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Top 10 SAAS-Based Startup Companies in India 2023

Top 10 Best SAAS-Based Startups In India 2023

The term SaaS (software as a service) startups have become widely used in recent years. SaaS companies store software on their servers and make it accessible to their clients online. This service provider is in charge of ensuring that the server and database are accessible on a variety of devices.

Over the previous ten years, a phenomenal sum of money was invested in SaaS businesses in India. The projection from Bain & Company states that “by the year 2025, Indian SaaS enterprises will produce $30 billion in sales.”

As a result, it’s feasible that an Indian-based SaaS company will take between 8% and 9% of the global SaaS market. According to the report, investments in space exploration are expected to rise by 170% by 2020.

What do SAAS companies in India do?

what is saas

A SaaS provider offers software that customers can access online. Numerous uses for this software include email, productivity, customer relationship management (CRM), and others.

Currently, IT, BFSI (banking, financial services, and insurance), and Healthcare & Life Sciences are the top three verticals for SaaS in India. However, given India’s recent surge in startup activity, we anticipate growth in other industries, including retail, e-commerce, and manufacturing.

How do SaaS businesses operate?

A SaaS provider offers web hosting services to businesses to meet their unique needs. Software as a service includes a wide variety of solutions, including customer relationship management, enterprise resource planning, collaboration, and accounting.

Applications are made available via cloud infrastructure by this app hosting solution. Top SaaS advantages include:

  • Watching for contract expiration dates and incoming bills.
  • Since only subscribers to a SaaS business model have access to the data, there is no possibility of data piracy.
  • SaaS models operate around the clock, allowing clients to access your website whenever they want to sign up for services, etc.
  • Simple customization and frequent upgrades

 SaaS businesses can be found in India in a variety of industries, including finance, education, health care, and wellness.

The top 10 SaaS businesses in the nation are listed below based on our data and analysis.

1. KEKA

keka saas startup

Vijay Yalamanchili founded Keka in 2015 as a payroll and human resources management solution for the contemporary corporate environment. In Telugu, the original tongue of the founders, the word “Keka,” which is slang for “perfect,” means “perfectly” in English. The word “Keka” means “perfectly” in Telugu.

The company offers services like time tracking, leave and attendance management, and application tracking. The company additionally offers payroll services.

This solution was developed to address the people management and HR concerns that occur in enterprises today. Due to the company’s distinctive qualities, customers from the United States and the United Kingdom are particularly interested in it. 

Keka’s database contains all of an organization’s personnel records and is accessible from anywhere. Keka can be altered in several ways to suit the needs of your company. The options that can be customized include leave types, compensation structures, days off, gratuities, and HR management fields, to name just a few.

Utilize a wizard to guide you through each stage of the settlement procedure and take charge of the situation. You may monitor information about notice periods, loan payments, accumulated vacation time, and more. The system generates a statement that lists the money that has been permitted.

The platform’s goal management tool, which allows employees to set goals while also verifying that they are in keeping with the company’s broader vision, is an essential component.

2. ZOHO

zoho company

In 1996, Sridhar Vembu founded Zoho Corporation Pvt Ltd., which is now based in Chennai, India. Among the many services provided by Zoho include CRM, inventory management, mobile application development, project time tracking, and a collaborative client portal. One of Zoho’s top priorities is to offer exceptional customer service. Zoho commits its resources to product development and customer service rather than spending money on advertising.

It is Reliable when you purchase Zoho CRM, you’re buying into 14 years of dependable business expertise that has gained the trust of thousands of users and made the software’s maker, Zoho, a lot of money. As a long-standing leader in the CRM industry, Zoho CRM has strived to integrate the technologies that perform best for organizations to help them thrive over the long term.

Simple to use Zoho CRM is simple to use due to its uncomplicated appearance. The spacing and aesthetics of the menus, buttons, and icons are excellent. Users won’t pay attention to design aspects that bring attention to them; they will concentrate on what they want to do.

Your connections to the major social networks are to click on the Social Tab in the top-right corner of the screen to launch the social dashboard in Zoho CRM. It appears as though you are using specialized software to manage your Facebook and Twitter accounts.

It is possible here. If you want to keep all of your products under the same brand name while selling them under various profiles, set up Zoho CRM. When you’re done setting everything up, Zoho CRM handles the rest. Your brand profiles and settings will always be current, thanks to it.

3. CRM- Saas Company 

Easy to use and comprehend CRM software. Agile CRM is an Indian SaaS startup that focuses on small to medium-sized business (SMB) sales and marketing solutions. It was founded in 2013 by Manohar Chapalamadugu. Marketing, sales, and other tasks must all be automated for the organization to achieve its goals.

Agile CRM comes with lead generation, contact management, and integrated phone services. We think it’s a practical tool. Marketing automation, which provides email campaign management and social selling skills, is one of the platform’s supplementary features. 

Information organization improvements are important. If you know more about your clients, you can provide them with the kind of rewarding experience that pays off; thus, everything that they do and everything that they do with your firm needs to be recorded and documented.

CRM for improved communication is necessary because everyone has access to the same customer data through CRM, and customers may receive the same high level of service. Whether or not your consumers deal with a single point of contact is irrelevant. The client will eventually have to work with another person since the connection won’t be available forever.

CRM helps you provide better customer service it would be beneficial if you invested time in this, but it is also crucial for your clients. If there is a problem that needs to be fixed, you should consider how your clients will feel since they will be dissatisfied until the problem is fixed right away.

A lot of routine procedures are automated closing a sale is never as easy as convincing a customer to promise to make a purchase. Numerous little studies must be flawlessly functional before you can buy or sell something.

4. IBSFintech

ibs fintech

IBSFintech, which provides financial solutions for managing corporate trade finance and foreign exchange treasury management, is an example of one of Chandra Mohan Grover’s earliest businesses. IBSFintech’s flawless solutions for global corporations have helped it grow to become a household name throughout the world. All of the company’s products, including the derivatives, money, currency, and commodities modules, may be affected by third-party tools like Reuters.

The price of IBSFintech in which consumers may pay less for fintech solutions than for conventional banking ones. These lower pricing may be the result of algorithms that more accurately assess the risk of lending to a particular person or just the absence of old processes.

Access to financial products is the most obvious benefit or advantage of fintech is the easier availability of loans and banking services. Fintech solutions can improve financial access, which benefits small enterprises as well. Risk-based pricing offers consumers better access to their expenditure data and more favourable interest rates.

Consumers living in regional locations will benefit from not needing to travel to a branch to perform their banking because simpler, automated investing gives people options beyond savings accounts.

Improve finances of many fintech solutions try to give their users a better understanding of their finances and improve their financial condition. Customers can learn how and where their money is being spent, for instance, by using the Spending Analysis Insights and notifications provided by neo banks and other banks.

5. VTION

vtion

We are a media technology innovation company that focuses on measuring technologies and analytics to address major issues in the media-based ecosystem. A team with more than 50 years of combined experience and knowledge in the media and technology industries supports VTION, which was founded in 2016.

The present focus of VTION is on media consumption measuring methods and a broadcast radio advertising marketplace that pulls together diverse ecosystem stakeholders. VTION has selected Tier 2 and Tier 3 markets in India in addition to the major metropolises, where the foreseeable growth story of the nation is being written, to deploy these revolutionary solutions meaningfully.

With the use of these cutting-edge technologies, VTION hopes to close existing gaps in the broadcast radio ecosystem and create efficiencies that will allow this sector to expand quickly in the years to come.

6. FRESHWORKS

freshworks

‘Fresh works New York’ is the sixth such project. Customer engagement products are the speciality of Fresh works created by Girish Mathrubootham and Shan Krishnasam. Generally, businesses may anticipate simply using technology produced by the company itself. Fretwork’s’ products include, among other things, Fresh chat, Fresh service, Fresh sales, and Freshdesk.

Businesses can quickly and easily delight their clients and staff thanks to Freshworks. We achieve this by adopting a novel strategy for creating and providing software-as-a-service that is cost-effective, simple to use, and user-centred. Freshworks develops technology that works for everyone, making it simple for IT, customer care, sales, marketers, and HR to accomplish their jobs and delight their customers.

7. PLAYTONIA

playtonia

On a piano, a style of music known as “playtonia” is performed. The Playtonia e-sports platform, established in 2016 by Abhijit Pattanaik, allows online players to interact and form communities. The cloud computing corporation also plans and advertises several e-sports competitions and events.

The company is now working on a variety of gaming cafés, gaming certificates, and incubation cells, among other things. Virtual Reality (VR) Academy for Esports: The business also plans to establish a virtual reality (VR) academy to educate esports contestants. And for this reason, the company is listed in the Top 10 SaaS companies in India at position number seven.

8. CLOUD CHERRY 

In the Top-10 SaaS firms, Cloud Cherry is ranked eighth. Customer relationship management company Cloud Cherry helps organizations measure and enhance customer interactions. Businesses can measure and raise customer engagement levels by using customer journey mapping, omnichannel feedback, and Net Promoter Score calculations.

To gauge customer pleasure, Cloud Cherry has created a Customer Delight Meter that tracks and gathers information at each stage of the customer experience. Customers can leverage Cloud Cherry’s dashboards, text analytics, integrations, predictive analytics, customer journey maps, and other services.

The software and your customer relationship management system can be easily connected. Management teams may easily view the interactive dashboards you develop and participate in them.

The dashboard has several views and reports that may be customized to fit your unique needs. Management may keep track of the responses they’ve taken to poor survey responses using the app’s ticketing system.

Management teams may view their input in real-time thanks to technology, which also makes it easier for them to do so.

Compared to its competitors in the market, CloudCherry offers features that go above and beyond what they do.

9. VISUAL WEBSITE OPTIMIZER

vwo company

In India’s Top 10 SaaS firms, Visual Website Optimizer is ranked ninth. Visual Website Optimizer (VWO) is a SaaS company specializing in helping businesses find and take advantage of possible growth possibilities on their websites. The marketing, engineering, product, user experience, and analytics divisions of many firms employ the firm’s services.

A technology platform alone wouldn’t fully describe the VWO platform. Dedicated experts in design, content, and conversion optimization are available to help you create a conversion optimization strategy that is incredibly effective.

It offers premium testing features, like visitor surveys and heat maps, among others. Both simple and complex procedures will be made simpler and more convenient for you thanks to a brilliant new user interface and a terrific test design wizard.

You can maximize your creativity while also producing superior test ideas depending on your preferences (e.g., by type/element, etc.) by using an efficient “idea factory” tool. All functions are covered by the monthly fee; there are no extra costs for more capabilities.

9. FACILIO

In India’s top ten SaaS companies, Facilio is ranked last. A privately held company with its headquarters in Los Angeles, California, the United States of America, is FACILIO, INC. With the aid of additional investors, Prabhu Ramachandran, his coworkers Yogendra Babu, Rajavel Subramanian, and Krishnamoorthi Rangasamy launched it in 2017.

This company helps businesses operate more effectively by utilizing the Internet of Things (IoT) and artificial intelligence. This company’s goal is to provide state-of-the-art technology that satisfies the needs of every employee, no matter where they work or where they reside. The products of the company improve people’s capacity for present-day activity. 

A highly adaptable interface can be used to quickly design and deploy single modules for controlling, tracking, and monitoring specific aspects of facility management.

Using predictive and planned maintenance, you can keep your facility in top shape while also extending the performance and lifespan of your assets. It is a single-view portfolio that provides valuable information about the operations of the facility.

The energy dashboard for Facilio collects real-time data and analysis, empowering the Facility Manager to make informed decisions that will impact energy-saving and sustainability goals.

Facilio smoothly connects with the building’s existing BMS (Facility Management System), cutting costs while providing access to previous data on the operations of the building.

Conclusion

SaaS companies store software on their servers and make it accessible to their clients online. Over the previous ten years, a phenomenal sum of money was invested in SaaS businesses in India. The top 10 SaaS businesses in the nation are listed below based on our data and analysis. Telugu slang for “perfect” is keka, which translates to “perfectly.” All of an organization’s personnel files are stored in Keka’s database.

Keka can be altered in several ways to suit your organization’s needs. You may monitor information about notice periods, loan payments, accumulated vacation time, and more. Customer support and product development are priorities for Zoho.

Thousands of users have trusted Zoho CRM over its 14 years of reliable business experience. Agile CRM is an Indian SaaS startup that specializes in sales and marketing solutions for small- to medium-sized businesses (SMBs).

Lead generating, contact management, and integrated telephony services are all included in Saas Company CRM. They aid in enhancing customer service: If there is a problem that needs to be fixed, you should consider how your clients will feel since they will be dissatisfied until the problem is fixed right away.

IBSFintech’s flawless solutions for global corporations have helped it grow to become a household name throughout the world. This is Fretwork’s sixth such endeavour, “Fresh Works New York.”

Customer journey mapping, omnichannel feedback, and Net Promoter Score computations are a few benefits of Cloud Cherry. Visual Website Optimizer (VWO) is a SaaS company specializing in helping businesses find and take advantage of possible growth possibilities on their websites. Privately owned FACILIO, Inc. is an American company with headquarters in Los Angeles, California.

With the aid of additional investors, Prabhu Ramachandran, his coworkers Yogendra Babu, Rajavel Subramanian, and Krishnamoorthi Rangasamy launched it in 2017. The firm’s services are used by the marketing, engineering, product, user experience, and analytics departments of many companies.

Edited by Prakriti Arora

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