If you want to start a food business with your savings, consider this one of the best and most profitable decisions. Food companies are among the fastest-growing sectors, especially in the aftermath of the pandemic. As the world speeds up and people’s lifestyles change dramatically, more and more people are giving up ordering food instead of cooking at home. There are plenty of opportunities for food businesses to thrive, from dieting, wanting to eat out, and making it easier than ever to go through the online ordering process.
He contributed a staggering 18,000 crore rupees in taxes alone. A survey conducted in 201819 concluded that the organized catering industry represents around 35% of the overall market. If the unorganized sector gets organized, the number is expected to more than double. Another study on how to increase sales indicated that about 26% of restaurants fail in the first year of operation. It means that only three out of four restaurants have been operating for more than a year.
When it comes to what not to do, most food businesses fail because of their lack of marketing attention. Some of these reasons include –
• Weak name and unattractive logo
• Very high initial investment
• Not studying the market
• Viewing the restaurant as a passive source of income from the start
• Excessive dependence on employees
• Avoid self-control
• Unplanned and unorganized location
Given the above drawbacks, here are some steps to follow if you are wondering how to increase sales in the food business –
Step 1: Come up with a concept and theme for your restaurant. The food industry is vast and offers a wide range of actions. The food sector consists of cafes, restaurants, franchises, bars, lounges, small stalls, shops, and hotels. You have to decide which type you want to open. When discussing how to increase sales in the food business, they should note that the environment always plays an important role. To attract more customers, open a themed restaurant. It can range from a popular web series, memorable characters, movies to generic themes like the ocean, rainforest and cutting edge themes like experimental botany or molecular gastronomy.
Step 2: Design a logo with an easy-to-pronounce name Ideas are the lifeblood of any business. They should reflect these ideas in the name, logo, and theme of your property.
Step 3: Favorable location for business Choose a convenient location. The site should be best suited for the type of food business you want to do and should be under your budget. For example, opening a restaurant on a quiet street will not be a good idea; It is not good to open a bar near the houses.
Step 4: Maintain a steady supply of fresh vegetables. The only thing worse for a consumer in a restaurant than hearing “Sorry! Your order is not available” after ordering food, non-fresh food is being served. It could ruin your restaurant’s reputation. As a conservator, it is your responsibility to maintain a fixed and reserve supplier for the raw material. All menu items should be available in your restaurant.
Step 5: Modern Marketing Strategies One in four restaurants closes in the first year of operation. A big reason behind this is ineffective marketing. While many invest colossal sums in marketing, they often drown in the waves created by the big competitors that already exist. Posters and the media will not work in such situations to attract people. Making brochures is a good advertising strategy, but only when you offer one to people. Talk to people at your restaurant in person. You can keep a photo point in your bar/shop. It will encourage people to come and eat and upload the photo to their social media. Word of mouth advertising opportunities will increase.
Step 6: Create a digital presence The 21st century is a digital age, and a robust online presence can increase sales in the food industry. Food bloggers are flooding the internet these days.
• Market your business on Facebook, Instagram, and other social media channels
• Interact with them
• Create a website and blog
• Get customer reviews on Google, food delivery platforms, and tourist websites
Step 7: Fast, Good, and Toilets Effective marketing and an excellent online presence will attract new customers. But will it guarantee loyalty? Will this bring the old customer back? Better and faster services improve customer loyalty. Convert your existing customers into promoters. Have home delivery services. Retaining customers is an essential step up the ladder of how to increase sales in the food industry.
In the end, people will remember your restaurant service as much as the food.
Step 8: Recruit a team Mainly in a restaurant, there are three types of services for which workers are needed: • Kitchen staff: those who will decide the menu and the chef
• Support staff: waiters, guards, and delivery people
• Management staff: managers, accountants, and supervisors This staff is necessary for the proper functioning of a restaurant. But if you don’t have enough capital, try doing most of the work yourself.
Step 9: Plan and design the menu correctly. Small efforts will have significant effects.
• Invest a reasonable amount of money and time in designing your menu
• Adhere to the theme and concept of the restaurant you have planned
• Create a menu by categories such as Veg and NonVeg • Write all offers on the menu. “The special of the day.” The most important thing to keep in mind is to write down the prices of food items.
These are the few steps to remember to increase sales in the food industry. Improve your marketing techniques to increase your sales!
Article Proofread and Edited by Shreedatri Banerjee