technopak Advisors include:

  1. Strategy and Market Entry: Technopak Advisors helps businesses develop and implement strategies for market entry, expansion, and growth. They provide insights into market trends, consumer behavior, and competitive landscape to help businesses make informed decisions.
  2. Market Research: Technopak Advisors provides customized market research solutions that help businesses gain insights into the market, consumer preferences, and competitive landscape. They use a mix of primary and secondary research methods to deliver data-driven insights.
  3. Growth Consulting: Technopak Advisors provides growth consulting services that help businesses accelerate their growth and maximize their revenue potential. They help businesses optimize their operations, improve their customer experience, and enhance their product offerings.
  4. Business Transformation: Technopak Advisors helps businesses transform their operations and organizational structure to adapt to changing market dynamics. They help businesses enhance their agility, streamline their processes, and optimize their resources.
  5. Supply Chain Management: Technopak Advisors provides end-to-end supply chain management solutions to help businesses optimize their operations and reduce costs. They help businesses improve their inventory management, transportation, and logistics.
  • Feedback Consulting

Feedback Consulting is a leading management consulting firm based in India, specializing in market research, strategy consulting, and business advisory services. The company has a global presence and serves clients across various industries, including consumer products, retail, healthcare, and technology.

Some of the services offered by Feedback Consulting include:

  1. Market Research: Feedback Consulting provides customized market research solutions that help businesses gain insights into the market, consumer preferences, and competitive landscape. They use a mix of primary and secondary research methods to deliver data-driven insights.
  2. Strategy Consulting: Feedback Consulting helps businesses develop and implement strategies for market entry, expansion, and growth. They provide insights into market trends, consumer behavior, and competitive landscape to help businesses make informed decisions.
  3. Business Advisory: Feedback Consulting provides business advisory services that help businesses optimize their operations and maximize their revenue potential. They help businesses improve their organizational structure, enhance their product offerings, and optimize their resources.
  4. M&A Advisory: Feedback Consulting provides M&A advisory services that help businesses identify and evaluate potential acquisition targets, conduct due diligence, and negotiate deals.

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  • Acuity Knowledge Partners

Acuity Knowledge Partners is a leading provider of research, analytics, and professional services to financial institutions, consulting firms, and corporations worldwide. The company is headquartered in India and has a global presence, with offices in the US, UK, Sri Lanka, and Costa Rica.

Some of the services offered by Acuity Knowledge Partners include:

  1. Investment Research: Acuity Knowledge Partners provides investment research services that help financial institutions make informed investment decisions. They cover a wide range of asset classes, including equities, fixed income, and alternative investments.
  2. Market Research: Acuity Knowledge Partners provides customized market research solutions that help businesses gain insights into the market, consumer preferences, and competitive landscape. They use a mix of primary and secondary research methods to deliver data-driven insights.
  3. Data Management: Acuity Knowledge Partners provides data management services that help businesses organize and analyze their data more effectively. They help businesses enhance their data quality, reduce data processing time, and improve their data governance.
  4. Risk Management: Acuity Knowledge Partners provides risk management services that help businesses identify, assess, and manage risks across various functions, including credit risk, market risk, and operational risk.
  5. Professional Services: Acuity Knowledge Partners provides a range of professional services, including financial modeling, valuation, and consulting. They help businesses optimize their operations, improve their organizational structure, and enhance their product offerings.
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