Top 10 Best Online Marketplaces to Sell Products in India in 2022

Top 10 Best Online Marketplaces to Sell Products in India in 2022


What is the definition of an online marketplace?

An e-commerce website that allows merchants and customers to exchange products and services is an online marketplace. It’s also known as an electronic marketplace, and the website’s owner handles all transactions. Anyone may utilize internet marketplaces to connect with potential customers interested in purchasing their products.

Sellers can list their products on the online marketplace’s website, complete with a price and information about the product’s features and traits. Customers can search for products, compare prices and quality, and buy directly from the seller.

Each online marketplace is unique in rules, product categories, listing charges, and target audience. Consequently, some preliminary research is required if you want to ensure you’re picking the best option. You’ll want to learn about the many methods for selling on marketplaces, which ones are most promising for your products, and how to get started quickly.


Why sell on an internet marketplace?

These days, online markets are growing. Because of the increasing popularity of eCommerce marketplaces and online selling, these channels are always coming up with new ways to keep customers happy.

As a result, most marketplaces will take considerable pains to make marketing, selling, and fulfilment as simple as possible for brands and sellers. The following are some of its benefits:

Higher Sales: Local companies may reach a bigger audience through online marketplaces than they could through a traditional brick and mortar store. You may present your company to clients regardless of where they live. This allows you to market and distributes items to a larger audience than you would otherwise have.


The following is a list of the top 10 internet marketplaces to sell items:



1. Amazon 

Amazon is ranked among the top online marketplaces, given the ongoing expansion of global eCommerce sales. Selling on Amazon has several pros: the ability to access Amazon’s 100 million Prime members.

People have grown to trust Amazon and buy through its platform. Amazon has a reputation for thoroughly verifying sellers and eliminating counterfeit goods. Furthermore, Amazon Prime allows it to deliver things the same day (in some locations). Customers continue to purchase there because of the great discounts and bargains.

As an Amazon seller, items are available to crores of customers and companies on India’s most popular shopping site 24 hours a day, seven days a week. Today, Amazon is home to over 6 lakh enterprises, both large and small. Selling on Amazon provides you with a slew of features which are:

  • Secure payments are one of the advantages.
  • Regular, secure payments: Even for Pay on Delivery, funds are safely paid directly into your bank account every seven days.
  • Ship your orders with ease: Amazon handles the delivery of items, whether you pick Amazon’s Fulfillment by Amazon (FBA) or Easy Ship. And, if necessary, coordinating their return.
  • Excellent services: Get paid help with product photography, account administration, and more from Amazon-approved third-party specialists.
  • Protect your brand by doing the following: With Brand Registry, you have authority over Amazon product pages that display your brand name and emblem.
  • Make a splash with advertising: Targeted advertisements may help you find new consumers, and you only pay when they click.
  • Customers from all across the world: Sign up for Amazon Global Selling, and you’ll be able to sell to clients in over 200 countries.
  • To receive assistance, click on the following link: Help is just a click away with Seller Support, Seller University, Help Manuals, and Forums.
  • Manage your company on the go: The Seller App allows you to manage your business, address problems, and reply to customers from anywhere, at any time.



2. eBay 

eBay is an eCommerce website that debuted in 1995 and was one of the first virtual sales platforms. According to the most recent data, eBay has approximately 1.7 billion listings and 187 million users globally.

You can sell practically anything on eBay, from essential goods like shoes and watches to unusual items like popcorn-scented pillows and air bottles.

If you wish to sell something on eBay, consider the selling charges. There is a non-refundable listing cost for each product and an additional insertion fee if the same item is listed in several categories. It also imposes a final value fee (typically between 10% and 12%), which is computed as a percentage of the total selling cost, including shipping and handling charges.

  • Customization: To market your things, you may create 11 unique categories. Choose your Shop’s colours and logo to establish your eBay identity.
  • Increase sales by showcasing your things – all of your listings will be loaded into your Shop. Add new inventory to sell with your existing stuff on eBay by selling items at a fixed price and in quantity in your Shop for one affordable listing charge.
  • More customers will locate your Shop since it will be listed in the eBay Shop Directory. You may search for all of your available things from the Shops directory for quick purchase (Auction items with Buy-It-Now and your Shop Items).
  • NEW! Your Shop will display in the Related Shops section when products you’re selling appear in eBay’s main Search and Listings pages- Lower Insertion Fees for Longer Durations with an Rs. 0.01 Gallery Feature Fee. The insertion charge for Shop Inventory listings is lower—-only Rs. 0.05 for 30 days. List in Shop Inventory for a long time. Use Good ‘Til Cancelled (GTC) listings to manage your listings better. Unless you cancel your GTC listing, it will automatically renew every 30 days. For Shop Inventory listings, the Gallery Feature Fee is simply Rs. 0.01 for all periods!
  • Keep an eye on what you cross-sell: Shop Sellers may use the Merchandising Manager to oversee cross-selling of their Shop Inventory Items and promote them in key buyer locations: Confirmation of Bids and Confirmation of Checkout.
  • The ability to encourage cross-sell items on View Item Pages will be available to Featured and Premium Shops. To sell several things to your buyers, use the Merchandising Manager.
  • Increase the number of repeat clients by obtaining your website URL. This will help you attract new and returning customers. Only your items in your Shop are searchable or explorable by buyers. You have complete control over how often you alter or edit your custom categories.
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3. Flipkart

With over 100 million consumers, Flipkart began as an online bookshop in 2007. It has since expanded to become one of India’s largest online selling platforms. On Flipkart, customers may vote for their favourite companies and products. Retailers may sell anything they want on the platform, including fashion, home goods, groceries, and lifestyle items.

Walmart owns Flipkart, which controls the majority of the Indian eCommerce market. Flipkart is the appropriate online selling platform to extend your business into the Indian market.

Product Lines in High Demand: Everyone from fashion and gadgets to home and cooking is something for everyone.


Benefits of using Flipkart are: 

  • Good deals.
  • Data and reception from a well-structured website.
  • Customer service replies are quick.
  • Payment on time


To become a seller, you must meet the following requirements:

  • Depending on the company, you’ll need a Flipkart Seller account, a GST number, and a PAN card.
  • Account at a bank


4. Shopify 

Shopify’s eCommerce platform makes it simple to get started without requiring technical skills or a huge budget. Shopify is used by over a million businesses and is recognized for its prices, sophisticated designs, and clever marketing tools.

You may choose from over 100 built-in features templates if you want to start a Shopify store. For a tiny monthly fee of $29, you receive your website, SSL certificates, a blog, abandoned shopping cart recovery, and a slew of other beginner-friendly marketing tools. 


Features of Shopify are:

  • It’s simple to set up and utilize.
  • Affordably priced online store
  • Trustworthy and safe
  • Customer service is available around the clock.
  • Adaptable to mobile devices 
  • CustomizableCustomizable
  • It comes with SEO and marketing tools.
  • Have your payment gateway





5. Limeroad

Women’s fashion was Limeroad’s speciality. Ankush Mehra, Manish Saksena, and Suchi Mukherjee are the co-founders. It is also affiliated with the MP government to boost Madhya Pradesh’s handicraft and handloom industries. In summary, Limeroad sells Women’s accessories and fashion goods to help new and small businesses develop.



  • Women’s fashion items have a large client base.
  • All sellers will benefit from the help of dedicated account managers.
  • Authorize vendors to sell things under certain conditions.
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Product Lines in High Demand: Dress Materials, Handicraft Products, Wester Dresses, Footwear, Bags, and other similar items are available.


To become a seller, you must meet the following documents:

  • Cancelled Cheque 
  • GST Number 
  • PAN Card 
  • Address Proof 
  • Letter of Authorizationtem 
  • Trademark Certificate 
  • Digital Signature with Company Stamp
  • A bank account 




6. Myntra 

You may also participate in the “sell online India” trend by selling stylish things for men, women, and children. Vineet Saxena, Ashutosh Lawania, and Mukesh Bansal co-founded Myntra as a gift-customization online business. In 2014, it began offering lifestyle and fashion goods from over 350 international and Indian companies.



  • Premier, India’s top-ranking online fashion and leisure shop, features 60-80% Indian products.
  • Surplus/Old Inventory: If the excess, low-demand, or old stock fulfils the brand’s standards, Myntra permits it to be sold.
  • Guaranteed Minimum Returns: Even if sales are poor, Myntra guarantees minimum returns.
  • Sellers do not need to spend on rent/land, store setup, workers, or other costs associated with running a physical store with Myntra.
  • Complete Control: Once registered, Myntra sellers have total control over their items. They can handle sales, the entire online business, the product catalogue, product quantity, and product quality.
  • Marketing & Social Campaigning: The seller is not responsible for the product’s marketing and social campaigning. It is evident to Myntra, lets sellers focus on product sales and quality control. Myntra also conducts in-depth research on consumer behaviour and decisions to enhance sales.
  • Strict Screening Process: To prevent fraudulent merchants from using the service, each seller must provide their Aadhaar number and PAN card for verification.
  • Product Lines in High Demand: Merchandise for Fashion and Lifestyle


To become a seller, you must meet the following requirements:

  • A legal entity, such as a corporation or a firm. Individual vendors are not permitted.
  • GST Certificate GSTIN Number PAN Card Myntra Seller Account




7. Meesho 

Sanjeev Barnwal and Vidit Aatrey, both IIT grads, examined physical stores and small companies in India. They founded Meesho in 2015 to allow small businesses and retailers to sell things online on their terms. Because of the success of Meesho, which is also used as a resale platform, Facebook decided to invest in the company.



  • a large customer
  • Registration and product listing are both free of charge.
  • Sellers’ sales commissions are kept to a bare minimum.
  • They work with high-quality manufacturers and suppliers. They only do business with recognized vendors to provide high-quality merchandise via the app. Resellers can get all of these items in one place. Consequently, they don’t have to contact several vendors to meet their diverse needs.
  • Resellers are updated on the latest market developments.
  • The Meesho app’s ‘For You’ area is updated with the latest trendy apparel every day. Resellers are notified of these changes and can distribute them with their networks. This allows them to receive inquiries and more orders.
  • Meesho takes care of the shipment and delivery for you, and it’s all free. To deliver things to clients across India, Meesho collaborates with reputable logistics partners. Resellers don’t have to worry about shipping or logistics. In addition, this service is completely free.
  • Cash on delivery is always free. Meesho Resellers have a competitive advantage over other resellers. They provide free Cash on Delivery to earn more confidence and increase their customers.
  • Simple and easy returns/exchanges are available. This is another one-of-a-kind Meesho feature. If a client does not like a product and chooses to return it, Meesho will handle the process at no cost to the customer.
  • Learning information and videos are entertaining to watch. Meesho Business Academy is a one-stop shop where resellers can study and discover reselling. 
  • Customer Support, The Customer Support team works hard and is well-trained to respond to Reseller questions quickly. Resellers can reach out to the Meesho Support Team by emailing or calling. Our Resellers are all pleased with the service and enthusiastic about the Customer Support staff.


Product Lines in High Demand: Apparel, handcrafted accessories, and lifestyle products.


To become a seller, you must meet the following requirements:

  • GSTN Number 
  • PAN Card 
  • Business Type AuthorizationAuthorization 
  • Aadhaar Card 
  • PAN Card




8. Paytm 

There is a slew of online selling applications in India, but none compare to Paytm. Paytm began selling other items in 2017 after being founded in 2010 as a software and finance firm. It has developed a Paytm Mall app accessible in 11 different languages. Paytm Sellers may promote their items to millions of registered consumers using the app. Paytm has created 17+ fulfilment facilities worldwide to assist its 14 lakh+ sellers. 

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Features of selling on Paytm:

  • The platform is both safe and quick.
  • Thousands of buyers visit the site.
  • The most popular product categories are books, tablets, apparel, footwear, and other general products.


To become a seller, you must meet the following requirements:

  • PAN Card 
  • Paytm 
  • Seller Account 
  • Bank Account



9. IndiaMART

IndiaMART, founded in 1999, is the country’s largest online business-to-business marketplace, with a market share of over 60%. It is one of the most well-known and influential e-commerce platforms for small businesses to list their products and earn leads.

IndiaMART is a platform that links manufacturers, suppliers, and exporters across a wide range of industries, including construction, industrial machinery, textiles, electronics, and even chemicals, dyes, and solvents.



  • Get Leads 24 hours a day, seven days a week. IndiaMart is excellent for retailers and suppliers moving from a brick-and-mortar to an online business.
  • Increased Possibilities for Revenue Generation Indiamart has a massive user base of over 100 million people.
  • Safe transactions
  • Usability: Customers’ enquiries are tracked in the Indiamart Inquiry Inbox, and vendors can manage their online contacts. The Seller Dashboard made keeping track of progress and organized an organized a breeze.


Documents for registration:

  • Share your CIN, power bill, and invoice for verification. This is the address that your catalogue will show.
  • GST, cancelled check, NACH form (if you have a monthly service subscription) are all acceptable forms of evidence of registration.


10. Snapdeal 

Snapdeal is an Indian online marketplace that provides life-changing experiences to vendors and shoppers. It’s an established participant in e-commerce and, as previously said, it’s responsible for the websites. After completing the registration process, you may begin selling on Snapdeal. Professional cataloguing and account management services are available to help you get your listings up and running quickly. 

India’s largest online marketplace, with over 125,000 regional, national, and international brands and merchants offering 30 million+ items in 800+ categories. Snapdeal is the shopping destination for Internet users across the country, delivering to 3000+ cities and towns in India, with millions of consumers and more than 3,00,000 vendors. Snapdeal draws over 2,100 users every month.



  • Save time and money by not going from store to store seeking a better deal. From the convenience of your own home, peruse the most recent deals and products.
  • There will be no more zigzagging through traffic and parking headaches. There will be no more waste time travelling to a retail complex. Click and purchase. Snapdeal has everything you need.
  • The websites’ user interfaces are simple to navigate. 
  • If the consumer is unhappy with its quality, size, or delivery, he may quickly return it. It offers a 30-day money-back guarantee if an issue isn’t resolved within that time. Consult the policies for a better understanding.
  • Snapdeal covers over 4000 towns and cities and has a network of over 5000 brands and sellers. Snapdeal’s family of over 20 million members is growing by the day.
  • You have the freedom to buy whenever and wherever you choose, from the comfort of your own home to the convenience of your office. Relax and enjoy your shopping every day.
  • Snapdeal allows you to sell automotive, fashion, electronics & accessories, mobile & tablets, appliances, home & kitchen, and more.


To sell on Snapdeal, you must first register, which requires:

  • PAN card 
  • GST number 
  • Bank account


Snapdeal does not charge you anything for putting your catalogue on the internet. The registration process is free, and the commission cost ranges from 0% to 26%, depending on your product. It delivers faster as compared with other shopping websites.



Customer demand is always essential in business growth, which is true across all selling channels. However, with the rise in Indian internet commerce, deciding on the right platform can be difficult. As a result, before registering, you must first address your target audience and company strengths.

edited and proofread by nikita sharma

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