Marketing is not an easy discipline and there are a few things to consider when marketing on Facebook. Small to medium-sized companies in particular tend to overlook details that, if observed, can lead to an optimal result.
As a small business owner you always try to learn from your mistakes, but you lose time and money. For this very reason, we present five tips for the best possible application of successful Facebook marketing.
1. Define your target audience
The first thing you should always find or buy your target audience on Facebook. For whom exactly is a certain product intended and suitable? Are the customers really interested in your product? Above all, think about the interests of your customers and find out what they have in common.
By grouping certain customer groups according to special homogeneous properties, you can create different segments and analyze them according to volume. Above all, be careful not to over-encompass your target audience. By limiting the target group, you avoid wastage.
2. Be patient
Many entrepreneurs often feel that certain campaigns on Facebook are more or less pointless because the best results are not always achieved immediately. However, the advertisements that are running a little less well are also useful and should therefore not be interrupted or changed prematurely. On the contrary, let them continue to run for the time being, you will achieve additional range and generate valuable data. This data can help you to draw valuable conclusions and thus learn more about your customers. In the future, you can use this data to adjust the campaign for the future.
What you should definitely not forget is to install so-called Facebook pixels on your website, these help to better understand the behavior of your customers. This information is used by Facebook to improve “targeting” and thus increase the effectiveness of the campaign. By the way, “retargeting” is only possible with the help of these pixels. With them, the campaigns can be optimized in the long term, from which the sales also benefit.
3. Think outside the box
When analyzing the results of your campaigns, you should not only focus on the “likes” or sales you have won, but also rethink various other aspects. A successful Facebook marketing strategy can have many positive effects on your company. These include:
With an effective use of pop-ups on your website you can generate additional traffic quite cheaply. Pop ups are mainly used to get customers to sign up for newsletters. The email addresses obtained in this way are extremely valuable for carrying out additional Facebook campaigns.
4. Use Google Analytics
An indispensable and extremely helpful tool for successful online marketing is Google Analytics. With the help of this tool, you can precisely analyze which pages are driving your traffic. It also helps to analyze whether a certain Facebook campaign you have placed gives indications to change the composition of these pages. If you observe, for example, that a customer comes via Facebook and leaves your site again within a short period of time, this could be due to a bad design or a bad “user experience”.
5. Get attention
In addition to a quantitative analysis and the definition of the target group, the creative aspects of a campaign also play a role that cannot be neglected. The “message” and individual design should be appealing and attract attention. Above all, emotional aspects that help to differentiate from the competitor and to position yourself should be used