ThatsPersonal.com has aggressive growth plans over the next few years as they roll out new categories with new products and build new distribution channels.
Samir Saraiya, Founder of premium online store ThatsPersonal.com, says that there are cost challenges that is hampering the unit economics of the E-commerce industry. “We are fortunate to be in a category that is margin friendly and has relatively low customer acquisition costs and a strong repeated usage. Over the last 5 years we have achieved a level of scale that has resulted in business profitability. We believe that financial discipline has been one of our key success factors,” he says.
ThatsPersonal offers sex toys online like massagers, pleasure rings, penis enlargement pumps, delay spray, sexy lingerie for women, handcuffs, blindfolds, condoms, lubricants, men’s strokers, adult games, naughty gifts and so much more. All of which are legally sourced from reputed international brands.
Need of the awareness –
A report by Thatspersonal reveals that the sale of sex toys in Tier II cities increased by 25 percent, last year. Every year ThatsPersonal.com releases a research report that focuses on the buying behavior of sexual wellness products in India
Samir says that they have a well-developed a marketing strategy which revolves around overall category growth. “We have done extensive PR to build awareness. We run various campaigns along with our international suppliers that are targeted towards first time customers. We work with the medical fraternity, especially sexologist and gynecologist, for product sampling. We have also participated at youth events to create visibility among our target audience and believe these activities have supported the growth in awareness of this category,” Saraiya says.
Facing the Competition –
The global industry is estimated at $30 billion and growing at double digits. There are various estimates that project the Indian market to grow to $1 billion over the next five years. The competition has been steady over the past few years with a few new entrants every year.
Samir feels that, “This business will evolve in to a new FMCG category in future. This will happen as awareness and availability increases along with lower customer price points.
ThatsPersonal.com has been focused on creating availability of the world’s leading sexual wellness brands with a special focus on discreet delivery. We have focused on the entire buying experience and over 30% of our orders are from repeat customers.”
“We believe there is an opportunity to double our sales and profitability every year for the next three years and are looking for the right financial partners that will support our growth plans.” concludes Saraiya.
Presence and Growth –
ThatsPersonal.com has aggressive growth plans over the next few years as they roll out new categories with new products and build new distribution channels. ThatsPersonal has delivered sex toys to over 1,200 cities and town across the length and breadth of the country. Maharashtra, Karnataka and Tamil Nadu are leading states in terms of sale of sex toys online with Mumbai, Delhi, Bangalore being the top cities. Much to people’s surprise, Baroda, Pune and Thiruvananthapuram women outnumber male buyers. West Bengal buys most candy panties and Assam happens to be the kinkiest state in India. Punjabi women purchase sexcitement toys in highest number as compared to rest of India. Self-Pickup seems to be the most convenient mode of procuring sex products in Nagpur.
Source: BW Disrupt