Trends

How Online Shopping is Evolving

Although there are plenty of people that can remember a time before online shopping, there is also a generation that is used to shopping exclusively online and even via social media using platforms such as Tik Tok shop. There is no doubt that the way we shop online is evolving and thanks to technology it is something that is likely to continue to change and adapt to keep up with customer demands and trends.

Paying For Goods

The introduction of e-wallet options such as PayPal led to some big changes, as people were able to shop online without the need to share their personal bank details. This opened up online shopping to more people, who felt that their details were safer and more secure. This has progressed even further over recent years with many people opting to use digital currency to pay for goods. This is even more evident within the online casino industry – where people are opting to place bets using Bitcoin on places like Spinbit over using more traditional currencies. There are many reasons for this, but the fact that it isn’t traceable and doesn’t appear as a transaction on bank accounts is likely to have contributed to its popularity.

Shopping Trends in 2022

  • Buy Now Pay Later – Buy now, pay later isn’t a new thing but it is something that has recently proved popular online. A number of platforms now offer the option to pay for goods via services such as Klarna – and although these platforms generally generate mixed opinions this way of paying for goods has proven popular so far in 2022.
  • Social Media Shopping – For a long time people have clicked affiliate links shared by their favourite bloggers and influencers to buy goods that they recommended. The video streaming platform Tik Tok went one step further than this and launched the Tik Tok shop. This allows influencers to broadcast live videos talking about the goods that they are selling and for people to click a direct link and buy it, using an e-wallet provider directly through Tik Tok.
  • Same Day Delivery – Of course, Amazon is going to be at the forefront of any shopping trends and 2022 is no exception. They have rolled out a number of same-day shopping options which means that people who want to shop online no longer have to wait to receive any goods they like.
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Cryptocurrency betting, Tik Tok shopping and same-day deliveries might all be new trends for 2022, but that doesn’t mean it is the last we have seen in online shopping evolvement, we’ll have to see what the rest of the year brings!

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